With the popularity of smart phones and the emergence of more and more excellent apps, information flow advertisements are particularly suitable for display in mobile apps. I tell you, firstly, because the mobile phone screen is small, the information flow advertisement will be more eye-catching and users will pay more attention. Secondly, smart phones can get more information about users' attributes (region, interest, search behavior, etc.). ), which is convenient for advertisers to locate the target audience more accurately.
In China, information flow advertising can be said to rise with the development of mobile Internet. If you understand it well, the first time you open Sina Weibo, it is basically in the third position in Weibo, which is the information of enterprise Weibo, and the promotion label is. This kind of advertisement is a kind of advertisement in the form of content, which is based on the analysis of users' basic data to achieve accurate promotion. In other words, the scale of user basic data and data analysis are very important. Through accurate data matching, we strive to reduce the interference of advertisements to users and turn the interference into the development of user needs.