Born in 196 1 year, he is the general manager of Zhou Tang (Beijing) advertising company and is called "the old man". 20 years' experience in advertising industry and 65,438+02 years' experience in professional real estate integration and promotion, and he has served well-known national developers such as Everbright Group, China Merchants Property, Vanke Group, Gemdale, Zhuoyue Real Estate and Beijing Financial Street, as well as dozens of well-known domestic properties.

In the marketing communication system, Zhou Jun put forward the concept of "role marketing", which ultimately leads to buying behavior, and divided it into five types: buying influencers, buying decision makers, buying users, buying buyers and information controllers. These five purchasing roles can lead to different roles' information collection and even different roles' needs, so it is necessary to comprehensively control and sort the needs of the five roles in the marketing process. Only according to the characteristics of their own projects can the marketing team truly grasp the actual needs of different roles and carry out effective "role marketing".

Director of all-China Economic and Trade Association