Reader magazine was founded in March, 198 1. It is a comprehensive abstract magazine sponsored by Gansu People's Publishing House. With the strong support and help of readers, governments at all levels, management departments and all walks of life, it has gone through more than 20 years. When it was founded, the monthly circulation was 30,000 copies, reaching 965,438+10,000 copies in April 2005, ranking first in China and fourth in the world. It has had a far-reaching impact on hundreds of millions of readers at home and abroad, and has a high reputation and reputation. Known as "the spiritual reader of China people" and "the first brand of China periodicals". This fast-developing and enduring "reader phenomenon" has attracted more and more attention from the society and people from all walks of life.

Reader also occupies a large share in the overseas Chinese periodical market, selling well in more than 90 countries and regions around the world, and has many readers in the United States, Japan, Australia, Singapore, Hong Kong and other countries and regions. It can be said that where there are China people, there are readers, which has a wide influence. Since 2003, it has been printed simultaneously in the United States and Canada. Over the years, Reader magazine has always taken it as its responsibility to carry forward the excellent culture of mankind, adhered to the correct public opinion orientation, adhered to the publication purpose of "absorbing Chinese and foreign materials, gathering the essence, enlightening the mind and broadening the horizon", followed the publication concept of "choosing readers means choosing excellent culture", explored the truth, goodness and beauty in human nature and embodied humanistic care. Keep pace with the times in the content and form of publications, pursue high grade, high quality, strive for fine products, and win the love of readers of all ages and different classes with its richness and diversity in form and content.

Reader magazine works closely with China Post and publishers, and is distributed through the nationwide distribution network. The circulation of Reader 1995 exceeded 4 million copies. Since 200 1, readers' magazines have actively adjusted their ideas, timely integrated their contents, intensified their marketing and brand management, and constantly innovated, and planned and launched a series of major reform measures. In China, the number of periodicals has increased rapidly, but the total number of printed periodicals has not increased at the same time. The circulation of many popular publications has declined, and the market competition is fierce. In this case, Reader magazine stands out and its circulation continues to rise. In 2002 10, the circulation exceeded 6 million copies, a record high. In June, 2003, 5438+ 10 broke the mark of 8 million copies, and in June, 5438+065438+ 10 reached a record of 8.06 million copies, an increase of nearly 2 million copies year-on-year, which created a miracle in the history of China's periodical development. In recent years, the advertising business of Reader magazine has also grown steadily, reaching more than 28 million yuan in 2002. At the same time, the annual profit and tax of Reader magazine reached more than 30 million yuan, an increase of 40.9%, which created outstanding social and economic benefits. Reader has become a well-known brand in Gansu and even the whole country. According to the current statistics, Reader magazine ranked first in the monthly circulation of periodicals in China for six consecutive years from 2000 to 2003.

The success of Reader magazine has been recognized and praised by the government, all walks of life and readers. 1998-200 1 won the first and second national key social science periodical awards issued by the State Press and Publication Administration, the first national periodical award in 2000 (the highest award in China periodical industry), and 200 1 was recognized as a "double high" (high reputation and high academic level) periodical by the State Press and Publication Administration. At the end of 2002, he won the second national periodical award.

For more than 20 years, readers have matured and readers have matured. Readers, authors and editors work together in Qi Xin to build the first brand of China periodicals and write a book of China people's own mind.

The rapid growth of Reader has also been recognized by many well-known multinational and domestic enterprises. For more than ten years, Reader has provided effective advertising services for many domestic and foreign customers, such as DuPont, Motorola, Sony, Procter & Gamble, China Unicom, Ping An Insurance, BBK and Honghe, and its performance has been unanimously recognized. The development of readers is inseparable from their support and trust.

In the new century, Reader is making solid progress towards the goal of building a periodical industry group, facing rare development opportunities and broad development space, with unlimited confidence and business opportunities. We are willing to join hands with readers from all walks of life to share the joy of growth!