Since then, as yohji yamamoto of Adidas, Adidas is responsible for the design of footwear, and yohji yamamoto is responsible for the design of Femme/Homme. On the basis of mutual trust and cooperation between yohji yamamoto and Adidas, a brand-new brand Y-3 was born in 2002, which absorbed the advantages of both sides.
As far as the cooperation between the two companies is concerned, the products provided by Adidas to yohji yamamoto are developing into a complete commodity structure. Y-3 will have a solid position because it is the Adidas sports style designed by yohji yamamoto.
In the management structure of the company, Adidas' Sports Style Division is operated and managed by Y-3 Group Company. In terms of design, yohji yamamoto is the design director of Adidas Sports Style Department, and Michelle Mi Harski is the artistic director of Adidas Group and the liaison between Adidas and yohji yamamoto Design Studio.
Adidas sports series designed by yohji yamamoto successfully entered the United States and held celebrations.
On September 13, 1200 people participated in the Y-32006 Spring/Summer Fashion Show held at the landmark of 55th Street in new york. The guests present seemed to be in the treasure house specially built by Y-3 this season. With the background music and thick smoke, the models appeared on the silver runway, with three lines representing Y-3. This kind of atmosphere makes people feel infinite charm flashing, illuminating the fashion capital of new york.
This season, under the influence of the most important dance trend in 2 1 century, yohji yamamoto and Micheal Michalsky, the brand design director of Adidas Headquarters, jointly launched a set of unique new Y-3 designs. From disco in new york to elegant Argentine tango, Y-3 reinterprets the clothing, shoes and accessories of 2 1 century with its unique ideas.
The most representative colors are black, white, blue and red. Men's wear is elegant and casual; It is the perfect combination of sports and fashion. Styles include sports jackets, long and short suits, tights and waistcoats, and Edwardian lace-up jackets with curved hems.
Women's clothing embodies the combination of sex appeal and gentleness. For example, open-back ultra-short dresses and tight leather pants that are comfortable and fit, as well as soft belt skirts with light materials and many shapes. In particular, this season's denim series, like the swimsuit department, has added design styles to both men's and women's clothes.
Graphic design is the highlight of Y-3 this season. Humorous use of money as an element, the pattern of campus clothing consists of a variety of currencies, which are used on single or whole jeans or sleeveless vests, as well as women's jackets and short skirts.
In terms of footwear, the design of women's high heels has entered another stage. Men's shoes still maintain the classic design style, but the workmanship is more exquisite than before. In terms of accessories, small pieces include whistles, pearl chains representing love and women's shawls; Large items include suitcases, beach bags, etc. There is also a football with swarovski crystals.
This season, Y-3 added sports style, jeans and luxury goods. Sportsstyle series is a kind of sportswear suitable for modern fashion lifestyle, and it also has perfect daily clothes. The classic combination of sports jeans, denim and knitting technology can be said to be the ultimate, completely made in Italy. SPORT LUXURY is an unexpected product inspired by sports, and it is a series that develops towards a more design sense.
Entering the seventh season, Y-3 keeps bringing forth new ideas. The perfect combination of modern product design and traditional technology fully satisfies modern consumers. Entering the American market has turned a new page for the Y-3 brand. Created a new development direction of fashion sportswear. It combines yohji yamamoto's design concept and Adidas' exquisite craftsmanship in sportswear, and it is an innovation of sportswear, which is becoming more and more perfect with the passage of time!