Beijing time 20 17 65438+ 10/3 news, the domestic emerging luxury brand group Super-in Fashion Group (Seventh Baby Consulting Service Co., Ltd.) has officially announced that it will complete the Pre-on 20 17 65438+ 10. Super-in's current round of financing was led by Xianfeng Changqing, and the blue cursor followed; More. Than.Capital (Cat's Eye Capital) served as the financial advisor for this financing.
Super-in Jane Luxury, a fashion group from Britain, is the first fashion group in China to systematically introduce European quality lifestyle. It selects famous brands such as European royalty, aristocrats and celebrities, introduces European and American diversified lifestyles and fashion concepts into China, and conveys simple and luxurious quality lifestyle concepts and simple luxury. As the Chinese representative of the European luxury brand joint venture company in China, Super-in Fashion Group is responsible for the brand development and channel development of the brand in China; In the early stage, through the e-commerce channel and APP platform, the main distribution has a long history and popularity in Europe, but there is no luxury brand that forms a sales system in China; Choose the European brand that China consumers like, reach JV cooperation with this brand, explore the domestic market, and gradually become the first luxury fashion group like LVMH Group in China.
Super-in Jane Luxury was established in London in June of 20 15, and has established strategic cooperation with 23 European luxury brands, including Monica Vinader, rupert sanderson, Cambridge Satchel, A Spinal of London and Oliver Sweeney. It is reported that the major luxury e-commerce brands in China, such as Temple Library, Treasures Network, Ofashion and self-operated businesses in JD.COM, are supported by Super-in. In 20 15, Super-in won the "China Fashion Industry Innovation Brand Award" awarded by CBCA (China Brand Communication Alliance) and the director-level honor awarded by China Brand Communication Alliance. 20 16 may, angel Investment was obtained for the construction of super in100000 RMB.
Cui Qi and her dream of super fashion empire
Cui Qi, the founder of Super-in luxury brand, worked in European investment and finance industry for 9 years after graduating from Cambridge University until 20 15. Cui Qi, who shuttled between London, new york and Paris, decided to do something more meaningful, bringing the quality lifestyle of Europe back to China, changing the previously solidified fashion concept through surpassing in, and creating a quality and beautiful life through consumption upgrading. The Bank of England, the first Chinese-American female economic analyst in 400 years, plans to build a fashion empire in China as LVMH Group, to seize the general trend of consumption upgrading in China, and to fill the gap in domestic intermediate consumption by introducing brands used by European aristocrats and royalty.
Cui Qi 18 years old came to study in London, England, and worked and lived in England for 13 years. She was the youngest reader of the Cambridge MBA in 2009, and received a double master's degree in economics and business administration from Cambridge University. Cui Qi, the only Asian woman who entered the front desk in Goldman Sachs' London office, came to the investment bank Goldman Sachs to merge and reorganize its retail and fashion luxury goods industries. Since then, Cui Qi has become the first China female economic analyst of the Bank of England. She once represented Britain in the negotiations on the reconstruction and reorganization of failed banks in the European Union. All her experiences have proved that she has an international perspective and is good at investing and managing money.
The establishment of Super-in Fashion Group originated from the market prospect that Cui Qi saw when she went shopping with friends in China. In China, it is either a fast-moving consumer product with unsatisfactory texture and design, or a luxury product with a price of 10,000 yuan. Buying a product with exquisite workmanship, good quality and affordable price has become a pain for consumers. There is a gap in the market. In a society where both material civilization and spiritual civilization have reached a relatively mature stage, Europeans are more concerned about the life they enjoy, rather than the announcement of a big logo or the luxury that can't give people a sense of intimacy. In this context, there are many choices with excellent quality, beautiful design and close price in the market, so Cui Qi, the founder of Chao In, wants to bring this life of upgrading consumption back to China. In her concept, luxury goods are external and are the division of groups and classes. "I feel sorry for incomparable luxury goods and cheap and uncreative fakes. I hope more people can live a more meaningful life within their capabilities. " She hopes to convey the quality of life and guide the intersection of spiritual pursuit and ideas.
Super-in team has a multilingual and cross-cultural background, and has a unique understanding of European and American fashion trends, China market and consumer psychology. Through strict screening, Super-in Jane Luxury Club has reached a very high level among many European brands according to its quality, and has been recognized by royalty, politicians and middle class in the market. It selects brands that are affordable but can bring consumption upgrades, and introduces them into China's fashion consumption market. At present, its brands include: Cambridge satchel, Monica Wiener, Cocorose London, Rose Rankin, London Aspinall, Amanda Wakeley, Ben Sherman, Original Penguin, Lyle &; Scott, Dentes, Feden, Linda Farrow, matthew williamson, Olba Brown, Philip Lin, rupert sanderson, Tateosian, Johnston of Elgin, Oliver sweeney, heidi klum sweeney, Pleasure State, heidi klum Close Friend, Eaton.
Super in Jane Eyre "spokesperson" Princess Kate
On various occasions, consumers can see that Princess Kate, a royal idol, often wears Amanda Wakeley's suit, Rupert Sanderson's shoes, Aspinall's bag in London and Monica Wiener's jewelry.
For European and even global brands, it is a great honor to become a British royal certified brand. To become a British royal certified brand, you need to go through a very strict certification qualification screening in the early stage, even after authorization, there is only a five-year period. During the authorization period, there is still a strict regulatory system, and about 30 brands are revoked every year because they do not meet the regulatory requirements. Therefore, brands with strict quality requirements are also the first choice for super in luxury goods.
Now, Super-in Jane has brought these royal certified brands with excellent quality to the consumer market in China. The brand products selected by Super in Jane Luxury cover all aspects of quality life. Cufflinks, shirts, dresses, jewelry, men's and women's shoes, leather goods, underwear, children's wear, etc. Super in Fashion Group intends to provide quality choices for everyone's life scenes in 360 degrees.
Jane's Super-in Fashion Group has brought you three British royal brands by combining quality, design, price and other factors. They are Lyle &; 1777, the top glove manufacturer Scott Dents, and 1797, the cashmere clothing brand Elgin Johnston, are just the epitome of Super-in's simple and luxurious brand choice. Super-in Fashion Group will bring you more quality products with consumption upgrade in the future. In addition, Super-in also cooperates with Cambridge satchel. Five high-end brands, namely London's Aspinal, Cocorose London, Oliver Sweeney and Tateosian, launched a limited number of joint models worldwide.
Cui Qi, founder of Super-in Fashion Group, said that this round of financing is mainly used to establish JV, market operation and JV model with European brands; In 20 17, we reached strategic cooperation channels with 45 brands and opened the brand's Tmall flagship store; The two brands reached JV cooperation, established the first physical store of Cambridge Satchel in China, and settled in Sanlitun. After that, it also plans to introduce royal brands from European countries such as France and Italy. 20 17 annual sales can be completed 1 100 million yuan; A new round of A financing will be launched in April of 20 17, with a planned financing of 80 million to 1 billion RMB.
Chen Xianfeng said: With the younger generation after 1985 gradually mastering the economic power, their consumption power and willingness are obviously upgrading: in the next decade, the number of middle class in China will increase greatly; In 2022, the middle class will account for 54% of urban families in China. Different from the relatively conservative consumption willingness of the older generation, the younger generation will increase, and the era of credit consumption and high-quality brand consumption will rise. We pay more attention to Super-in's attitude towards quality life and the control of wind direction, which is a trend in the field of consumption upgrading and has enough space.
Wu Jinlong, more partners. Than.Capital (Cat's Eye Capital) believes that the brand operated by Super-in Fashion Group is favored by royalty and global celebrities, and its top quality and style are royal brands with royal franchise honor; Including dent glove brand, Elgin cashmere brand Johnston, Lyle &; Scott casual wear brand; As a female investor, I think these brands meet the cultural demands and imagination of young middle-class women in China. Emerging consumer groups have improved their awareness of high-quality goods, which is characterized by globalization, personalization and branding. Compared with high-end luxury goods with the property of "showing off wealth", Super-in simple luxury goods are more inclined to the emotional identification of brand history, culture and values, as well as the understanding of product quality and design itself.
More. Than.Capital (Cat's Eye Capital) was established in 2065438+September 2006. The background of the founding team covers all participants in capital operation such as executives of listed companies, investment institutions, brokers, banks and law firms. Headquartered in Wuhan, with offices in Beijing, Shanghai and other four places, it is positioned as a professional and branded FA organization. With the team's previous work experience, Cat's Eye Capital has deep business cooperation and resources with mainstream investment institutions in Beijing, Shanghai and other places, and has established exclusive cooperation and business synergy with institutions such as Ethernet Capital in the region.
APP products: simple and luxurious super in
Company: Seventh Baby Consulting Service (Beijing) Co., Ltd.
Website: www.super-in.com