2. Competition pattern of China Hotel Group: The market share of the top three hotels exceeds 40%.
In 2020, the domestic hotel group market will be concentrated. The number of rooms of the top ten brands, namely Jinjiang International Group, Zhu Hua Hotel Group, BTG Home Inn Group, Green Hotel Group, dongcheng international Group, Shangmei Life Group, Metropolitan Hotel Group, Atour Group, Kaiyuan Hotel Group and Baiyi Hotel Group, will only account for 64.35% of the total number of rooms in the hotel industry in China.
Among them, the number of rooms of Jinjiang International Group accounts for 20. 18% of the total number of rooms in China hotel industry, accounting for the largest proportion; The number of rooms in Zhu Hua Hotel Group accounts for 13.438+0% of the total number of rooms in the hotel industry in China. The number of guest rooms of BTG Home Inn Group accounts for 9.22% of the total number of hotel rooms in China. The three giants in the hotel industry accounted for 43.3 1%.
3. Economy hotel chain brands: Hanting, Home Inns and 7 Days occupy the top three.
In 2020, the top ten economy hotel chains are Hanting Hotel, Home Inn, 7 Days Hotel, Greentree Inn, Jinjiang Inn, Shangkeyou Hotel, City Easy Hotel, City 1 18 Chain, Yilai Hotel and Junyi Hotel, and the industry CR 10 is 52.62%. Among them, Hanting Hotel, Home Inn and 7-Day Hotel rank in the top three, accounting for 9.3 1%, 8.9 1% and 7.88% respectively.
4. Mid-range hotel chain brand: Vienna ranks first with concentrated market.
In 2020, Vienna Hotel, All Seasons Hotel, Mo Lifeng Hotel, Home Inn, Starway Hotel, Orange Select Hotel, Shang Yi Hotel, Astor Hotel, Zhefei Hotel and Xi Hotel will rank in the top ten in terms of mid-range (three-star) hotel brands. Among them, the market share of Vienna hotels is as high as 27.0%, the market share of hotels in the whole season is 13.23%, and the market share of Mo Lifeng hotels is 7.0 1%. The CR 10 of sub-sectors reached 7 1.77%, and the market was relatively concentrated.
5. High-end hotel chain brand: Atour Hotel ranks first with scattered market.
In 2020, the top ten brands of high-end (four-star) hotel chains are Atour Hotel, He Yi Hotel, Mercure Hotel, Jinjiang Capital, Orange Crystal, Sparrow Hotel, Licheng Hotel, Ruixuan Hotel, Kaiyuan Hotel and Beautiful Ritz. The sub-industry CR 10 is 26.4 1%. The market is decentralized. Among them, the market shares of Atour Hotel, He Yi Hotel and Mercure Hotel are 9.38%, 2.98% and 2.46% respectively.
6. Luxury hotel chain brands: Head brands compete evenly.
In terms of luxury (five-star) chain brands, the top ten brands in 2020 are Country Garden Phoenix, R&F Hotel, Jinjiang Hotel, Jinling Hotel Chain, Kaiyuan Du Ming, BTG Jianguo, Blue Army Hotel, Wanda Jiahua, Blue Army Resort Hotel and Century Jinyuan. The sub-industry CR 10 is 34.0 1%. Among them, Country Garden Phoenix, R&F Hotel and Jinjiang Hotel have very close market shares, accounting for 5.05%, 4.78% and 4.70% respectively. The market is decentralized.
-For more industry-related data, please refer to the Analysis Report on the Development Prospect and Investment Strategic Planning of China Hotel Industry by Forward-looking Industry Research Institute.