Entering the street, the bridge street is connected, the deep house compound, the ridge is high and the eaves are high, the river port is Langfang, the arcade crosses the street, the bamboo stone fence and the Linjiang Shuige are quaint and quiet, and they are typical families with small bridges and flowing water in the south of the Yangtze River.
Legacy of Tang Dynasty, Song Yi, misty rain south of the Yangtze River, Jasper Zhouzhuang. Zhouzhuang, bred by thousands of years of historical vicissitudes and heavy Wu culture, has become a treasure of oriental culture with its exquisite water town style, unique cultural landscape and simple folk customs. As an outstanding representative of China's excellent traditional culture, Zhouzhuang has become the cradle of Wu culture and a model of Jiangnan water town. It has been listed in the World Cultural Heritage Protection List by UNESCO, and won the Dubai International Best Model Award for Improving the Living Environment, the United Nations Outstanding Achievement Award for World Cultural Heritage Protection in the Asia-Pacific Region, the American Government Award, the world's most attractive water town and the first batch of ten famous historical and cultural towns in China, the China Environment Award, the National Health Town and the National Beautiful Town.
Relying on the unique tourism resources of ancient water towns, we should adhere to the guiding ideology of "protection and development at the same time" and vigorously develop tourism. Relying on the ancient town of water town, we will constantly tap the cultural connotation, improve the construction of scenic spots, enrich the tourism content and strengthen publicity and promotion. After more than ten years' efforts, it has successfully built the tourism cultural brand of "China's No.1 Water Town", pioneered the tourism of ancient water towns in the south of the Yangtze River, became the first batch of AAAA-level tourist attractions in China, and won the honors of "50 Most Popular Places for Foreigners", advanced collective of national tourism system and famous tourist brand in China.
We are constantly committed to the excavation, promotion and inheritance of excellent traditional culture, actively explore cultural tourism, and make every effort to build "Folk Zhouzhuang, Life Zhouzhuang and Cultural Zhouzhuang", which has increasingly become a window to show China culture to the world and is favored by Chinese and foreign tourists, attracting more than 2.5 million tourists for sightseeing, leisure and vacation every year, and the total income of social tourism reaches 800 million yuan. At the same time, investment promotion has been strengthened, and supporting projects suitable for modern leisure experience tourism, such as Fuguiyuan, Jiangnan Renjia and Qianlong Shengcheng, have been launched and improved one after another, and the scale of tourism has been continuously expanded, making Zhouzhuang tourism gradually develop into leisure tourism.
After ten years of protection and development, Zhouzhuang has entered a ten-year promotion period and put forward the concept of building an "international Zhouzhuang". With the help of the classic Jiangnan water town culture, the outstanding Chinese civilization will be displayed, and Zhouzhuang will be promoted to the international market with the integration of culture as the starting point. Through resource integration, we will launch boutique routes and projects suitable for modern experience tourism, increase investment in improving tourism supporting facilities and improving international reception capacity, and strive to build Zhouzhuang into an international leisure and holiday base.