Levi's is a famous jeans brand, founded by Levi Strauss, a Jewish businessman.
1853, Levi Strauss founded Levi Strauss &; Company. Company. 1873, he and another group, JACOB DAVIS, applied for a patent for the "stud bump" used in their button jeans, marking the birth of the first pair of jeans.
As the "originator" of jeans, Levi's symbolizes the wildness, fortitude and rebellion of Americans and the spirit of American pioneers. A century and a half later, it spread from the United States to the whole world and became a fashion acceptable to men, women and children all over the world.
Indigo denim twill, leather badge at the back of waist, curved back pocket of trousers, rivets and unique red flag are all the characteristics of Levi's.
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If we want to trace the origin and history of jeans, we can't help but mention a representative figure.
He is the father of American cowboy, the founder of Levi Strauss: Co., and the pioneer of American cowboy culture and history.
Levi Strauss was originally from Germany and made his fortune in San Francisco from 65438 to 0847. He made a living by selling canvases at that time. Later, he found that local miners badly needed a kind of tough pants, so he made a batch of pants from brown canvas used to build tents and sold them to local miners, which was very successful.
Levi Strauss soon established Levi Strauss & Co. mainly produces jeans, and the myth of Levi's began.
The success of Levi's Kingdom began with Levi's 50 1, and the birth of 50 1 was that Levi's and another group of jakob davies applied for a patent for their button jeans in 1873.
At that time, 50 1 was a very fit effect after shrinking, which was very popular with workers at that time. Therefore, some people think that Levi's jeans are the product of helping to build the American dream in his early years.
Jeans in the thirties all played the role of work clothes, but they tended to be casual, but they were mainly practical designs. In 1960s, Levi's Kingdom expanded its business in Europe, and then swept the whole continent, with its sales volume and fame soaring.
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