During the reign of Emperor Guangwu of Han Dynasty, a great plague broke out in Huiji, and more than 10,000 people died in a few days. In the face of this tragic situation, the county magistrate Zhong was on pins and needles. He kept blaming himself: "The people are in trouble and I can't save them. What kind of parents are they! " Regardless of the risk of infection, Zhong went door-to-door to express condolences to patients and their families, and ordered to recruit doctors with huge sums of money to develop new drugs. A few days later, a new drug was developed, but I dare not give it to the patient immediately, because there are some toxic herbs in it, and I don't know if it will bring side effects. At this moment, Zhong said to him, "Isn't this very simple? Let me try. " Say that finish regardless of everyone's stop, reached for the medicine and drank it. After he drank it, there was no sign of poisoning, so he distributed the medicine. Soon, the plague was under control, and Li Zhong's frowning brows stretched out.
Lincoln told a story about his childhood: "My father once bought a farm in Seattle at a low price, and there were many stones on the ground. My mother suggested that the stones be removed, but my father said, "If these stones could be removed, the original farmers would have moved away long ago and would not have sold the land to us. These stones are hills, which are connected with mountains. Where can they be moved? "One day, my father went to town to buy horses, and my mother took us to work on the farm. She said, "let's move these stones, shall we?" "So we started digging stones. After a while, we removed all the stones. Because they are not hills as my father imagined, but lonely stones. Just dig a foot down and you can shake them down. "
3 1943 When Black American Digest was first published, the prospect was not optimistic. In order to expand the circulation, Johnson, the founder of the magazine, decided to write a series of articles "If I were black", asking hundreds of people to put themselves in the shoes of black people and think about their situation from another angle. He thinks that if Eleanor, the wife of President Roosevelt, can be invited to write such an article, the result will be very attractive, both for the circulation of magazines and for the black issue. So he wrote a very sincere letter to the president's wife Mrs. Roosevelt wrote back that she was too busy to write letters. But Johnson was not discouraged by this. He wrote her another letter, but it was rejected. After that, every half month, Johnson will write a letter to the president's wife on time, and his words will be more sincere.
Later, Mrs. Roosevelt came to Chicago, where Johnson was on business and would stay in the city for two days. When Johnson got the news, he immediately sent her a telegram, asking her to find time to write an article for Black Digest during her stay in Chicago. Perhaps his sincerity touched Mrs. Rothford. This time, she didn't refuse. She wrote her own thoughts and sent them to Black Digest. After the news came out, the whole country knew. Within a month, the sales volume of Black Digest surged from 20,000 to 1.5 million.
Celebrity stories that dare to try 4. In the scorching sun, a group of hungry crocodiles were trapped in a pond that was about to run out of water. Faced with this situation, only a small crocodile got up and left the pond. It tries to find a new oasis of existence. There is less and less water in the pond, and the strongest crocodile begins to devour its own kind. It seems that the surviving crocodiles can't escape the fate of being swallowed, but no crocodile left. The pond seems to have completely dried up, and the only big crocodile died of hunger and thirst. However, what about the brave little crocodile? After many days of trekking, fortunately, it didn't give up halfway, but found an oasis with rich aquatic plants on the arid land.
Legend has it that the hometown of tomato is in Peru and Mexico. It was originally a wild berry growing in the forest. Locals regard it as poisonous fruit and call it "Wolf Peach", which is only for viewing and no one dares to eat it. According to records, there was a duke named Olodalary who traveled in Yunnan and America. When he first saw the tomato, he was deeply attracted by its bright color, so he brought it back to England as a rare treasure and dedicated it to his lover Queen Elizabeth to show his loyalty to love. Since then, tomatoes have gained the reputation of "love fruit".
It was not until the eighteenth century that some people ventured to eat tomatoes that they knew their edible value. According to legend, a French painter saw that tomatoes were so attractive that he had the idea of tasting them. So he risked being poisoned to death, got up the courage to eat one, put on his clothes and lay in bed waiting for the arrival of "death". But after a long time, he didn't feel any discomfort, so he just continued to eat, only feeling that there was a sweet and sour taste and his body was still safe.
Recently, Deng Fei is busy preparing to apply for his seventh special fund-China Children's Safety Fund, which will focus on protecting girls and preventing them from being infringed.
In the past two years. Deng Fei initiated the establishment of six special funds: Weibo Kidnapping Fund, Free Lunch Fund, China Rural Children's Serious Illness Medical Insurance Fund, Migratory Birds Fund, China Water Security Fund and Warm Current Fund.
No one in China can promote so many public welfare funds in such a short time as Deng Fei.
Before doing the free lunch fund, Deng Fei was an investigative journalist who worked for fount Weekly. He has been an investigative reporter for ten years and has written some favorable reports, which has gained a certain popularity in the media circle. Free lunch has been introduced in a primary school in Guizhou since 20 1 1. More schools in poverty-stricken areas rushed to express their demands to him, and more funds came to him. He wants to change from a full-time reporter to a full-time public welfare person. Soon, his ability and talent were revealed in the once completely unfamiliar public welfare field.
Every time Deng Fei launched an initiative, it won wide support. Famous media, popular movie stars, enterprises and entrepreneurs all over the country trust and support him, or donate money, or give gifts, or provide a platform. Deng Fei said that he wants to set up a "big customer department" to manage these enterprises and entrepreneurs who provide large subsidies.
Incite large enterprises
Last year, Deng Fei and his charity team had an independent and fixed office. The office is located on the first floor of Beijing Fosun International Center.
After the success of the free lunch, it attracted the attention of many large enterprises and entrepreneurs, and it became easier to raise funds. In the first half of this year, China Grain Reserve Management Corporation (hereinafter referred to as "China Grain Reserve") donated edible oil worth 1 10,000 yuan to support free lunch. A year ago, China Grain Reserve donated 1 10,000 yuan worth of cooking oil for a free lunch.
At the beginning of the free lunch, Deng Fei discussed the feasibility of public auction through Weibo in Weibo and contacted Wang Shuai, chief marketing officer of Ali Group. Later, Alibaba exempted the free lunch Taobao shop from the commission to enter Taobao Mall. And removed the restrictions on the types of goods sold.
20 1 1 In September, Shi Yuzhu Weibo, chairman of Giant Network, had more than 4 million fans. Before that, he promised to donate 1 10,000 yuan for every additional 1 10,000 fans. As promised, he will donate 4 million yuan. In the end, he chose four public welfare projects, each of which donated 6,543,800 yuan, including free lunch. At this time, the free lunch was established only for 5 months.
"After the free lunch, I often go to many places and meet some people. They were all surprised to hear that I was Deng Fei. I did what they said I couldn't do. Then I will tell them what help I need. " Deng Fei has never raised money from entrepreneurs. When meeting with Sina ceo Cao Guowei, Deng Fei made a direct request, "I want to go anywhere by plane and need air ticket support." Cao Guowei agreed without hesitation. From then on, no matter where Deng Fei flies, the ticket money will be paid by Sina.
Deng Fei met with Wang Changtian, president of Light Media, after the movie "A Man on an Embarrassed Road" broke the box office record of 654.38+0.2 billion yuan. He asked how much money Wang Changtian Light Media made, and Wang Changtian answered 300 million. "And I said, that you give us a donation1000000. He agreed. " In the previous "Beautiful Children Charity Night", Wang Changtian has donated nearly one million yuan to the serious illness medical insurance project. "We are going to ask him to donate again at this year's annual meeting." Deng Fei joked.
transborder cooperation
Wang Zeng, director of the Social Welfare and Philanthropy Promotion Department of the Ministry of Civil Affairs, spoke highly of Deng Fei's free lunch: "In such a short time, it is unique not only in the history of charity in China, but also in some countries in Europe and America." Obviously, a unique success can't be simply summed up in terms of transparency and professionalism, but it actually benefits more from Deng Fei's strategy.
Nowadays, free lunch has been equated with Deng Fei personally, and an almost overlooked fact is that at the beginning of the establishment of free lunch, Deng Fei contacted 500 journalists and 22 media to promote it. As a journalist, Deng Fei understands the power of the media. When dozens of national media focus on a project, its popularity and influence will explode instantly.
Cooperation was more vividly reflected in the fund established in Deng Fei later. Moreover, the object of cooperation has crossed the media, and cross-border cooperation has become the main way.
"20 12, when doing medical insurance for children with serious illness, it began to change. My sponsor changed from a reporter to an editor-in-chief. Then cross-border was achieved. " Deng Fei said. On the list of sponsors of medical insurance for children with serious illness, there are media leaders such as Chen Chaohua, editor-in-chief of Du Nan Weekly, Shui Pi, editor-in-chief of China Times, Zhu Xuedong, editor-in-chief of China Weekly and Hu Hongxia, editor-in-chief of Bao Jing, as well as famous hosts Zhang Quanling, Qiu Qiming, Zhao Pu and Hua Shao, as well as entrepreneurs such as Zhang Hua, chairman of Forte Group, Wang Changtian, president of Light Media and Li Jianhua, president of Wanshili Group. Deng Fei also invited two famous scholars as consultants, one is Xu Xiaonian, a professor at China Europe International Business School, and the other is He Bing, deputy dean of the Law School of China University of Political Science and Law. "I just shouted at them, the platform." Xu Xiaonian said.
These tycoons from all walks of life have millions or even tens of millions of fans on Weibo, which provides inestimable free publicity for public welfare funds in Deng Fei. At this point, Deng Fei made no secret, "What we want to unite is superior resources." He believes that cross-border cooperation is a win-win situation.
Eat whatever you want.
In the past, Deng Fei used Weibo and qq group to spread his public welfare activities. Now it's Weibo and WeChat. "Weibo has a vast society, and all my resources come from it. Every time I want to do something, I ask, countless people come out. " In Deng Fei's eyes, Weibo is like an ocean of people, money and things. After salvaging the resources inside, deal with them in WeChat. The charity fund he initiated has a special WeChat group.
Weibo made Deng Fei feel at home, which he couldn't change when investigating journalists. But it can be promoted on Weibo. Weibo is not only a place for Deng Fei to make friends with all kinds of people. It's also where he mobilizes resources. He is like a commander-in-chief, making an initiative in Weibo's military account. "As soon as the donation account was announced in Weibo, someone immediately donated money; Need volunteers. As soon as Weibo No.1 Middle School was announced, there was an immediate response. I am very lucky, I can say that I have everything I want! " He said.
On May 27th, Deng Fei, Li Yanhong and others launched the "Public Welfare Hour" activity. "Charity Hour" was initiated by Baidu and Baidu Alliance. During the event, netizens only need to log on to Baidu's homepage, search for "Charity Hour" and click Send Blessing. Baidu Alliance and China Ping An will donate 3 yuan's critical illness medical insurance in the name of netizens. 75 yuan. Within an hour, more than 580,000 netizens sent blessings, and Baidu and China Ping An jointly donated nearly 2.2 million yuan. Last year, "Charity Hour" raised 6.5438+0.08 million yuan for free lunch.
Until then. Deng Fei has played the role of "microblogging public welfare marketing", and some large enterprises have asked him to cooperate. At the end of 20 12, Suning.cn launched the "love to the end" public welfare marketing: Suning donated one yuan each time it was forwarded; Suning also donated one yuan for each purchase of an electrical appliance. The activity is not capped. According to the agreement signed by Suning.cn and Deng Fei, part of the funds raised by this activity will be donated to four funds in Deng Fei. Deng Fei confidently shouted at Weibo, "spell100000 forwarding volume!" Finally, the seller Pinda 835. 70,000 yuan, 630,000 times the development of Weibo, Suning.cn donated 2 million yuan to Deng Fei, including 200,000 kidnapped by Weibo, 400,000 free lunches, 400,000 serious illness medical insurance and 6,543,800+migratory birds flying.
With the help of Weibo and the Internet, from the official launch of 201to the end of June of 20 13, the free lunch fund has raised more than 57.25 million yuan; From July 20 12 to July 20 13, the rural children's serious illness medical insurance public welfare fund has raised more than144.57 million yuan.
industrialization
On April 20th, Deng Fei entered the campus of China Europe International Business School and became a freshman of emba20 13, with a tuition fee of 640,000 yuan. He made an exception and won two scholarships. One is the Scholarship for Media Scholars and the other is the Scholarship for Dean, with a total amount of 470,000 yuan. In addition, of the 6.5438+0.7 million yuan to be paid, 6.5438+0.5 million yuan was contributed by Xu Xiaonian, and the remaining 20,000 yuan was borne by Deng Fei.
Studying in Central Europe is Xu Xiaonian's suggestion. "Deng Fei's team members are young and enthusiastic, but there is still a process to accumulate management experience. He went to Central Europe to study, which was very helpful for the development of the team. This is also my indirect support for private public welfare undertakings. "
Deng Fei knows that Xu Xiaonian hopes that he can become more rigorous, professional and standardized. "After reading it, the biggest feeling is that the decision is more accurate. In the past, decision-making relied on imagination, talent and intuition, but now it relies more on data, charts and facts. "
Another change is that he began to re-examine public welfare projects from the economic and commercial perspectives. At present, Deng Fei is trying to integrate four public welfare projects for rural children into "public welfare alliance-China Rural Children Joint Public Welfare Rural Children", hoping to act in a unified form. To this end, he entrusted Tongce Group in Hangzhou to develop a public welfare community similar to Tianya, which will be officially released on August 26th. "The commonweal community is a cluster. Only clusters can develop. This will further promote the industrialization of public welfare undertakings in China. I just want to industrialize public welfare. "
In Deng Fei's design, this commonweal community website will go beyond tradition and emphasize visualization. "Opening a webpage is a map, and the map is full of all the information you want. I want to make this information more visible. " Deng Fei described.
After the website is completed, the charity fund initiated by Deng Fei will become the first batch of projects. Then, all people and resources willing to help rural children can come in.
"Through this platform, I can gradually gather all support for rural children, and everyone can solve the problem of left-behind children in one fell swoop." Deng Fei is full of confidence in the future of the 60 million left-behind children in China.
Tales of celebrities who dare to try 7 examples 1: Zhong Weimin tried drugs.
During the reign of Emperor Guangwu of Han Dynasty, a great plague broke out in Huiji, and more than 10,000 people died in a few days. In the face of this tragic situation, the county magistrate Zhong was on pins and needles. He kept blaming himself: "The people are in trouble and I can't save them. What kind of parents are they! " Regardless of the risk of infection, Zhong went door-to-door to express condolences to patients and their families, and ordered to recruit doctors with huge sums of money to develop new drugs. A few days later, a new drug was developed, but I dare not give it to the patient immediately, because there are some toxic herbs in it, and I don't know if it will bring side effects. At this moment, Zhong said to him, "Isn't this very simple? Let me try. " Say that finish regardless of everyone's stop, reached for the medicine and drank it. After he drank it, there was no sign of poisoning, so he distributed the medicine. Soon, the plague was under control, and Li Zhong's frowning brows stretched out.
Example 2: Dare to try:
Lincoln told a story about his childhood: "My father once bought a farm in Seattle at a lower price, and there were many stones on the ground. My mother suggested that the stones be removed, but my father said, "If these stones could be removed, the original farmers would have moved away long ago and would not have sold the land to us. These stones are hills, which are connected with mountains. Where can they be moved? "One day, my father went to town to buy horses, and my mother took us to work on the farm. She said, "let's move these stones, shall we?" "So we started digging stones. After a while, we removed all the stones. Because they are not hills as my father imagined, but lonely stones. Just dig a foot down and you can shake them down. "
Case 3: Try again, and hope may be at hand.
1943 When Black American Digest was first published, the prospect was not optimistic. In order to expand the circulation, Johnson, the founder of the magazine, decided to write a series of articles "If I were black", asking hundreds of people to put themselves in the shoes of black people and think about their situation from another angle. He thinks that if Eleanor, the wife of President Roosevelt, can be invited to write such an article, the result will be very attractive, both for the circulation of magazines and for the black issue. So he wrote a very sincere letter to the president's wife Mrs. Roosevelt wrote back that she was too busy to write letters. But Johnson was not discouraged by this. He wrote her another letter, but it was rejected. After that, every half month, Johnson will write a letter to the president's wife on time, and his words will be more sincere.
Later, Mrs. Roosevelt came to Chicago, where Johnson was on business and would stay in the city for two days. When Johnson got the news, he immediately sent her a telegram, asking her to find time to write an article for Black Digest during her stay in Chicago. Perhaps his sincerity touched Mrs. Rothford. This time, she didn't refuse. She wrote her own thoughts and sent them to Black Digest. After the news came out, the whole country knew. Within a month, the sales volume of Black Digest surged from 20,000 to 1.5 million.
Example 4: Dare to try.
In the hot sun, a group of hungry crocodiles were trapped in a pond that was about to run out of water. Faced with this situation, only a small crocodile got up and left the pond. It tries to find a new oasis of existence. There is less and less water in the pond, and the strongest crocodile begins to devour its own kind. It seems that the surviving crocodiles can't escape the fate of being swallowed, but no crocodile left. The pond seems to have completely dried up, and the only big crocodile died of hunger and thirst. However, what about the brave little crocodile? After many days of trekking, fortunately, it didn't give up halfway, but found an oasis with rich aquatic plants on the arid land.
Example 5: Dare to try:
According to legend, the hometown of tomatoes is Peru and Mexico. It was originally a wild berry growing in the forest. Locals regard it as poisonous fruit and call it "Wolf Peach", which is only for viewing and no one dares to eat it. According to records, there was a duke named Olodalary who traveled in Yunnan and America. When he first saw the tomato, he was deeply attracted by its bright color, so he brought it back to England as a rare treasure and dedicated it to his lover Queen Elizabeth to show his loyalty to love. Since then, tomatoes have gained the reputation of "love fruit".
It was not until the eighteenth century that some people ventured to eat tomatoes that they knew their edible value. According to legend, a French painter saw that tomatoes were so attractive that he had the idea of tasting them. So he risked being poisoned to death, got up the courage to eat one, put on his clothes and lay in bed waiting for the arrival of "death". But after a long time, he didn't feel any discomfort, so he just continued to eat, only feeling that there was a sweet and sour taste and his body was still safe.