Extended data
brand introduction
brand value
Vivo takes fun, professionalism and credibility as its core values.
Fun: Fun is not only a carefree experience of living in the present, but also a power that can be amplified in sharing and continued in self-realization.
Profession: Profession is a persistent and dedicated attitude. The attitude of devotion, attention to detail, Excellence and supremacy of user experience makes vivo grow rapidly and make continuous progress.
Prestige: Prestige comes from the differentiated industry status gained through our own efforts, which means being recognized and appreciated by consumers, thus having the influence to change the world.
Development history
In 2009, the vivo brand was registered globally, and it has been registered in more than 100 countries around the world.
On 20 1 1 year, vivo brand officially entered the field of smart phones. 1 1 year, the smartphone vivo V 1 was released, supporting SRS sound effects, and the concept of music mobile phone advertising was deeply rooted in people's hearts.
In 20 12, vivo built the X (Peak) series, 1 1 year, and released the thinnest mobile phone in the world (body 6.55mm). It is also the world's first smart phone that integrates Hi-Fi professional chips, opening the era of vivo as a leader in the field of music mobile phones. ?
On 20 12, vivo was named Jiangsu Satellite TV's New Year's Concert, and they joined forces to create a New Year's Eve.
In 20 13, vivo brand-new created the Xplay series of Hi-Fi extreme audio-visual products, and released the first mobile phone vivo Xplay in May, which was equipped with Hi-Fi 1.0 sound quality architecture independently developed by vivo for the first time.
References:
Baidu encyclopedia -vivo