Throughout the development of the enterprise, from the service year with the slogan of after-sales service, to the brand year with the theme of brand image, and then to the quality year with product quality as the core, the strategic idea of "building a high-quality brand service system" runs through the whole process of enterprise development, which is also the key point for Dongfeng Da Yue Kia to win the market. Adhering to the ideological principle of "people-oriented, service first" and the service concept of "trust, care and responsibility", Dongfeng Da Yue Kia has designated 20 12 as the "customer satisfaction year" of the enterprise, and put forward a brand-new service slogan of "caring for home", aiming at providing customers with honest, responsible, fast and timely quality services with a family-like cordial service attitude. Since its establishment, Dongfeng Da Yue Kia has been committed to social welfare undertakings. Actively support various sports undertakings, participate in various social charities, make love donations to earthquake-stricken areas, respond to national energy conservation and emission reduction and industrial structure adjustment and deployment, pay attention to environmental protection, discuss and study with experts and scholars from all walks of life, donate money to help children in dream-stricken areas, and care for poor children to build Hope Primary School.
"Kia Homeland" warms China and lights up new hopes for the future.
From February 9 to February 18, KIA launched a new phase of "KIA Homeland" public welfare activities in poor villages in Pinghu, Zhejiang. Dongfeng Da Yue Kia Planning Department Minister and other relevant business leaders attended the donation ceremony on February 16, and donated 50,000 US dollars on behalf of the business.
Dedicated love * * * to build a homeland-Dongfeng Da Yue Kia helps poor children with leukemia.
With the arrival of the 20 12 new year, Nanjing Children's Hospital is full of love melodies. Dongfeng Da Yue Kia donated 550,000 yuan to China Children's Charity Foundation, and the launching ceremony of Love Fund was held here. It is reported that the fund will provide medical assistance to poor leukemia children in Nanjing 10.
◆ Donation10 million yuan, and it is planned to build 30 hope primary schools in three years.
Dongfeng Da Yue Kia and China Youth Foundation jointly set up the "Hope Project Dongfeng Da Yue Kia Love Fund", and it is planned to donate120,000 yuan to this fund within three years from 2065.438+00 to help build 30 Hope primary schools in remote and poor rural areas.
◆ Love Yushu donated 6 million yuan.
Since the Yushu earthquake in Qinghai Province, Dongfeng Da Yue Kia has always been concerned about the people in the disaster area, paid close attention to the progress of disaster relief, and actively mobilized the broad masses of workers to donate money and materials to the people in the disaster area, giving full play to the humanitarian spirit of "one party is in trouble and all parties support".
◆ Helping students and emphasizing education to train automobile professionals
Dongfeng Da Yue Kia donated five cars, 12 engines and a large number of teaching equipment to Rizhao Vocational and Technical College, with a total value exceeding 1 10,000 yuan. Donating these equipment will further enrich the experimental training facilities of Modern Automobile College of Rizhao Vocational and Technical College and improve the level of teaching equipment.
◆ 20 10 Mini South Africa World Cup Charity Donation
20 10 South African Mini World Cup China Representative Trial and the 3rd Dongfeng Da Yue Kia Cup Enterprise Futsal Football Tournament are football brand activities independently founded by Dongfeng Da Yue Kia, aiming to build a platform for football fans to enjoy sports and make friends with the club. Since its inception, it has received enthusiastic attention and positive response from national football fans, and has become the most influential national five-a-side football match. 20 13 KIA Cup World Extreme Sports
201June 4th, March-Kia Motors, as the honorary title sponsor of Kia Cup World Extreme Sports (formerly "Kia Cup Asian Extreme Sports"), has gone through seven years, during which it has won a strong reputation from global sports and car enthusiasts. 20 13 From June 9th to June 2nd, 2065438, Dongfeng Da Yue Kia Motors will set up a ticket booth with the words "Dongfeng Da Yue Kia" around the stadium, so as to provide the audience in Shanghai, China with the opportunity to visit the world extreme sports events of Dongfeng Da Yue Kia Cup and show them the charm of Dongfeng Da Yue Kia Motors.
Dongfeng Da Yue Kia will showcase its exciting series of high-quality cars, including the brand-new Lion Run, K3 and K2 designed for the China market.
CTCC Zhuhai Station Closing K2 Perfect Interpretation of Guangdong Airlines School
On May 2013 12, the first stop of CTCC China Touring Car Championship was staged at Zhuhai International Circuit. With the roar of one engine after another, this year's China car race began! In the super production group competition, Dongfeng Da Yue Kia Team used a brand-new K2 1.6T turbocharged racing car. When the race was about to start, the track was still dry, but the sudden downpour turned the race into a rainy battle. After fierce competition, Lin of Dongfeng Kia Team won the third place in this competition and scored points.
20 12 Dongfeng Da Yue Kia Stankovic Cup Intercontinental Basketball Match
Sponsored by the FIBA International Basketball Federation, it is also one of the highest-level official international basketball events held in China, which has been successfully held for 7 times. As a sponsor of Stankovic Cup Intercontinental Basketball Tournament, Dongfeng Da Yue Kia also sponsored its K5 and Zhirun to put into operation on the spot, providing support for the smooth progress of the tournament. Off-site, the company will hold a small auto show and test drive activities to add more exciting elements to the competition. Over the years, Dongfeng Da Yue Kia brand and sportsmanship have merged with each other, showing its corporate passion and dream brand culture, which has been recognized and praised by more consumers. As the essence of "designing Kia", K family has been trusted by users since its birth. With the birth of K family, "K-Art" cultural marketing has become an important step for Dongfeng Da Yue Kia to complete its brand leap. In addition to sponsoring TV series "Mind" and "Baby", Feng Kia has long dabbled in the cultural field. At the beginning of K family's birth, Dongfeng Da Yue Kia first tried water cultural marketing, and a "K5 Classic Movie Symphony Concert" opened the prelude of corporate "K-ART" cultural marketing in one fell swoop, which provided an opportunity for brand image promotion and coverage of higher-level people. After that, Dongfeng Da Yue Kia organically combined the fashionable, energetic and artistic singing and dancing performances with the corporate brand connotation by sponsoring concerts such as 2PM and the most beautiful Ode to Jiangsu, so that consumers could fully feel the brand charm of young, passionate and energetic enterprises. The company also specially opened the "K Theater" in Wanda Cinema, turning K-family K5, K3 and K2 into literary symbols, and enjoying every wonderful scene with fans. With the continuous addition and enrichment of cultural elements, the cultural marketing of Dongfeng Da Yue Kia has gradually become a system, which brings opportunities for the enrichment of corporate brand connotation and brand leap again.
Dongfeng Da Yue Kia has always adhered to diversified marketing strategies: after years of development, sports marketing has become a traditional marketing method, sponsoring many important events, including basketball and football; In the past two years, more and more attention has been paid to fulfilling social responsibilities, and public welfare activities such as building Hope Primary School and donating teaching supplies have been organized. Dongfeng Da Yue Kia has become a large-scale, modern, comprehensive and first-class passenger car manufacturer, striding towards a higher brand. Therefore, in terms of marketing methods, Dongfeng Da Yue Kia also strives to seek new breakthroughs, so that more people, including consumers in higher fields, can understand and like enterprise products.