Prado originated from Toyota's world-renowned LANDCRUISER car series. 1996, Toyota was officially named LANDCRUISERFJ90 Prado, which is the first generation Prado in the true sense.

Prado's power performance is good, and its emissions reach the Euro III standard. Advanced engine provides powerful output power and torque, with a very strong frame and enhanced suspension system.

Extended data

In 2003, Toyota Prado entered the China market with an overbearing name. At first, the popularity was not high, and the sales volume was average. For publicity, Toyota Group came up with a marketing method and went to Beijing Lugouqiao to shoot advertisements. When the advertisement came out, it aroused the anger of the Chinese people.

Because this advertisement is too "outrageous", an overbearing car is driving on the road, and two stone lions bow to the overbearing car respectively, and there is a text saying: "overbearing, you should respect it." However, patriotic people simply can't understand such business behavior. Looking back at the historical events of 1987, their anger is even greater. At this time, the overbearing car became famous.

The coverage of such advertising effects is too wide. In order to dilute the influence of "overbearing door" on Toyota, Toyota caters to the consumer psychology of "worshipping foreign things and obsessing foreign things" and adopts the foreign name of "Prado", and its sales volume is increasing day by day.

After seeing the success of the overbearing advertising model, Toyota once again came to Hoh Xil, Qinghai to shoot off-road vehicle advertisements. The picture is as follows: a land cruiser is dragging a domestic truck and military vehicle on the muddy ground, and the slogan is "It is unthinkable without a land cruiser".

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