Roewe's logo is mainly composed of two standing oriental lions guarding Hua Biao. Hua Biao is a classic totem symbol in China culture, which contains national dignity. The lion is the king of beasts, and it also represents auspiciousness, majesty and solemnity in China culture. Below the logo pattern is the fusion of the letters "R" and "W" drawn by modern methods, which is also the abbreviation of the English name of the brand (Roewe).
In addition, Roewe's "r logo" will soon be used as a brand-new logo, which is the visual embodiment of Jizhi's design concept. The use of bright lines and no background color represents more possibilities for the brand-new "R logo". At the same time, Roewe has the determination and confidence to create a new classic of international brands with the slogan of "taste science and technology, integration of knowledge and practice".
Roewe brand history:
Roewe automobile brand was launched in 2007 and is wholly owned by SAIC. At first, the Roewe brand mainly focused on the mid-to high-end car market and launched a number of Volkswagen models. With the passage of time, Roewe gradually expanded its product line, covering SUV, MPV, new energy vehicles and other market segments.
Roewe has always maintained high standards in technological innovation and quality improvement. They cooperate with the world's top suppliers and introduce advanced technology and technology to ensure the reliability and safety of products. At the same time, Roewe pays attention to the user experience, constantly improves the level of intelligence and interconnection of products, and meets the needs of modern consumers for automotive technology.
Reference to the above content: Baidu Encyclopedia-Roewe