Not all Chinese jewelry is surnamed Zhou, but the founder of the first jeweler in China is surnamed Zhou. They have their own names. In the later development, the founding jewelry store was well-known in China, and other jewelers also wanted to borrow the effect of well-known brands, so they successively adopted jewelry brand names related to Zhou. In the long run, more and more Zhou jewels will appear, giving consumers a vague impression and helping these jewels survive to some extent. This phenomenon is also one of the manifestations of the lack of innovation in the industry. Many practitioners learn from their predecessors' experience in the early stage of brand development, but in the process of development, they copy more without highlighting their own characteristics.

The three most famous jewelry companies in China are Chow Tai Fook, Zhou Shengsheng and Zhou Dasheng. Chow Tai Fook and Zhou Shengsheng can be traced back to the 1920s and 1930s. Their founders are all surnamed Zhou, but they are not related by blood. Although there are rumors that the two founders have a certain relationship, they are the same clan, but they are also very distant relatives. In the history of development, both jewelry companies moved their stores to Macao because of the war, and took root in Macao and developed to Hong Kong, and later entered the mainland, gradually becoming the leader in the jewelry industry.

Chow Tai Fook is the boss of the whole jewelry industry. It has been 9 1 year since 1929, and it is a tradition for many years to adopt the founder's surname simply and rudely. Chow Tai Fook is well-known in the jewelry industry, and it mainly promotes 99% pure gold, which makes Chow Tai Fook gradually establish a high-quality and reliable image in China and become the most recognized brand in the jewelry industry.

Zhou Shengsheng and Chow Tai Fook were established and developed at the same time, but they were five years younger than Chow Tai Fook. Although the founder of Zhou Shengsheng is also surnamed Zhou, Zhou Shengsheng's name is not so simple. Did Zhou Shengsheng accept it? Round and round, endless? It means that business is booming and financial resources are rolling in. Zhou Shengsheng moved to Macau because of the war, and then gradually shifted his focus to Hong Kong. Zhou Shengsheng focuses on fashion design and is very creative. Many jewelry designs have won international awards and are loved by consumers of different ages.

Zhou Dasheng is a very young brand, born in Beijing, named after two giants in the jewelry industry. The success of Zhou Dasheng's development is mainly through the correct marketing strategy, focusing on finding celebrity endorsements, and helping the brand gain social popularity under the influence of celebrity effect.