Market research refers to the use of scientific methods to collect, record and sort out information and materials related to marketing purposefully and systematically, analyze the market situation, understand the market situation and its development trend, and provide objective and correct information for market prediction and marketing decision.

There are many contents of market survey, including market environment survey, including policy environment, economic environment, social and cultural environment survey; Investigation on the basic situation of the market, mainly including market norms, overall demand, market trends, market distribution share of the same industry, etc. ; Conduct sales possibility survey, including the number and demand of existing and potential users.

The changing trend of market demand, the market share of competitors' products, the possibility and specific methods of expanding sales; You can also investigate consumers and consumer demand, enterprise products, product prices, social and natural factors affecting sales, sales channels, etc.

Summarized the following points:

1, which is beneficial to provide objective basis for enterprise decision-making and adjustment strategy.

Through market research, we can understand and analyze market information, avoid mistakes in making marketing strategies, or help marketing decision makers understand the gains and losses of current marketing strategies and marketing activities, so as to put forward corresponding suggestions. Only by truly understanding the market can we formulate marketing strategies and business development strategies.

2. It is beneficial for enterprises to find market opportunities and open up new markets.

By providing correct market information, we can understand the possible changing trend of the market and the potential purchasing motives and demands of consumers, which will help marketers identify the most profitable market opportunities and provide new opportunities for enterprise development.

3. It is conducive to accurate market positioning, better meeting customer needs and enhancing competitiveness.

Through market research, understand the development status and technical experience of related industries, and provide information for improving the business activities of enterprises.

4. It is beneficial for enterprises to establish and improve the marketing information system and improve their operating conditions.