From the reporter's follow-up observation, there are three paths for public offering to prepare for a "good start" in 2023: one is to lay out new energy, medicine, semiconductors and other theme products that meet the warming track market; The second is to cooperate with each other by preparing the annual strategy meeting in advance; Third, from the perspective of annual strategy, public offering will also focus on new energy and semiconductors in 2023.

Public fundraisers pointed out that the market picked up at the end of the year, and it was also to "exchange time for space" to make the new fund have enough opening period. At present, the market as a whole may have a high valuation cost performance. It is expected that the related factors affecting A shares will gradually weaken next year, and there will be some growth opportunities in the first quarter.

The main product of "Good Start" has been confirmed.

"Getting off to a good start" is not a new word in the financial field. It means that on the basis of full preparation before the beginning of the year, wealth management products can achieve staged brilliant results after the beginning of the year, making a "good start" for the annual business. The so-called "good start, red all the year round". This term originated from the insurance industry, and gradually extended to the public offering of funds under the catalysis of the structured market in recent years.

Unlike the previous year, which started after 65438+February, the time for public offering to prepare for the New Year's "good start" at the end of 2022 was advanced to 165438+ 10. A person from a public offering market in East China said that the company has recently decided on the flagship product of "getting off to a good start" in 2023, and is prepared to take a stock fund as the lead and send the best fund manager in the company's history. A small and medium-sized public offering insider said that this product with a "good start" is a theme equity product and will be selected from the currently approved products. Compared with 2022, the company's investment expectation for 2023 is relatively optimistic.

Another public brand person told reporters that the market has picked up at the end of the year, and "preparing for a good start in advance" is also to "exchange time for space" so that the new fund can have enough opening period. This person bluntly said that in the past two or three years, when the market was good, it was generally after 65,438+February, and the words "Happy New Year" were printed. At that time, an "explosion" could raise10 billion in a day or two. This kind of scene is hard to see this year, so we can only leave enough time. If we are lucky, we should be able to raise some money under good track conditions.

Corresponding to the above situation, the funds that prepare for the "good start" in advance are indeed mostly track products. Statistics show that as of June 165438+ 10/6, 75 new funds have been put on sale since June 165438+ 10, including Guangfa New Energy Selection, Yao Zhipeng and Li Tao, which Zheng Chengran intends to manage. From165438+1October 17, there are more than 40 funds on the issuance schedule, among which 39 funds are on sale in165438+1October, including Harvest's low-carbon selection, win-win emerging consumer intelligence selection and win-win consumption.

Hold the annual strategy meeting in advance

It should be pointed out that the "good start" planning is not only a part of product distribution, but also a division of labor among channels, brands, investment and research. Especially when the market is in a downturn, it is particularly important for the back-end new year investment and research forecast to cooperate with the front-end product release.

The reporter learned that the annual strategy meeting of this year's public offering has also been advanced, which corresponds to the early layout of "opening the door" products. On June165438+1October 1 1, Zhongrong Fund held the "Investment Strategy Meeting in 2023", which was probably the first time in Public Offering of Fund. The reporter observed that the strategy will be based on the theme of "revitalizing'1'and leading intelligence", with several sub-forums, such as macroeconomics, rights and interests, fixed income, FOF, etc., and will also be held in the form of Yunfeng Club, integrating XR mixed reality technology and AI host, which has a strong sense of science and technology in both form and theme.

In addition, a person from a large and medium-sized public offering market in Shenzhen told the reporter, "We are already preparing for the New Year investment strategy meeting. It seems that the annual strategy of fund companies will be advanced this year. In previous years, it was launched at the end of 65438+February. "

In addition, a public offering in Beijing recently launched an "annual planning" activity. From 165438+ 10/4, there will be a special live broadcast every working day, and a fund manager will output his views on the future development around an industry topic. It is worth mentioning that the focus of the "annual strategy" is not limited to 2023, but extended to ten years. "The next decade will be a decade of innovation and a decade of high quality. On the new journey, the steady growth of national wealth, the gradual outbreak of financial needs, the accelerated empowerment of scientific and technological innovation, and the continuous improvement of policies and systems will better promote the high-quality development of Public Offering of Fund. "

The market has a high valuation cost performance.

The "good start" preparation for public offering in 2023 is not only reflected in the product layout and strategy meeting, but also in their latest investment and research forecast. But no matter which direction, frontier directions such as "technology" and "energy" are layout keywords.

For example, Ke Haidong, director of equity investment of Zhongrong Fund, pointed out at the annual strategy meeting that the current market as a whole may have a high valuation and cost performance, and we can pay attention to four main investment lines: energy, domestic substitution, steady growth and post-epidemic repair. And give their own views on industry configuration and investment ideas. Taking the main line of energy as an example, he believes that traditional energy focuses on coal companies with increasing logic or varieties with greater price elasticity, while new energy industries focus on segments with technological progress, accelerated penetration and attractive valuation; In terms of domestic substitution, we pay attention to the downstream prosperity, localization rate and the subdivision direction of breakthrough nodes in this field, such as semiconductor upstream, life science upstream, manufacturing industry, military industry and so on.

Jin Chuang He Xin Fund told reporters that in 2022, A shares were greatly adjusted by the global liquidity crunch and epidemic situation. It is expected that the influence of these two factors will gradually weaken next year, and A shares will have structural opportunities next year. It is expected that there will be some growth opportunities in the first quarter, with the focus on the distribution of equity products in line with socio-economic trends, technological development trends and national planning trends.

As for semiconductors, Bo Guan Hui, the fund manager of Yin Hua, analyzed that it has become a more urgent task for the semiconductor industry to realize the autonomous control of the industrial chain, and the localization process of the semiconductor industry which is supported by the key has been accelerated. The industry is divided into mature technology and advanced technology, and there are two main lines of development:

1. Mature technology+industrial ecology: Among mature technologies, some materials, equipment, discrete devices, MEMS and NORFlash technologies have been developed, and they have gradually broken through from the low-end market to the high-end market. The technology leaders represented by Huawei turned to pay more attention to the development of domestic market and the protection of industrial ecology, and more resources were invested in supporting domestic industrial chain enterprises;

Second, advanced technology+technological breakthrough: key materials, equipment, advanced technology manufacturing and frontier technology are still in the breakthrough stage. The domestic GPU/CPU industry, led by Xinchuang, and the field of new materials, represented by silicon carbide, all need self-control and gradually overtake in corners.

The annual strategies of relevant reporting institutions have been released one after another, focusing on the field of industrial upgrading.

The annual strategy of the organization has been released one after another, and the main line of safety has reached a consensus.

Where are the opportunities for another group of brokers to release their annual strategies? Brokers knock on 400 listed companies, and the three major industries are hot.