News of famous enterprises | 20 19-06-20
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In our impression, Sprite's packaging has always been green, giving people a very refreshing, green and healthy feeling. Since 196 1 introduced Sprite, its iconic green bottle has been used for 58 years. However, it was recently reported that from 2065438+September 2009, Sprite with green packaging will be completely refreshed, and all the iconic green bottles will be replaced by transparent plastic bottles that are easier to recycle.
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It is understood that all Sprite bottles are currently 100% recyclable, but Coca-Cola decided to switch to transparent plastic bottles because it is difficult to mechanically recycle green bottles and turn them into transparent bottles. Of course, not only the plastic bottle version, but also the glass bottle will be changed to transparent next year. In addition, according to the beverage manufacturer, Sprite has not passed on the cost of the new bottle to the supermarket, so for consumers, the price of Sprite remains unchanged and the size of the bottle will not change.
Coca-Cola Company said that by the end of this year, all GLACéAUSmartwater bottles will be made of 100% recycled plastic. It added that by the beginning of 2020, the amount of recycled plastic used in all other plastic bottles will double. For this, netizens have different opinions:
Any giant brand advocates the concept of green environmental protection. Promoting the development of environmental protection will be supported and respected by people all over the world.
Not green packaging, but the concept is closer to green, like it!
Although the color of happy water has changed, the happiness it brings me will not change.
Support environmental protection, support Sprite.
Sprite is not as cool as it looks, and it has lost its soul.
As a brand of Coca-Cola with annual sales exceeding one billion dollars, Sprite has been seeking innovation and change in product innovation in recent two years. In terms of environmental protection, we also spare no effort. Such a brand is worthy of respect. But I don't know if this change will affect the sales of Sprite. After all, consumers have been used to it for 58 years, and then let the data speak.