"Semi-solidified, smooth but not greasy, thick milk flavor mixed with faint wine flavor, sweet and mellow entrance." Wang Liang described his ideal cheese taste. He said that this taste bud desire is not a fantasy, but a bamboo branch poem in Dumen Zayong in the Qing Dynasty: "Walk in the street and drink manna to moisten your throat. I feel like I'm going to swallow fat, and my heart is as refreshing as autumn. " As the university is a food major, Wang Liang has also developed many new products by herself, and constantly improved and upgraded the cheese double-skin milk. Wang Liang said: "Palace is just a cultural concept, and Tianjin people's tastes are awkward. I'm thinking about cheese suitable for Tianjin people. "
Things at school
Wang Liang said that he planned to start a business a long time ago. The four-year "tossing" in college is related to his own career, but opening a cheese shop after work is still an idea.
Joining the Students' Union and serving as the Minister of Propaganda, Wang Liang has won many honors, such as outstanding student cadres, advanced individuals in social practice, and the best debater in the debate. condensed the four years of university into eight words: continuous growth and tossing. What does he do in college? How did you do it? Listen to Wang Liang's story about going to school.
Freshman: At the end of the day, 20 1 calling cards will be sold at a 40% discount. Others believe that with the popularity of mobile phones, discounts are a long-term competition. I bought a phone card with all my money. I firmly believe that it will be sold at the original price at least when the school starts next year.
Sophomore: I waited for a long summer vacation. Sure enough, the new school year began, and new students entered school. 20 1 phone cards were sold at the original price at school. So I took out my phone card, sold it at a 20% discount and robbed it in three days.
Junior year: become the minister of student union and the deputy editor-in-chief of university magazine, and exercise yourself by hosting various activities. Whenever I get a chance, I "wander around" and go to the surrounding cities. How can I save money? This is an experience. I've had more contact with the outside world and more trouble.
Senior year: internship to find a job, internship in Baidu and Tsingtao Brewery, and finally accepted by an American food company in Beijing.
"In less than a year, I worked as a sales and key account manager, and my monthly income was considerable. During this period, a project represented by my project team has sprung up. While acting as an agent for this project, it also witnessed the development process of this chain store opening 200 branches a year. Because of this project, I know more about the retail catering industry. " Wang Liang's entrepreneurial thought, which has been sealed for a long time, began to stir.
Entrepreneurship is not as simple as playing.
"In order to investigate the project of cheese shop, I bought a counter and sat in front of other people's shops, counting the number of customers, the number of men and women, and the level of consumption. The investigation will take several days. Then go to Tianjin to investigate, and finally rely on these three conditions: 1. Tianjin cheese market is blank; 2. In other markets, it has been proved that cheese is popular with ordinary people and has a market; As an operation, I have research and development ability, brains and thoughts. According to the above three, I can't fail! " After making up his mind, Wang Liang resolutely resigned and concentrated on preparing his own cheese shop.
"After resigning, I started a very bitter life in the north. It is not exact whether it is bitter or bad. It should be said that it is terrible. From white-collar workers to living in the basement, all the best laying plans have been destroyed by reality, and all the back roads originally arranged have been strangely broken, which is really unlucky. But just exercising is also an experience. " Wang Liang is still worried about that experience.
For example, the outbreak of melamine incident. "I stayed at home every day, and people would ask how to get back to Tianjin. I told others about my business plan, but I didn't do anything at that time. It's like your mouth is full of blood but you can't spray it. " Having said that, Wang Liang was not idle during this period. He applied for a youth venture fund, borrowed money and rented a store. Seeing that everything was ready, just two days before the opening ceremony, the originally invited cheese maker could not come.
"I sent a message to my friend, and the opening was postponed for some reason. The specific time will be announced separately. No texting or phone calls. I closed the shutter door and did some overnight experiments. I have used the orthogonal experiment principle in food engineering countless times, and I wasted 8 or 9 boxes of milk in the light experiment. After dragging on for more than a week, I finally made the proper taste. " In this way, Wang Liang's cheese shop opened.
"Business is very good. I used to want to be a franchise chain. The happiest thing I found after opening it was to see repeat customers say that the product was delicious. I will continue to improve the quality and taste of products and do my best. " Wang Liang said, "There must be a gap between myself and those brands that have been operating for many years, but I have been exploring and researching to make Yongming Cheese Store the best cheese store in Tianjin as soon as possible!"
Wang Liang said that his personality is "creative and dare to put it into action", which belongs to the typical post-80s generation. "I always have a lot of ideas, a lot of ideas, but I don't like the people around me, but I feel very good. There are no conditions and funds to achieve it now. When I am old, have nothing to do and have money, I will realize those ideas one by one. " Wang Liang joked.
College students open stores.