Data-driven means collecting massive data through the Internet or other related software, organizing the data to form information, then integrating and refining the information, and forming an automatic decision-making model through training and fitting on the basis of the data. Simply put, it is data-centric decision-making and action.

What is data-driven? It is truth-driven, history-driven, and the lack of the past. Look at the past data and judge the existing problems; Look at the newly generated data and judge the advantages and disadvantages of the new function.

Under the influence of the epidemic, all aspects of traditional enterprises facing consumers are accelerating online. From June to May, 2020, the total retail sales of social consumer goods decreased 14.0% year-on-year, and the online retail sales only briefly declined and then ushered in growth. The catalysis of the external environment makes digital transformation more and more important and urgent for the industry, and it is very important to build a global marketing capability with consumers as the core.