1905, he started his own business called Wilsdorf and Davis, mainly responsible for selling watches, but also developing homemade watches.
1908 At 8: 00 a.m. on July 2, the Rolex trademark was officially registered. The first batch of Rolex watches received immediate attention because of their superb technical quality. A small Rolex watch was awarded the A-class certificate by the Royal Botanical Garden Observatory in 19 14, which is the highest evaluation never issued by this famous observatory in Britain. Its accuracy has been recognized, which is a world event, making the watch suddenly worth double in Europe and America. From then on, the quality of Rolex represents precision.
After the First World War, Rolex moved back to Geneva. Driven by its founder, Rolex kept innovating, creating and perfecting itself. It has two research directions: waterproof and automation.
1926, the first waterproof and dustproof watch finally came out, which is the famous "oyster" watch. 1929 the economic crisis hit Switzerland hard, but Rolex was not affected. During this period, it invented the automatic winding device and created the "permanent" watch that was all the rage later.
This automatic watch has a pendulum that has never been used on a watch before. It has brought a revolution to the watch industry and is the pioneer of all automatic watches at present. 1945, Rolex also produced watches with dates and watches that can display dates and weeks in 26 languages.
Andre Heinig has promoted Rolex's reputation in the world watch industry today, which is inseparable from the inspiration and enthusiasm of Andre J. Heinig. Heinig was born in Fen, Rachad in 192 1. When Hans Wilsdorf first met him, he was full of trust and sincere respect for him.
Both of them love contact with people and pursue perfection. Wilsdorf invited Heinig to join Rolex 1948. He worked in Buenos Aires for six years, responsible for developing the market. 1955 returned to Geneva and was promoted to the board of directors of Rolex. Starting from 1964, he succeeded Wilsdorf as the general manager of Rolex.
He faithfully inherited the cause of the founder of Rolex, constantly improved quality and technological innovation, and brought a new breath to the enterprise: internationalization. The first step of this decision is to move the corporate headquarters from the city center to a beautiful new building in the suburbs. Then, Heinig began his expedition, traveling all over the world and opening up new markets. He had amazing predictive ability and decided to establish branches in major cities on all continents, which was a pioneering work at that time.
During his tenure, Heinig also established the Rolex Entrepreneur Award, which is awarded every three years to reward those who have made outstanding contributions in applied science, invention, exploration and research, scientific discovery and environmental protection.
Patrick Heinig is currently the general manager of Rolex. Patrick Heinig grew up in Rolex's "family" and loved the company's traditions. He worked as a lawyer for Rolex for ten years, and was later appointed as business manager and general manager.
The expansion project planned by Rolex World Headquarters in 1960s was completed in 1995, which is a symbol of creation, innovation and progress in the past 80 years, and also a symbol matching the entrepreneurial spirit that its leaders attach importance to.
All employees of Rolex are striving for the same goal. Rolex continues to carry forward the tradition and become the representative of high-quality watches in Geneva and around the world.
The brand of this enterprise ranks 79th among the top 500 brands in the world in 2006 compiled by the World Brand Lab.