The core data of this paper: the market size of Internet of Things in China and the regional competition of Internet of Things in China.
General situation of industry
1, definition
The so-called "internet of things"
Things (IOT), also known as sensor network, refers to connecting various information sensing devices, such as radio frequency identification (RFID) devices, infrared sensors, global positioning systems, laser scanners and other devices with the Internet to form a network that can realize intelligent identification and management.
The early Internet of Things refers to the logistics network relying on radio frequency identification technology. With the development of technology and application, the connotation of Internet of Things has changed greatly. At present, the Internet of Things refers to the deployment of various information-aware devices with certain perception, calculation and execution capabilities in entities in the physical world, and the realization of information transmission, cooperation and processing through network facilities, so as to realize the interconnection of information exchange needs between people and things and between things in a wide or large range. The Internet of Things relies on a variety of information collection technologies, including sensors, radio frequency identification (RFID), two-dimensional codes, and multimedia collection technologies. Several key links of the Internet of Things can be summarized as "perception, transmission and processing".
2. Industrial chain analysis: There are four levels.
The so-called industrial chain is a value chain formed by enterprises producing the same or similar products in the same industry. It is a functional chain structure model formed by suppliers, manufacturers, distributors, retailers and end users in the process of purchasing raw materials, manufacturing intermediate products and final products and delivering products to consumers by controlling information flow, logistics and capital flow and through sales network.
From the perspective of industrial chain, the industrial chain of Internet of Things can be divided into four levels from top to bottom: perception layer, transport layer, platform layer and application layer.
Since the Sino-US trade friction on 20 18, the United States has increased the restrictions on China's high-tech exports and continuously expanded the list of entities, which has affected the development of some technology-led enterprises in China and warned China's vulnerability in the global supply chain. The Internet of Things connects the physical world and the digital world through sensors, realizing the ubiquitous connection between things and people, and realizing the intelligent perception, identification and management of things and processes. Among them, the sensor, as the source of data acquisition, has become the data source needed by various application capabilities. At present, some key manufacturers of sensor chips have appeared in China, such as Jinding, Sima, Silanwei, Minxin Microelectronics, Broadcom, Quanzhi Technology, Datang Microelectronics and Fudan Microelectronics.
Industry development process: in the market verification period
According to the agreed protocol, the Internet of Things connects any object with the Internet for information exchange through information sensing devices such as radio frequency identification (RFID), infrared sensors, global positioning system and laser scanners.
Realize intelligent identification, positioning, tracking, monitoring and management. The Internet of Things has a long history and can be divided into three stages:
Industry policy background: the policy is vigorously promoted
Since the "Thirteenth Five-Year Plan", the state has attached great importance to the construction of the Internet of Things industry and the application of its achievements, and issued a number of policy opinions to promote the development of the Internet of Things industry. In the industrial policies issued since the 13th Five-Year Plan, the main focus is on promoting the application of the achievements of the Internet of Things, using the Internet of Things technology to strengthen information exchange and improve the level of supervision and management.
According to the latest "14th Five-Year Plan for National Economic and Social Development in People's Republic of China (PRC) and Outline of Long-term Goals in 2035", new infrastructure will be defined during the 14th Five-Year Plan period, and the penetration rate of 5G users will be increased to 56%. And the planning and development of the Internet of Things has been mentioned five times. In addition to the seven key industries of the digital economy, the other four occasions all reflect the expression of the development focus of the Internet of Things.
In the14th Five-Year Plan, seven key industries of the digital economy were designated, including cloud computing, big data, Internet of Things, industrial Internet, blockchain, artificial intelligence, virtual reality and augmented reality. These seven industries will also bear the heavy responsibility that the added value of the core industries of the digital economy accounts for more than 10% of GDP.
Development situation
1, the number of Internet of Things connections in China is growing rapidly.
The global Internet of Things still maintains rapid growth. There is still huge room for development in the field of Internet of Things. According to the Mobile Economy published by GSMA,
The report "Mobile Economy in 2020" shows that in 20 19 years, the total number of Internet of Things connections in the world will reach1200 million. It is estimated that by 2025, the total number of Internet of Things connections in the world will reach 24.6 billion, with a compound annual growth rate of 13%. The number of Internet of Things connections in China is as high as 30% in the world. In 20 19, the number of Internet of Things connections in China was 3.63 billion. According to the data of the World Internet of Things Conference in September, 20021,the number of Internet of Things in China has reached 4.53 billion by the end of 2020, and it is expected to exceed 8 billion in 2025.
2. The application layer and platform layer have the highest value.
From the value distribution of the industrial chain, the added value contributed by the application layer and the platform layer is the largest, accounting for about 35% respectively. Although the transmission and connection layers are important, the output value is very small. The bottom sensing layer has many components, and its industrial value is also great, accounting for about 20%.
3. The transportation layer accounts for the highest proportion in the industrial structure of the transportation layer.
According to the "20 19-202 1 China Internet of Things Market Forecast and Outlook Data" released by CCID, the Internet of Things transport layer still occupies the largest share; With the implementation of large-scale local internet of things policy, the growth rate of support layer slows down; With the release of market demand in various fields, the growth rate of platform layer and application layer market will continue to rise.
4. The market size of China Internet of Things exceeds 2.5 trillion.
At present, the Internet of Things has been applied to security monitoring, intelligent transportation, smart grid, intelligent logistics and other fields. In recent years, with the strong promotion and support of local governments, the Internet of Things industry has gradually grown. Coupled with the popularity of the concept of the Internet of Things by manufacturers in recent years, people's awareness of the Internet of Things is constantly improving, which makes the overall scale of the Internet of Things market in China show a rapid upward trend. In 20 19, the market size of China internet of things was about 1.76 trillion yuan. In 2020, according to the data released by CCID, the market size of China Internet of Things will reach about 2 14 trillion yuan. It is predicted that in the next three years, the market size of China Internet of Things will still maintain a growth rate of over 18%. China Internet of Things market has a huge investment prospect and is developing rapidly, and its application in all walks of life is deepening, which will give birth to a large number of new technologies, new products, new applications and new models.
Industry competition pattern
1, regional competition: Beijing has the most Internet of Things-related projects.
By the end of May, 20021,the Ministry of Industry and Information Technology published two batches of "Publicity List of Key Technologies and Platform Innovation, Integrated Innovation and Fusion Application Projects of the Internet of Things". By analyzing the list of two batches of projects, the key technologies and platform innovation, integrated innovation and integrated application projects of Internet of Things in China are mainly concentrated in Beijing, Zhejiang, Guangdong and Shandong, with 39, 24, 22 and 20 projects respectively.
2. Enterprise competition: The competition among leading enterprises is the main factor.
The Report on the Development Index of Internet of Things Enterprises in China in 20021Year was released on 2002 101October 29th. The report evaluates the development status of companies in the industrial chain of Internet of Things from a dynamic perspective, analyzes the multi-dimensional capabilities such as enterprise influence, financial support, R&D technical capabilities and development effectiveness, analyzes the achievements and challenges faced by Internet of Things enterprises in China, and summarizes the development status and market participants of Internet of Things enterprises in China. According to the China Internet of Things Enterprise Development Index Report in 20021year, the list of the leading enterprises in China Internet of Things in 20021year is as follows:
Development Prospect and Trend Analysis of Internet of Things Industry
1, the proportion of industrial internet of things has gradually increased.
According to the "White Paper on Internet of Things in China in 2020" published by Xintong Institute from June 5438 to February 2020, in 20 19, the number of Internet of Things connections in China accounted for half of the industrial Internet of Things and half of the consumer market. It is estimated that by 2025, most of the growth of Internet of Things connections will come from the industrial market, and the number of industrial Internet of Things connections will account for 6 1% of the total. From this point of view, the future market development potential of industrial Internet of Things is greater than that of consumer Internet of Things.
2. The market scale is getting bigger and bigger.
At present, the Internet of Things is developing rapidly around the world. Europe, the United States, Japan, South Korea and other countries have promoted the Internet of Things as an important strategic emerging industry, but there are still many factors hindering development behind the prosperity. Among them, the lack of core standards, especially the basic standards such as the Internet of Things reference architecture as the top design, is still blank. Based on the competition for the dominance of the Internet of Things industry, countries are increasingly competing for international standards.
The COVID-19 epidemic is like the sword of Damocles to the Internet of Things industry. On the one hand, the epidemic has led to a certain stagnation of the global technology supply chain, on the other hand, the epidemic has boosted the penetration of the Internet of Things in China. In 2020, the outbreak of "non-contact economy" such as unmanned factories, unmanned distribution, unmanned retail, distance education and telemedicine can not be separated from the support of Internet of Things technology. Based on a comprehensive analysis of various situations, it is predicted that the development of China's Internet of Things will maintain rapid growth in the next five years, and the market scale will exceed 6 trillion yuan by 2026.
The above data refer to the Analysis Report on Market Demand and Investment Opportunities of China Internet of Things Industry Segment by Forward-looking Industry Research Institute.