In countries around the world, some birds, plants, flowers and stones with special historical status, economic value and national feelings are usually named as national birds, national trees, national flowers and national stones; In the image of representing the country's rich products, precious local products and goods made by the country's unique technology are often represented, such as diamonds from South Africa, ostriches from Australia, Swiss watches, French brandy and China Maotai.
Symbols that have generally dissolved into the feelings of a country and a nation will always precipitate and sublimate into an intangible cultural symbol firmly rooted in the hearts of Chinese people. For example, there are four great inventions in ancient China, as well as cultural quintessence including Chinese medicine, martial arts and calligraphy, and China Great Wall Wine, which is a red national wine. These cultural essences are recognized by hundreds of millions of Chinese at home and abroad as the essence of Chinese culture and civilization, and can be called "China's business card". Great Wall wine is the only wine brand in China that sublimates into the essence of culture.
Category leader shows the status of national wine.
1972, the joke "China is very big, but it lacks wine and fashionable women" made by Nixon, then US President, during his visit to China, reflected the present situation of China wine industry at that time.
But this historical episode greatly promoted China's determination to develop his own wine.
1978, the state sent a group of experts to select the site for the construction of the first world-class winery in China, and planned to establish a wine winery that meets international standards in the best grape producing area in China. Finally, the first national wine research center in China was established by Sanggan River in Shacheng, Hebei Province, and then the first wine winery in China-Changcheng Sanggan winery was established on this basis. 1979, Great Wall Wine independently developed and brewed the first bottle of dry white wine in China, the first bottle of dry red wine in 1983 and the first bottle of traditional sparkling wine in 1986, which achieved breakthroughs in all aspects of domestic wine and filled the gap of domestic wine in China.
The national layout of the production area shows the style of national wine.
Great Wall wine pays attention to quality tempering, and has built five major producing areas, namely Shacheng in Hebei, Changli in Hebei, Penglai in Shandong, Helan Mountain in Ningxia and Tianshan Mountain in Xinjiang, around the golden grape growing zone of 40 degrees north latitude. Among them, the major producing areas have different styles, and Shacheng producing area belongs to valley producing area, which can produce high-quality Cabernet Sauvignon. Penglai producing area is the best dry and white producing area in China. Ningxia producing area has gravel soil, which is a potential producing area; Changli producing area is the earliest birthplace of dry red in China; Xinjiang producing area is the original wine base of the Great Wall.
Great Wall Wine has the top domestic wineries represented by Great Wall Sanggan Winery, Huaxia Winery and Mo Yun Winery, among which Sanggan Winery is a world-class oriental winery. Huaxia winery has the largest wine cellar in Asia and is a world-famous underground granite wine cellar; Mo Yun Winery is a representative winery in China's largest producing area.
The Great Wall also has four factories, Penglai factory is a highly modern and intelligent factory; Shacheng factory is the largest factory of Great Wall wine; Huaxia factory is the factory with the strongest wine aging ability; Mo Yun Factory is the first factory to apply the concepts of gravity brewing and flexible technology.
China is a vast wine world, and the Great Wall has five major producing areas. The Great Wall, which aims to "carry" the banner of domestic wine revival, has the spirit of "leader" among all domestic wine brands.
The red background shows the true colors of national wine.
Red is the color of China. China Red symbolizes auspiciousness, happiness, vitality and passion. Red is the deep elegance and romantic mood of wine. Red is the main color of China and the representative color of China people.
Red records the mental journey of the Chinese nation. After generations of inheritance, precipitation, deepening and sublation, the essence of tradition has gradually evolved into the background color of China culture, which is permeated with an indelible positive complex of joining the WTO and symbolizes the national character of enthusiasm, forge ahead and unity. It also reflects the true colors of China revolution, such as red flag, red scarf and the color of the Republic. China Red is everywhere, all the time.
At the same time, the red national wine is also reflected in the sales of red wine in the Great Wall category; Born in a central enterprise, Red Capital's consumer brand.
National wine is a microcosm of a country's wine culture and a symbol of a country's mainstream culture. Liquor has Maotai, wine (red wine) has the Great Wall, and beer has Qingdao red wine, which embodies the vision of national brands and the mission of COFCO, a central enterprise.
The quality of state banquets highlights the brewing of national wine.
1978, the first bottle of dry white wine in China was born in Sanggan winery of Great Wall. In the following forty years, Great Wall wine witnessed more than 800 state banquets in other countries. Especially in recent years, the number of times that the Great Wall has become a major state affair and state banquet has increased significantly, reaching as many as 16 times in the past 20 17 years.
It is no exaggeration to say that almost all major historical events since the reform and opening up have been related to Great Wall wine to some extent. Because no matter what a happy event it is, or whether the party and the country come with distinguished guests, Great Wall wine is always used to celebrate and entertain.
Take the Great Wall Sanggan as an example. The Great Wall Sanggan Winery flourished with the rise of great powers. Over the past 40 years, it has been brewing for China with the standard honor of state banquet. From the Olympic Games to the World Expo, from the AsiaInfo Summit to the APEC China Summit, and from the G 20 Hangzhou Summit to the Boao Forum for Asia, this year, we have successively boarded the "Belt and Road" international cooperation summit forum, the BRICS Mansion, and the Trump China State Banquet, and are on the way to the rise of great powers.
Countless historical facts tell us that Great Wall wine, as a national wine, has always played a special role in the diplomatic arena, with the highest honor, constantly interpreting high-quality China brewing.
The Great Wall of Liquid shows the role of national wine.
Big brands have great responsibilities. Great Wall has always adhered to the organic integration of enterprise sustainable development and social responsibility, and has become one of the most caring and socially responsible enterprises in China.
COFCO has the social mission of "doing our duty for the country, benefiting the tiller and benefiting the eater". Wine has a strong driving effect on the local economy, and many producing areas of the Great Wall are economically underdeveloped areas.
For example, the Great Wall Mo Yun Winery and Tiancai Winery at the eastern foot of Helan Mountain in Ningxia have solved the employment problems of many ethnic minorities.
For Great Wall wine, which enjoys the reputation of red national wine, its contribution to public welfare just reflects the bearing and responsibility of national wine.
In the history of world wine, no wine has so many social elements as the Great Wall, no wine is respected by so many consumers as the Great Wall, and no wine is used to construct a legendary narrative with historical significance as the Great Wall.
Just like Shi Li, general manager of Great Wall Wine Division? It is said that "China Great Wall Red National Wine" is a historical opportunity given to the Great Wall by the times. The Great Wall will continue on the road of reform and opening up, undertake new missions, show new achievements, lead the revival of domestic wines, drive the rise of oriental wines, create world-class wines, and jointly realize the Chinese dream of national industry rejuvenation.