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20 16 popular IP inventory, and see what they have.
This year, the movie box office broke through the10 billion mark in only 94 days, and the online drama hit 400 million in a single day, and the ratings hit record highs. This prosperity is not unrelated to popular IP, and the "gold-sucking effect" brought by popular IP attracts attention. Recently, an online survey shows that 64.2% of the respondents like watching movies and TV works adapted from popular IP, but 47.2% of the respondents express aesthetic fatigue, and 56. 1% of the respondents think that IP creates bubbles by gimmicks.

Radish and cabbage have their own tastes. Who is the "king of IP" of 20 15? Now electronic technology will comment on the popular IP TOP 10 on 20 15.

10. Hua Xu's city of despair

IP related: novels and TV series.

The play is adapted from Tang Qigong's novel Hua Xu Yin. As a masterpiece of national style, the IP has won a vote for fans who love national style. Over the years, stage plays adapted from it can be seen on the stage of ChinaJoy cosplay. As a costume fantasy drama that landed on the screen in summer, the plot of the TV series has been greatly adapted.

Popularity ★★★★★☆.

Score ★★★★

Tucao index ★★★★★ ☆.

To what extent is "The City of Desperate Feelings" cited by Hua Xu rotten? Some netizens spit, proving that Treasure Notes is not a thing at all! As another drama that the original party can't spit out, this drama "The City of Desperate Feelings Cited by Hua Xu" and "Hua Qian Gu" are both from Ciwen film and television, and the eccentric painting style makes people unable to look straight. There is only one comment: the three views are destroyed, yin and yang are disordered, heaven and earth collapse, and ghosts and gods are upside down. Aside from the original work, the acting and feeling are still worth seeing.

9. Hua

IP related: novels, TV series, mobile games, page tours, comics.

Since its first broadcast on Jinjiang Literature Network, the original "Flower" has received hundreds of millions of hits and nearly 50,000 long book reviews, which shows the expectations of drama fans. After the series was broadcast, the ratings soared, and mobile games, page games and comics authorized by the same name also appeared together, with huge traffic.

Popularity ★★★★★★★

Audience rating ★★★★★★★★★

Tucao index ★★★★★ ☆.

The five-hair special effects, the low degree of restoration of the arm characters, the shocking plot, the exaggerated acting full of small fresh meat, and the incredible plot turning point were all seen by the kind audience while spitting and crying. The audience who shook M got rid of the habit and watched it with relish on TV and computer. In addition to enduring the repetition of the first 20 minutes of each episode, inexplicable new characters, nonsense reversals, magical plots and characters are still unable to extricate themselves.

8. "Ming ruo Xiao Xi"

IP related: novels and TV series.

The original novel Ming ruo Xiao Xi was published in 2006, and it has been nine years since it was adapted into a TV series and broadcast on Mango TV this year. This is enough to attract fans for an IP, but the popularity of IP is far less than when the novel was published. However, Mango Taiwan+"IP adaptation" has ensured that enough fans will pay for it.

Popularity ★★★★★

Audience rating ★★★★★★★

Tucao index ★★★★★ ☆.

"Ming ruo Xiao Xi" produced by Mango Taiwan is an IP adaptation, but different from other IP adaptations, it is also an idol drama in Taiwan Province Province. To tell the truth, no matter the production level, script, lines and costumes, all aspects are still at the level of Taiwan Province idol drama ten years ago, but they can't hold up the hype of Yan value +IP, and they have successfully harvested most of the ratings in the first half of this year. Coupled with the strength of Mango Taiwan, there are ways to make this IP achieve all-media development and maximize benefits.

7. Pretender

IP related: novels and TV series.

The Pretender, formerly known as Shanghai Spy War, is a spy war drama with War of Resistance against Japanese Aggression as the background and involving Japan, China and * * *. When the adaptation was announced, people thought it was another Lei Ju. The whole drama uses the original crew of Nirvana in Fire, and the basic feelings are not diminished. The last time I did this, it was Wong Kar-wai's "Ashes of Time", and the original crew was shot by Liu Zhenwei. The Pretender is undoubtedly a wonderful spy war idol drama with exquisite dialogue, rigorous plot and clear logic.

Popularity ★★★★★

Audience rating ★★★★★☆.

Tucao index ★★★★☆.

When it comes to anti-Japanese dramas and spy films, the first reaction is to tear devils like Lei Ju and masturbate with a pistol. On the lineup, it is not as good as two tables of mahjong for the film emperor who has no war in Peiping; On the momentum, it is not as magnificent as the right path in the world; On the historical basis, it can't compare with Liang Jian's exquisiteness and preciseness, but even so, the Pretender received constant praise after it was broadcast. Why? Because Ming Lou Acheng imitates Xu Wenqiang and Li Ding, it is bound to make a pair of new CP in the history of TV series, and the sweetness of Su Su makes this TV series under the banner of drama deviate from the right track but unexpectedly gain a large number of female fans. The most noteworthy thing is that although it is also a follow-up IP screenwriter, the production level far exceeds the average level of domestic dramas at this stage, especially some anti-Japanese spy war dramas.

6. Here he comes, please close your eyes.

IP related: novels and TV series.

"Love me, if you dare" is the English translation of "He is coming, please close your eyes". From the translation, we can see that this movie, which is called mystery, is essentially an original novel of a romantic drama serialized in Jinjiang Literature City, and has successfully led the trend of "reasoning and romance" in the online world with its unique style of loving. 65438+2004 was put on the screen in 65438+2005. I have to say that this IP operation speed is very fast and impressive. In addition, the popularity of "Pretender" and "Nirvana in Fire" has not retreated, and the method of hitchhiking marketing IP has made it popular in by going up one flight of stairs.

Popularity ★★★★★☆.

Audience rating ★★★★★★★

Tucao index ★★★★

This drama is mainly attracted by the east wind of "Pretender" and "Nirvana in Fire", but if it is because of those two dramas, it is estimated that it will be swollen by the painting style of this drama. This drama, also known as the mainland version of love story, is a traditional dog blood story of "overbearing president falling in love with me".

From "The Battle of Changsha" to "The Pretender" to "Please Close Your Eyes When He Comes", the golden body of Shandong Film and Television Production Group seems to be broken in the process of seeking transformation, and the FBI logo and exaggerated blood spatter shooting scenes are no longer possible in China ... It is a miracle that such a setting can pass the trial. The synchronous update of network satellite TV should learn from nirvana in fire, which greatly shares the cost and risk of film purchase, largely avoids the long road of copyright promotion and satellite TV scheduling, ensures the timely update of films and keeps the IP fever. Whether Shan Ying can lead domestic dramas out of the impetuous atmosphere of buying IP money with the wind is still worth looking forward to.

5. Tomb-robbing Notes

IP related: novels, online dramas, movies, mobile games, page games, comics, stage plays.

Notes on Tomb Robbery is a novel about tomb robbery written by Nanpai's three uncles, which has been enthusiastically sought after by millions of fans, and Nanpai's three uncles have become famous all over the world. The plot of the novel "Notes on Grave Robbery" is bizarre, and Machamp's chaotic spirit has done his best to change strangely, and the grand characters in the scene are deeply portrayed. Since the announcement that it will be adapted into an online drama, the expectations of book fans have only increased.

Popularity ★★★★★★★

Audience rating ★★★★★★★★★

Tucao index ★★★★★★★

"Tomb Notes" is known as a super online drama. After keeping the fans' appetite alive, Notes on Grave Robbery was broadcast on June 12. After the launch of iQiyi, the ratings and hits soared, with 24 million hits in two minutes and over 100 million hits in less than 22 hours. However, there are great differences between the adapted novel and the original. Let's not say that "tomb robbery" has become "treasure protection". Let's give the hair in front of my little brother to the country first. The five-hair special effect is not the most worth spitting. Sponsors always steal the camera and have inexplicable feelings. Almost everyone who pays attention to it is spitting, pouring a big pot of cold water on this super IP. I have to admit that this is a drama that "even the original powder can't be spoiled."

4. How to get to Shengxiao Mo?

IP related: novels, TV series, movies, radio dramas.

Why Shengxiao Mo is adapted from a love novel published in 2003. It was first broadcast on Jiangsu Satellite TV and Oriental TV on 20 15 10, and then anhui tv and video websites were updated synchronously, and it was put on MBC, one of the three major TV stations in South Korea, creating a precedent for satellite TV and network platforms to broadcast synchronously.

Popularity ★★★★★★★

Audience rating ★★★★★☆.

Tucao index ★★★★

Just watch the love idol drama. If you really use this drama to guide love, or follow the sadness of spring, you will lose. Although campus love is beautiful, it evokes good memories of college love, but the story after seven years can only be said to be a girl's fantasy. In the first half of the year, most discussions about IP focused on how to Shengxiao Mo. As the first IP adaptation of 20 15, it's done well.

The ghost blew out the lamp.

IP related: novels, TV series, movies, games, stage plays.

The original novel "Ghost Blowing the Lamp" received great attention as soon as it was published in 2006. In 2007, the adaptation copyright was finalized, which was the first IP to be adapted in this list. I have to say, the ghost blowing lights has influenced the creation of a generation of net writers, and the tomb-robbing notes were originally fan fiction who blew lights. However, it was not until this year that the adaptation of Ghost Blowing Lights landed on the screen. Eight years of IP precipitation and backward operation have made people's popularity come from behind, which makes people feel embarrassed.

Popularity ★★★★★

Score ★★★★

Tucao index ★★★★★ ☆.

Muye Zhang, the original author of Ghost Blowing Lights, once said heroically that no one can surpass Ghost Blowing Lights in the subject of grave robbery. As far as the novel is concerned, Tomb Raider Notes does not have a complete logical chain like a ghost blowing a lamp. In terms of adaptation, Ghost Blowing Lights is much worse than Tomb Raider Notes. Not to mention "The Ghost Blows the Lights", only one film was released this year. In order to avoid suspicion, the word "ghost blowing lamp" was erased. The setting of the People's Liberation Army 180 from robbing tombs to fighting mobs is even more unacceptable than "protecting treasures". The so-called five-hair special effects with huge investment interspersed with inexplicable plots have nothing to do with the original work anyway. It is not surprising to spend money on IP by adapting IP names. This is a magical action visual blockbuster in a red coat.

2. The Legend of Mi Yue

IP related: novels, TV series, movies.

The original "The Legend of Mi Yue" describes the legendary life of Zanbazi in a girl's style. The Legend of Mi Yue claims to have invested more than 200 million yuan, but even so, the sale of the broadcasting rights made it recover its cost, not to mention the subsequent IP realization means.

Not surprisingly, satellite TV ratings and network broadcasts have performed well. On the first day of broadcast, the ratings of The Legend of Mi Yue reached 1.726 and 1.56 on Beijing Satellite TV and Oriental TV respectively, and the total number of videos played on the network broadcast platforms LeTV and Tencent exceeded 300 million times, and this number is still rising.

Popularity ★★★★★

Audience rating ★★★★★★★★★

Tucao index ★★★★★ ☆.

The Legend of Mi Yue, which wants to compete with the concubines in the palace, has been widely publicized on the Internet for half a year, which has aroused the appetite of the audience. Once it is broadcast, although it is not too bad to look directly at it, the higher the expectation, the greater the disappointment. Cheap decorations, rough furniture, studio-style clothes, and obvious lines that don't match the set ... make this TV series, which claims to restore and respect historical facts, criticized by all parties, not to mention the previous lawsuit with the original author, which is boring. Objectively speaking, a group of innocent girls and aunts with girlish hearts have contributed very high ratings to this drama, but no matter how high the acting skills of Niangniang are and how bizarre and tortuous the plot is, it is impossible to restore the reputation of this drama.

1. Nirvana in fire

IP related: novels, TV series, mobile games.

Nirvana in Fire, based on Haiyan's online novel of the same name, tells a series of struggle stories of Mei, a unicorn genius, in order to rehabilitate many years' unjust cases, support a new monarch, cover the world with talent, clear the fog with illness, and learn a lot of adultery. The drama landed in Beijing and Oriental TV on September 19, 2065438, and was broadcast simultaneously on online platforms such as iQiyi. As the representative of current video websites, Nirvana in Fire staged a wonderful "revenge".

Popularity ★★★★★★★

Audience rating ★★★★★★★★★

Tucao index ★☆.

To what extent "Nirvana in Fire" is on fire, the TV series has been broadcast for several months and is still being hotly debated. All walks of life should say something with its title. The positioning of "phenomenal level" shows its popularity. Conscience production, exquisite details, excellent production team, highly restored plot ... almost all flattery will be put on this play. What's more commendable is that as an overhead historical drama, it can make the past serve the present. I have to say that it is a very bold and novel approach, and this alone is enough to impress the audience. The Nirvana Gold Absorption Index in Fire can't catch up with other dramas, let alone how much the broadcasting rights have been sold. The surrounding development and Mei's same paragraph sell well, and the second sequel is also on the agenda. A successful example of IP rewriting, this year's well-deserved "IP" king.

If the cultural industry is compared to a big tree, IP is the root. With roots, leaves such as movies, TV shows and games can grow on them. IP development is a double-edged sword for TV series. The TV series with IP has a fixed fan base, so the risk of adaptation will be reduced, but how to make good use of this IP and how to make good use of this fan base is another matter. 20 15, as a blowout year for IP writers, has brought us a lot of thoughts, and we expect more excellent IP dramas to appear on 20 16.