Current location - Music Encyclopedia - Chinese History - Development history of Chinese trademarks
Development history of Chinese trademarks
Shang and Zhou Dynasties

A long time ago, in the Shang and Zhou Dynasties, our ancestors carved some symbols and patterns on pottery and bronze wares, but these articles could not be bought or sold, because ordinary people simply could not afford them. Poverty not only limited the imagination of modern people!

Hantang

About 2000 years ago, folk commodity trading activities began to be frequent, and the "grass market" business circle appeared on the historical stage. In order to distinguish the source of goods and supervise the quality of goods, the relevant government departments force the use of signs. It can be seen in "On the Laws of Tang Dynasty" that "the name of a commodity is used to test its sincerity, and it is guilty if there is improper merit", but at this time, the commodity logo does not have the function of commodity propaganda, which is far from the function of trademarks later.

Northern Song Dynasty

Among all the cultural relics unearthed in China, "the memory of trademarks" can be traced back to the Northern Song Dynasty more than 1000 years ago. Unlike the current white rabbit toffee, the needle shop will attach an advertisement at the bottom, "Buy top-grade steel, make fine kung fu needles, don't miss the use of the house, customers will turn to vendors and don't let go."

Ming and Qing dynasties

During the Ming and Qing Dynasties, the concept of trademarks became more and more mature, and trademarks such as Tong Ren Tang and Liu Biju kept appearing in the public eye, and they are still widely known today. At that time, the influence of those enterprises was equivalent to that of Alibaba now. ......

During the Daoguang period, the Qing dynasty also concluded a trademark catalogue, stipulating that two words connected together are not allowed to be the same, nor are they allowed to be homophone, variant or homograph.

Late Qing dynasty

1840 After the Opium War broke out, western powers attempted to carve up China.

The Qing government was forced to formulate the Trial Trademark Registration Charter, and western countries began to suppress China's national industrial trademarks in order to dump goods in China. The Qing government tried to amend the articles of association, but the Qing government had no decision on many matters and failed to implement trademark registration.

In the 20 years of the late Qing Dynasty, there were 25,900 registered trademarks, almost all of which came from foreign trademark.

Beiyang period

19 1 1 When the Revolution of 1911 broke out, Dr. Sun Yat-sen set up an interim government, especially pointing out that trademark registration was under the jurisdiction of the Ministry of Industry.

In the second year, the Beiyang government was established and began to send trademark business personnel to study and inspect abroad, during which they continued to investigate, inspect and solicit opinions. 1923 in may, Beiyang government issued trademark supporting regulations, detailed rules for the implementation of trademark law, trademark petition regulations, and provisional articles of association of trademark office. Beiyang government set up a registration bureau, which is mainly responsible for trademark registration and management.

National government period

After the rapid collapse of Beiyang government, Nanjing government stepped onto the historical stage. In this major historical change, the trademark law has not been affected at all, only two minor changes have been made.

However, the trademark business is still struggling. The domestic environment and international situation have led to seven directors of the Trademark Office in five years, and there are only more than 40,000 registered trademarks, of which more than half are foreign trademarks.

The establishment of People's Republic of China (PRC).

People's Republic of China (PRC) was founded in 1949. In order to restore the national economy and treat the war wounds, 1950 promulgated the Provisional Regulations on Trademark Registration, which implemented the principle of unified registration and hierarchical management.

From 65438 to 0954, the economic system of "public-private partnership" was implemented, which greatly affected the enthusiasm of trademark registration.

From 65438 to 0956, the country began to implement the "planned economy", and the definition of trademark also changed fundamentally.

During the Cultural Revolution, China criticized the trademark system many times, completely denying the role of trademarks. After the Cultural Revolution, the State Council instructed to resume the registration system as soon as possible, which corrected the direction of trademark work.

1 979165438+1October1Restore the unified registration of national trademarks. By the end of 1980, * * had about 45,000 registered trademarks, including 38,000 domestic trademarks and 6,700 foreign trademarks.

After the reform and opening up

1 and 1993, the state amended the trademark law, which played a great disciplinary and deterrent role in cracking down on trademark counterfeiting crimes and maintaining social and economic order, especially in cybersquatting cases.

2.200 1 year, in the spirit of further modernization and internationalization, with the goal of "maintaining a level playing field with a sword, rectifying and creating a virtuous circle order", China's trademark law was significantly revised, with a total of 23 articles revised and 23 articles added.

3. The Third Revision of Trademark Law 20 13. The main contents of the revision are to adjust the trademark registration review system, standardize fair competition, correct some misunderstandings about the well-known trademark system, and increase the punishment for infringement of the exclusive right to use registered trademarks.

4.2065438+2009, the Trademark Law was revised again. This revision is mainly to implement the decision-making arrangements of the CPC Central Committee and the State Council, adapt to the situation of economic and social development, strengthen intellectual property protection, further optimize the business environment, solve outstanding problems in practice, more effectively curb malicious registration of trademarks, and increase the protection of trademark exclusive rights.