A lawyer who sells bean jelly to start a business
Two years ago, I was a lawyer by profession. In the eyes of others, this job is stable and decent, and only I know the boring behind it.
At a family gathering, I was shocked to learn that my uncle, who only sells jelly for two hours every day, has earned more than 654.38 million yuan in recent years. The free life with money and leisure makes me see new hope when I am overwhelmed by work. Doing business at work depends on human feelings. Of course, I want to be an upgraded uncle of primary school culture when I go to sea.
The first level of starting a business: customers suddenly disappear
After several months of preparation, 65438+February 2009 10, my? Grandpa's ancestral jelly? The store finally opened in Ciqikou Street 15. Earned more than 200 yuan on the first day of opening.
But I never thought that a good start was the first and only bite I tasted when I started my business. I'm so happy too early.
A few days after the opening, bowls of bean jelly mixed with seasoning became the decorations on the chopping board. It was a cold winter, and it was normal that bean jelly could not attract customers. But on sunny days, no one cares. A few people leaned in strangely, and before I greeted them, they turned their heads and took a look and left. People buy Haagen-Dazs in winter. Why is nobody interested in bean jelly?
I thought, is it because the price of bean jelly is too high? Asking around, the prices of snacks around are similar; Is the shop located in a remote place? The 2.5-square-meter storefront is really inconspicuous, but it is also the only way from the ancient town to Jialing River Leisure Plaza. Is bean jelly bad? All the customers who have eaten praise the taste? Bashi? Ah. It's not the bean jelly or the location, so how can we attract customers to buy the first bowl of bean jelly?
The second obstacle to starting a business: deadly free tasting
I decided to turn passive waiting into active attack. What are the common supermarkets? Free tasting? Into what I had high hopes for? Lifesaving straw? .
When I was carrying bean jelly, I invited customers passing by to taste it for free and gave away a pack of paper towels. Unexpectedly, nobody appreciated it. People walking around are afraid of me? Stick it up? A salesman who can't get rid of it; Those who tried refused to pay. Business is not improving at all, and from time to time? Playing whiteboard? .
Looking at the pots of jelly that can't be sold, my heart is cold. What's the problem?
It is not the way to think behind closed doors, so I decided to take a walk in the street. After several days of observation, I summed up several reasons for the bleak business: First, I can't catch the hearts of tourists and can't keep their money. There is only one handmade jelly in Ciqikou, but competition is everywhere. Only with tricks and eye-catching, can we stand out. Two? The smell of wine is also afraid of the deep alley? Before, I despised the way my peers shouted with loudspeakers, which was very vulgar. Facts have proved that only when you are shouting will you have popularity, and popularity will have word of mouth. Low-key and steady waiting for customers to take the initiative to come to the door, roadside shops can't afford to play; Third, there is no one-size-fits-all business. Tourists come to Ciqikou to relax themselves. When they meet something delicious and interesting, they immediately pay for it. We are selling opportunities for consumption. Free tasting will only satisfy the appetite and curiosity of tourists in advance. Who will pay for the desire to be satisfied?
The next day, I immediately canceled free goods Jian and bought a horn to shout like my peers. Honestly, counselor. Singing in the street? This makes me very embarrassed. But the face is strong but realistic. Not only did I turn the volume of my horn to the maximum, but I also stood on the stool and shouted at the customers. More tourists buy jelly in exchange for hoarseness and swollen throat than usual, and the once empty shop has finally gained popularity.
It didn't take long for you to use personality to dig gold. A customer told me that Chili sauce is not authentic enough, spicy but not fragrant. As we all know, people in Chongqing are addicted to spicy food. When they have solved the problem of pepper, they have caught consumers, so I don't have to advertise. Does it taste good？ Our customers will also line up to grab bean jelly!
I quickly bought back all the pepper varieties on the market for experiments and asked the chef in the hot pot restaurant how to extract the flavor of pepper. I heard that a relative of my wife's family is very good at making Chili, so I brought vegetable oil and Chili myself to learn.
After dumping dozens of pounds of discarded peppers, my secret peppers have been well received by customers, and everyone who has eaten them is very happy! Word of mouth, the popularity of bean jelly shop finally got up.
Strike while the iron is hot. I also played a new trick for people who have never eaten bean jelly-live performance. According to tourists' eating habits, I concocted more than a dozen flavors of personalized jelly. In order to attract the attention of tourists, I shouted to play? Mind? :? Grandpa's ancestral jelly, made on the spot, seasoned on the spot; Sell all flavors, not delicious, and don't pay; High price, anti-refund? Do you hear me? Not delicious, no money; High price, anti-refund? In front of tourists, I hold four bowls of bean jelly in my left hand and a spoon in my right hand, seasoning on the spot. Four kinds of bean jelly with different tastes are delicious and smooth and quick. The curiosity of tourists was instantly activated, and they reported their own tastes in succession, hoping to see how I could make different bean jelly wholeheartedly. Through on-site seasoning, the store is surrounded by tourists every day with three floors inside and three floors outside. ? Only with characteristics can there be a way out? This seemingly simple truth took me so long to finally understand.
With the two selling points of pepper and live performance, the jelly that was once sold in the dark is now sold out at two or three in the afternoon, and the sales volume is increasing every day. Taking advantage of this limelight, I opened three stores in Ciqikou in July and August of 20 10; Many direct stores and partnership stores have also been opened in Chengdu, Sichuan, Yangjiaping, Beibei and other places in Chongqing. Usually bean jelly semi-finished products are sent to nearby farmers' markets and restaurants.
In less than half a year, I earned a net profit of 300,000 by handmade jelly.
The third level of entrepreneurship: demolition from heaven
Just when I proudly started to expand production, an official document pushed me into the ice hole.
The planning and renovation project has suddenly started in the city, and the street front of the main city will be completely renovated soon. And my small home 10, which is a partnership with others, happens to be among the demolition and transformation. Too late to move, too late to find a facade, I watched myself being? Fight? Back to the original shape, there are only two direct stores in Ciqikou. In the past, the sales of bean jelly from one to two hundred kilograms a day dropped sharply to dozens of kilograms. The energetic family was silent.
During that time, I tried hard in front of people and pretended that nothing had happened; Staring at the ceiling in the middle of the night, biting my teeth and crying. I finally had a little hope, and in the blink of an eye, God took it back. Who can feel better?
In despair, I gradually calmed down. The market is changing. Doing business is gambling. If you win the human factor, what should you guard against? Natural disasters? Some things can't be done by hard work. If business wants to run smoothly, it must stand higher and see farther than others.
Xiaoliangfen's big dream is that the business of two shops in Ciqikou has not been affected by demolition, and the sales volume has exceeded 50,000 yuan for three consecutive months. Looking at the breakthrough sales, I began to reflect, is the business model of street shops really safe? How long can business be booming? What if the porcelain mouth is to be removed one day?
During this period, my story of getting rich by bean jelly made it to the local media and CCTV news. Many foreign tourists went to Ciqikou to buy my jelly. Mobile phones receive dozens of strangers' joining consultation calls every day; Others come to me with money to study; A Zhejiang boss also warmly invited me to cooperate with him to produce bean jelly.