Baidu PC browser was born in 20 1 1 year and has gone through eight years. Its birth was based on a battle of the entrance. In 2008, Qihoo 360 officially launched 360 security browser products, which opened the prelude for China Internet companies to enter the browser. Previously, the browser has always been the only one of Microsoft IE. At the beginning of 20 10, because 360 rated Baidu browser plug-in as bad software, the traffic brought by this plug-in quickly decreased by half, which undoubtedly stimulated Baidu's core team. In addition, products such as Sogou browser, Cheetah browser and 2435 ace browser have also been launched.
However, in 20 13, with the rise of mobile internet, smart phones broke out, search services gradually began to be appified, and the status of PC-side browsers gradually disappeared. Ai Media's Special Research Report on PC Browser Market in China in 20 18 reveals that the PC browser market has been saturated since 20 15, and the annual growth rate of user scale is slow, from 3.4 1% in 20 16 to1.06 now. According to IDC data, the final sales volume of PC market in China in 20 18 is estimated to be about 52 million units, and the cumulative shipments of smartphones in China in 20 18 are 397.7 million units.
This is an inevitable trend of historical elimination. In addition to Baidu PC browser, this year, more and more "Internet celebrities" products in the PC era, such as QQ pets, Netease photo albums, China.com forums and Baidu Space, are leaving us. The deactivation of Baidu PC browser is also an inevitable trend. Baidu's only focus now is to play the mobile card well. (Text /AI Finance and Economics, Tang Yu/Mingming Editor)