In fact, Nike and ASICS face Onitsuka Tiger, one is called "elder" and the other is called "father".
Review the history of Nike. Nike's predecessor was "Blue Ribbon Company". In 1960s, Knight and Ballman, two founders, invested in the establishment of "Blue Ribbon Sports Company" to represent Japanese Tiger brand sports shoes in the United States. This "Tiger brand sneaker" is Onitsuka Tiger.
At present, ASICS has little influence in China, but it is the fifth largest sports brand known by global sports enthusiasts, and it is also the big brother in Japan. However, the name "ASICS" was not extracted from the famous Latin proverb "Anima Sana in Corpore Sano" until 1977. His name has been Onitsuka Tiger for nearly 30 years.
Let's take a look at the development process from "tiger" to "ASICs":
◎ 1949, Mr. Hihachiro of Oni Tsuka founded the predecessor of ASICS in Kobe, Japan, which specializes in the research and development and production of professional sports shoes to meet the needs of athletes.
◎ 1949, Mr. Oni Tsuka made his first pair of basketball shoes, which were named Ghost Tsukika Tiger.
◎ 1952, ASICS produced the first pair of volleyball shoes in Japan, and 12 provided all-round protection for volleyball players, which became a major breakthrough in shoemaking technology.
◎ 1960, at the Rome Olympic Games, Abibi won the marathon barefoot. After that, he put on his tiger marathon shoes and took part in the competition, and achieved even greater results!
◎ 1962, football became popular all over the world, and TIGER introduced cloth football shoes, which sold well all over Japan. Subsequently, leather football shoes came out and were loved by young people because of their flexibility and durability.
◎ 1964, at the Tokyo Olympic Games, athletes wearing Tiger brand sports shoes won 46 medals.
◎ 1966, in major international marathon events, more than 90% of the athletes wore tiger marathon shoes!
◎ 1967, Tiger brand "Marupu Nylon" series running shoes sold 400,000 pairs, becoming the leader in the heyday of running shoes.
◎ 1970, ONITSUKA TIGER became the largest manufacturer of running shoes in the United States. At that time, more than 70% famous athletes took part in the competition in tiger shoes.
◎ 1973, ONITSUKA has made historic progress in the technical research and development of football shoes. The "cannonball man" football shoes were introduced, and the shock absorption function of the shoes was enhanced with rubber sheets. At that time, in Japan, almost all football players were galloping on the pitch wearing "cannonball" football shoes.
◎ 1975, Tiger brand took the lead in adding EVA material to shoemaking technology in the world, and other brands followed Tiger brand's example and adopted EVA material as the cushioning standard. This pioneering work has become a milestone in the history of sports shoes.
◎ 1977, Mr. Oni Tsuka Balang invited garment factories and equipment factories with the same idea to formally set up ASICS company in a larger scope, and made continuous breakthroughs in shoemaking technology with the enterprise spirit of "building a strong body and cultivating a healthy mind".
◎ 1979, "Montreal 3" running shoes came out, and most of the soles were embedded with buffer holes. This series of shoes is very popular among joggers in America.
◎ 1985, ASICS technology R&D center was formally established.
◎ASICS has become the fifth largest sporting goods manufacturer in the world, with an annual sales volume of 25 million pairs of sports shoes worldwide.
Today, Onitsuka Tiger has not been completely replaced by ASICS, but has formed a pattern similar to Adidas Original and Adidas Performance. The Tiger Claw logo of Onitsuka Tiger has become a symbol of victory and champion, and it also represents the attitude and way of life.
Onitsuka Tiger products reflect the pursuit of comfort and perfection of details from the style and color modeling. Footwear pays more attention to the rigor and perfection of hand-made, the design style of combining comfort and wear resistance, and pays attention to the perfection and unique charm of details, which not only keeps stable but also has a relaxed fashion sense. Introversion and inheritance are the cultural context of the ghost burial tiger. The classic runway LOGO and shoes are simple. Although it may make people feel lack of passion, it gives them a strong sense of belonging and identity. This constant is Zen and tranquility, which is the product of Confucianism and culture for thousands of years.
In Japan, owning a pair of "tiger" shoes is the dream of many young people.
The most impressive figure in the movie Kill Bill is Uma Schumann wearing a yellow and black "Bruce Lee" kung fu suit and a pair of yellow Asics kung fu shoes. This "China" costume not only evokes our infinite yearning and admiration for "China Kung Fu", but also reminds people of Bruce Lee, a national hero in the film industry. The two canvas shoes that Uma Schumann wore in the play were originally wrestling and Tai Chi styles under Asics, and the yellow and black color scheme was also Bruce Lee's favorite before his death, among which Tai Chi style has become the designated sports shoes for the new Beijing Olympic Games event "Wushu Tai Ji Chuan". You may not know "Kill Bill", but Bruce Lee's favorite Asics Onitsuka Tiger must know. Come to think of it, Bruce Lee is really a big fan of asics and has worn it on many occasions and in movies. What is even more impressive is the asics Tai Chi model at his feet in Game of Death. Thirty years later, uma thurman once again Cos this classic style in the movie Kill Bill, and Tai Chi style is still at her feet. This shows the classic of this shoe.
The tiger logo of the ghost tiger is very attractive, and the totems on T-shirts and sweaters are particularly beautiful. Its bag design is very fashionable. The price of a T-shirt is around 400-500 RMB, which is rarely produced in China, and this brand has a monopoly position in Isetan Department Store.