Linxian jujube kernel is small and thick, rich in vitamin C, and is known as the "king of vitamin C". Jujube planting here has a long history. According to county records, as early as the Western Zhou Dynasty, there were large jujube orchards along the Yellow River in Linxian County. After the Tang and Song Dynasties, jujube trees were called "hardcore crops" because of their drought tolerance, and were transplanted to the east bank of Qinshui, resulting in a large number of jujube forests in most areas of the county. Jujube industry has become a pillar industry in Linxian county, especially along the yellow jujube forest area, jujube production has increased significantly, becoming the main economic source of local farmers.

As early as the early 1990s, Linxian began to think hard about the production, sale and deep processing of red dates. 1992 the establishment of linxian jujube company opened the precedent of jujube deep processing in Luliang area. At that time, the brand of "Linxian Jujube Company", which was 5 kilometers away from Linxian County, was particularly conspicuous, especially the scene of buying and drying red dates after autumn, which was very gratifying. For quite some time, people in Linxian always bring jujube juice and dates to relatives and friends when they go out, and they always proudly add: This is made in Linxian! Linxian jujube company and its "Miaoxu" brand jujube juice caused a sensation. "Due to the limited deep processing capacity, low technology content and limited funds, the related products of Linxian Jujube Company did not play their own brands. After several twists and turns, I embarked on the road of cooperation with others, "a staff member of Linxian Economic and Trade Commission told reporters. Although there are some small enterprises in Linxian county who make a fuss about jujube processing, most of them are tinkering around the edges, limited to simple processing, and hardly talk about brands. The fatal weakness of Linxian jujube is that it has no ideas for the development of modern enterprises. From 65438 to 0999, Linxian Jujube Company cooperated with Shanxi Tianyuan Jujube Co., Ltd. and embarked on the road of optimizing the combination. Linxian Jujube Company has a unique jujube resource and a ready-made production and processing base, while Tianyuan Jujube Industry, as a local enterprise in Lvliang, has many modern enterprise management and ideas. In just a few years, Tianyuan series jujube products quickly occupied the whole province and even the national market, and were recognized by consumers, creating a well-known brand of jujube products.

After 10 years of hard exploration and three years of transformation, the certification application of Linxian organic jujube production base has made a fundamental breakthrough since last year. The 30,000 mu organic jujube production base has passed the strict inspection of more than 70 new national indicators and won the first jujube certification by China Certification Center. This means that China Jujube won the first ticket to the world.

Jujube in China accounts for 96% of the world output, and its domestic distribution is limited to Shanxi, Shaanxi, Henan, Hebei and Inner Mongolia. Linxian jujube can obtain the first organic food certification in China, which not only has its geographical advantages of no pollution and less pollution, but also benefits from the hard exploration of scientific and technological workers. Not using pesticides and fertilizers is the main condition of organic certification, but jujube tree diseases and insect pests are the biggest headache for jujube farmers, and the economic loss caused by pests is at least 30% every year.