Martell was founded in 17 15 by a young man "Jean Martell" from Jersey, and passed down from generation to generation. Today, "Martell" has become a valuable wine, which is world-renowned. However, because the production area is only a small island, the output is very small, and the demand is in short supply, and the price naturally rises. In Martell's global market, China ranks third in sales volume, while Britain and the United States rank first and second, among which China has the greatest potential. Martell is the oldest large-scale cognac brewery. Jane. JeanMartell left his former home, Jersey, in 17 15 and settled in Konnek. Martell was born in 1694, ranking second among eight children. His father is a navigator and businessman. Martell worked for a businessman in the neighboring island of Guernsey for seven years, and then he decided to go to Cognac to seek a breakthrough, because he knew that Cognac had potential for development. Edit this history. Martell's original goods were shipped to Jersey and Guernsey, which was the traditional trade route with Britain. Then opened up the trade to Rotterdam, Hanseatic Port of Hamburg and White Beva. By 172 1, he had exported 53,000 gallons of cognac. Seven years later, he bought land and buildings in cognac, which is still the company's industry. With passion and motivation, let? Martell participated in the local market in a planned way and contacted the vineyard owner. People often see him personally directing barrels into the wines of Dongnei-Charente. He often goes to Orleans and Somir on the outskirts of Konnek to meet customers and agents. 1726, Martell married a young lady of a cognac merchant, but they divorced soon. Later, I married another daughter of the Charente family. 1753 died, leaving a well-known company with a thriving business, headed by his wife and two sons. With the development of business, Martell made the first shipment to North America on 1784. Other milestones include 1797 first export bottling, 1803 first trip to Russia, 18 19 Theodore? When TheodoreMartell wrote to his brother from London to order 15 barrels, he first used extra labels. The first shipment to London VSOP (he used this label for the first time) was at 183 1. Martell 185 1 started exporting to Australia, 186 1 started exporting to China, and 1868 started exporting to Japan. 1880, Ganyi's vineyard was attacked by aphids, and his business was greatly frustrated, and 80% of the grapes died. After years of hard work, people have found a way to graft European vines into American roots and then plant them, thus solving this dilemma. Export is the only way to get back to your old job. The famous Martell brand CordonBleu was founded in 19 12. Martell was selected at the armistice signing ceremony in June19165438+1October1. /kloc-0 went public in 1975, and/kloc-0 was acquired by Canadian beverage giant Seagram in 1988. Then there are new varieties: Napoleon SpecialReserve (1990), GobeletRoyal (luminous cup) after 1 year, and L'Or (gold medal) of 1992, which are packed in short glass bottles and have distinguished 24K gold medals. Noblige was introduced in 1994, and Creation was introduced in 1 year, which is a variety to commemorate the company's 280th anniversary. At present, the family still controls the main operation of the company. Patrick of the eighth generation? PatrickMartell is the general manager. Today, Martell has 700 hectares of vineyards, of which 227.3 hectares are in Gallienne territory, which was bought by 1954 in Borderie, but it can only supply Martell's annual grape demand of 3%. It has signed contracts with 2,300 vineyard owners, many of whom have worked with the company for more than five generations. Only buy the Tibetan wine in the first four districts, excluding Bangbeihua and Beihua Palace. 98% of the grapes are Wuyi Brown, and only a few are Colombaud and Fulblanche. It is said that Martell Winery in Jia Lian is the largest and most advanced in this field. It can distill 53,000 gallons of wine every day, providing 30% of the company's own needs. There are 13 independent wineries working exclusively for Martell, supplying 47% of the annual output, and the rest are acquired by local wineries in this area. It uses deslagging distillation instead of preheating process. Under the control of Martell, it distills in its own 24 distillation tanks and 140 distillation tanks. In the second distillation, Martell removed the wine as high as 68 degrees, not others' 60 degrees. This ensures that its wine is extremely strong (no sweetness). New wine is brewed in saturated state, and when it needs to be reduced, a mixture of cognac and distilled water is added. It uses fine-grained torrance oak barrels, while Billy Muzan oak barrels have less evaporation and can be stored for a longer time. Martell has its own barrel factory, and the boards were put on hold for three years before being used to make 90 gallon barrels. Add wood soaking agent to improve lignin (aroma) and tannin (color). Limousin oak is mainly used to repair old barrels. Because this kind of wood is rich in tannic acid, it can rejuvenate the old barrels.