Culture is the source of enterprise vitality and the soul of enterprise. It is the source of employees' enthusiasm and creativity, and the dedication and desire for success of employees are transformed into specific goals, creeds and codes of conduct.

After a lot of data collection and sorting, this paper first expounds the cultural theories related to enterprises and briefly analyzes the role of corporate culture in Chinese enterprises. Then, the corporate culture of Huibo Network Information Co., Ltd. in this market environment is analyzed in detail, and the current situation of its enterprise development, including its business development background and characteristics, analyzes its core competitiveness, and puts forward to optimize its corporate culture and establish a scientific human resource management system for Huibo Network Information Co., Ltd. 2. Strengthen the motivation of human resources and form a team of high-quality researchers; 3. Establish a strategic plan for the long-term development of the enterprise; 4. Integrate enterprise management and employee values; This article concludes with a brief summary.

Through the optimization of corporate culture by Huibo Network Information Co., Ltd., I believe that I can win the favor of consumers and find my own growth path.