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What is the origin of Valentino?
Transliterated from Valentino

Valentino's life is a history of fashion art, a history of business reform with the strategic consciousness of "Made in Italy", which reflects the miraculous historical process of his design studio from the most primitive studio to today's fashion kingdom.

Valentino garavani Valentino garavani, founder, was born in Italy, 1932. As early as in high school, he showed an advanced artistic temperament. He chose fashion design and French courses to prepare for his future move to Paris, the capital of fashion and culture. Valentino Company was established in Rome in 1960, Valentino Company was acquired by Kenton Company in 1968-1973, and Valentino repurchased the company in 1973. Valentino won the Naiman Marcos Award and the Italian-American Foundation Award. Luxury, splendor and searing are the characteristics of Valentino brand. Valentino likes to use the purest colors, among which bright red is his standard color. Jing Valenti's workmanship is very exquisite, from the whole to every little detail. Valentino is a symbol of luxurious lifestyle and is deeply loved by celebrities who pursue perfection.

Valentino spent several years as an apprentice in the fashion design studio of Jean Dess and Guy Laroche, which was his university. In the early 1960s, he returned to Rome and set up his own studio. Hollywood stars who came to Rome to make movies discovered valentino and made him famous quickly.

From 65438 to 0962, Valentino began to step onto the international stage. The first fashion show held in the Petit Palace in Florence, the Italian fashion capital, was very popular. Young designers were surrounded by orders from foreign buyers flying in and enthusiastic comments from the news media. By 1965, Valentino has become the leader of Italian fashion trends. 1967, in Dallas, Texas, won the Neiman Marcus Award-the Oscar Award in fashion. However, after 1969 launched the "white series", it officially became the world's top fashion designer, and also launched brand series such as V logo buttons, pockets and accessories. Valentino's fashion has appeared on the covers of Time and Life magazines at the same time, and enjoys a good reputation among his clients and friends, including world celebrities such as Mrs. Kennedy, Princess Marquetta, Elizabeth Taylor and Queen Aga Khan.

In the late 1960s, valentino met Giancarlo giammetti, an architecture student (he later dropped out of school to become his business partner). Jimidi's enterprise management ability has made Valentino's studio develop rapidly and spread all over the world, and achieved great success.

By 1972, Valentino launched his women's ready-to-wear series and men's ready-to-wear series, and opened specialty stores in Rome and Milan. Valentino was the first Italian designer to create and name his products and business in the international market. It is also the first fashion designer in the world to cooperate with the most famous photographer to shoot advertisements.

1978, Valentino launched a perfume series in Paris.

In the 1980s, Valentino opened a Valentino monopoly chain store and set up branches in the United States and Japan.

1982, the Metropolitan Museum of Art in New York opened for the first time, holding Valentino's personal fashion exhibition.

1984, Valentino celebrated the 25th anniversary of the establishment of the design studio, was awarded a special honor by the Italian Ministry of Industry, and was personally received by the Italian President at the Italian Palace. In the same year, he was appointed to design clothes for Italian athletes participating in the Los Angeles Olympic Games.

1985, Valentino launched the "Dream Studio" exhibition, including costumes designed for famous opera singers in Scala Theatre. The exhibition room is located in Sforzesco Castle in Milan, and the Italian Prime Minister attended its opening ceremony.

1986, the Italian president awarded him the highest official Italian honor award, the Cavaliere di gran Croce.

1989, the art exhibition "Accademia Valentino" was held near its Rome fashion design studio.

1990, with the encouragement of her friend Elizabeth Taylor, valentino Gariano and Jacquelo Jimidi founded the "L.I.F.E" foundation, and used the income from the activities of Accademia Valentino to help AIDS patients.

199 1 year, in order to celebrate the 30th anniversary of the establishment of the design studio, Valentino held two stunning public exhibitions in Rome, symbolizing that Valentino's creation has been officially recognized as Italian artistic wealth. One is the Valentino Art Exhibition organized by the mayor of Rome in his name, which is exhibited in the Rome Capital Museum. The exhibits include original sketches, photos and sketches taken or drawn by world-famous photographers and artists in the course of their work. One is the "Valentino: Thirty Years Retrospect Exhibition" organized by Valentino himself. The works are more than 300 pieces of clothing with creative significance, reflecting Valentino's basic design style and creative inspiration mainly from art, nature, nationality, animals and other themes. His symbolic colors are white and red, which symbolize dreams and life respectively, especially the famous Valentino Red. Some people say that the exhibition is like a vivid mural-it shows the historical process of Italian fashion and its enterprise development. Because of its artistic value and strong response, 1992 was invited to new york for an exhibition. In less than two weeks, "Valentino: Thirty Years Retrospect Exhibition" attracted 70,000 visitors. Valentino donated all the ticket income and auction income of this exhibition to new york Hospital to establish a new branch of AIDS treatment center.

1999, Valentino launched new clothes at Paris Fashion Week.

In 2000, valentino garavani was awarded the Lifetime Achievement Award by the American Fashion Designers Council, and valentino garavani's creative and entrepreneurial career became an important part of Italian fashion. His name represents imagination and elegance, modern and eternal beauty.

In March, 20001,JULIA ROBERTS wore VALENTINO's antique dress to attend the Oscar ceremony, so she won the Oscar for Best Actress, appeared in all TV stations, newspapers and magazines around the world, and became the focus of the world.

On February 24th, 2002, valentino garavani represented Italy at the closing ceremony of the Winter Olympic Games held in Salt Lake City, which was broadcast live to the whole world.

In 2005, through the establishment of Valentino Faxin Group, valentino garavani's name finally appeared in the stock market.

In February 2005, Cate Blanchett won the Oscar for Best Supporting Actress for "The Aviator". She wore a long yellow dress tailored for her by valentino garavani. At the 2005 Golden Globe Awards Ceremony held a month ago, HALLE BERRY's beige chiffon skirt, NAOMI WATTS's white silk skirt, CLAIRE DANES's purple silk skirt and PATRICIA AROUETTE's red skirt were all from Valentino.

This enterprise brand ranks 439th among the top 500 brands in the world in 2006 compiled by the World Brand Lab.