According to the report of China, a securities company, the share price of Coca-Cola has recently reached a record high, which is a century-old brand. If you bought a share for $40 when Coca-Cola was released in 19 19, it's worth $20 million now. The recycling price of Coca-Cola has increased by an astonishing 50,000 times in the past 100 years.
Buffett started to build Coca-Cola with huge stocks at 1988. At this time, Coca-Cola has increased by 10000 times compared with the beginning of the sale, and Buffett is 58 years old. Buffett, who started selling Coca-Cola at the age of 6, also said with emotion: "It was not until 50 years later that I finally figured out that it was red bean syrup that really made money."
Many people think that it is not only a strong feeling, but also an exaggeration to really see the increase of Coca-Cola. After all, people who know the stock market have seen dozens or hundreds of times the increase, but the 5 billion times increase like Coca-Cola is really exaggerated. How should we treat the price increase of Coca-Cola at this stage?
What we want to make clear is that for an enterprise like Coca-Cola, it is indeed an enterprise with super competitive ability and well-known sales market. In fact, its examination results in the past 65,438+000 years just prove the advantages of its own operating model to the sales market. Why not take a closer look at Coca-Cola's truly powerful business model?
First, it really has strong commodity power and brand power. For Coca-Cola, this is undoubtedly the most famous listed company in the United States, because Coca-Cola's powerful products and well-known brands have had a great market impact on most customers. For example, during the epidemic in Shanghai, customers in Shanghai undoubtedly recognized Coca-Cola more. If we want to win a certain election, Coca-Cola has a certain market advantage over Pepsi.
Second, Coca-Cola can especially solve the inflation in the sales market. As far as Coca-Cola is concerned, we can see that the price of Coca-Cola has not kept rising for so many years, but every price increase has not endangered its market share. This key factor depends on that Coca-Cola is an enterprise with strong cost management ability, and its products have strong cost control ability. Therefore, in this case, Coca-Cola can achieve the lowest price and the fastest speed, gain market recognition, and the price increase will not endanger the business process of Coca-Cola.
Third, we should build a strong enough market advantage at a small cost. For Coca-Cola now, it seems that the expansion of business processes does not require too much energy from its own capital. We have seen the development trend of Coca Cola in China for so many years. In fact, most of the cases are its joint ventures in China, and it is not Coca-Cola itself that promotes its work development trend. We see that Coca-Cola's global development trend hardly needs much money. The advantages of this business model helped Coca-Cola achieve this goal.
Fourth, it fully shows that the top management has a trick instead of a trick. Compared with other famous enterprises, there are well-known big-name star professional managers, but people are not particularly familiar with the managers of Coca-Cola, which is also a major feature of Coca-Cola. This is that Coca-Cola is an enterprise with very little dependence on top management. Even if the top management changes greatly, it will not endanger the development trend of Coca-Cola's own business process. Everyone has to admit that Coca-Cola is a company worth learning, and it took 65,438+000 years to achieve a growth of 5 billion times, which is really beyond the reach of ordinary companies.