According to the latest data of SensorTower, the estimated total revenue of Three Kingdoms Strategic Edition in the global AppStore and GooglePlay is 1 1.2 1 billion US dollars (excluding android revenue in China market), which is about 7.367 billion RMB. Among them, the global revenue of Q 1 alone this year is expected to exceed 654.38+94 million US dollars (about 654.38+27.5 million RMB), making it the fifth mobile game in the world in the same period.
In 20 19, Ali's game "Three Kingdoms Historical Strategy Edition" was born. It quickly occupied the target market by virtue of the IP authorized image of the glory of the genuine "Three Kingdoms", the strategic gameplay in line with IP temperament, and the strong appearance of high-quality publicity. In 2020, with a steady monthly flow of over 100 million yuan, the game successfully doubled the domestic SLG mobile game revenue scale, which can be described as a good product to lead and drive the market. 202 1, the "Three Kingdoms Strategy Edition" which fought in overseas markets is even more successful. Not only did it shine brilliantly in Hong Kong, Macao and Taiwan markets, but it also advanced into the Korean best-selling list TOP 10, becoming one of the best-selling games in the past three years.
Big IP+ big production+"God" reduction, giving the template for the breakthrough of the Red Sea.
As we all know, the theme of Westward Journey, Three Kingdoms and Water Margin has long been a domestic game adapted from the Red Sea, and SLG is not a new game. As early as before "Clash of Tribes", "The Battle of Kings" and other masterpieces of mobile games at home and abroad, Zhuyu came. SLG is the Red Sea market, and the products of the three countries are the Red Sea market. When the two elements are combined together, the long-term product "The Strategic Edition of the Three Kingdoms" is born, which stands out in such a cruel competitive market. The core behind the Strategic Edition of the Three Kingdoms is the excellent gameplay that reasonably presents the wisdom of the Eastern War, and it is also the ultimate restoration of the IP spiritual core of the Three Kingdoms series.
Since 1985 The History of the Three Kingdoms, a historical simulation game developed by Japan Glory Co., Ltd., has been a hot category in the game market, and more than 30 games have been produced only by the Glory History of the Three Kingdoms series. Glory's love and exquisiteness for the details of historical content, as well as the presentation of art and music that can't compete with its rivals, * * * created this IP of the Three Kingdoms, which has been active for more than 30 years and has influenced the world.
For the hot mobile games in recent years, the theme of the Three Kingdoms has always been a big opportunity, but there has been a lack of real explosions. With the blessing of the classic IP, the Three Kingdoms Historical Strategy Edition has stimulated the players in China to yearn for and identify with the culture of the Three Kingdoms to the greatest extent through the expression of the pure flavor of the Three Kingdoms brought by high-quality original paintings and music. In the early years, players who played this series of stand-alone computers in Internet cafes and dormitories have become potential user groups, laying a solid foundation for IP to break out again and the game to become a "phenomenon".
In addition, the overall improvement of the development team based on the core of strategic gameplay, compared with other SLG's problems such as slow pace, poor rhythm and weak feedback, has been added to speed up the March and replace the morale system with a credit card system, which has largely solved the problems of slow pace and poor frequency of SLG games. In addition, Strategic Depth, which is in line with the spirit of the Three Kingdoms, is also constantly innovating in its propaganda and gameplay, gradually creating the continued popularity of the Three Kingdoms Strategic Edition and creating a classic reference material for the gameplay of "big production+big IP".
High-quality products, the possibility of boosting the IP industry again.
IP and products always achieve each other. Undoubtedly, the success of the Three Kingdoms Strategic Edition has once again raised the possibility of IP in the Three Kingdoms. The competitiveness of IP lies in whether it can continuously grasp the aesthetics of users and control the future direction. At present, glory and related IP operators have firmly grasped this right to speak through years of accumulation.
It is not only glory and Ali that benefit from the IP of the three countries. As an importer of the IP of the Three Kingdoms, thanks to holding a number of brilliant boutique games IP, the entertainment of heaven and drama has developed rapidly. Shengtian Network, the listed company behind it, took advantage of this opportunity before the public beta of the Three Kingdoms Strategic Edition. The first large-scale acquisition after listing was aimed at the world, and 70% of its shares were acquired in July 2065438+2009, which successfully filled the shortcomings of the content side and laid a solid foundation for its IP operation business.
Glorious works authorized by Tekumo with the participation of mutual entertainment between heaven and drama.
This acquisition decision has been talked about by investors. In the year when Tianzhu Entertainment was acquired, Shengtian's online game operation and authorized income reached 250 million yuan, up 65,438+028.72% year-on-year; And the strategic thinking of high-quality IP operation has also been continued-through the concerted efforts of copyright owners and producers and careful supervision, the iterative "Three Kingdoms Strategic Edition" has been constantly updated, still firmly maintaining the "original flavor", and from various operations and updates, the traditional culture of China has been strongly integrated with the strategic spirit of the Three Kingdoms heroes, becoming an excellent successor of the original IP spirit. Surrounded by a group of challengers, The Three Kingdoms Historical Strategy Edition still maintains an absolute leading position. Good feedback from the market also made Shengtian Network determined to acquire the remaining 30% equity of Shanghai Tianzhu Entertainment in early 20021,thus completing the deep binding between Tianzhu Entertainment and related IP resources. The company's recently approved fixed-income plan even proposed to invest 35 million yuan to purchase the IP copyright of 1s-level games and 1a-level games from overseas, and jointly develop and operate mobile games with game developers and joint distribution operators. Obviously, this effective strategy around IP development and operation will continue.
At present, IP is still an important driving force to support the growth of China's mobile game market, and it is an indisputable fact that IP users have a high willingness and ability to pay for mobile game products as a whole. After the successful case of "Three Kingdoms Strategy Edition", it is the continuous evolution and upgrading of IP introduction and operation industry. Participants in the IP industry, such as Shengtian Network, are gradually rewriting the industry's inherent impression of "IP= changing skin for money". In the field of mobile games eager for high-quality content, it is expected that the fine adaptation and operation of classic IP will once again bring surprises to the market.