Since the early 1990s, Dell Computer Company has been providing services to enterprises, governments, large institutions and individuals in the Asia-Pacific region.
With the first operation of 1993 in Japan and Australia, Dell entered the target market in the Asia-Pacific region and began to invest in regional facilities, management, services and technical personnel.
At present, Dell has launched direct ordering business in 13 market in the Asia-Pacific region: Australia, Brunei, Chinese mainland, China, Hong Kong, India, Japan, South Korea, Macau, Malaysia, New Zealand, Singapore, Taiwan Province Province of China and Thailand. In addition, there are 34 distributors serving another 20 markets.
Dell's series of products and professional experience in the Asia-Pacific region can help multinational enterprises, governments, large enterprises, experienced individual users and small and medium-sized enterprises to carry out technological innovation in the region.
Through its global customer program, Dell provides customized services and support packages for Asian users with global business. It provides global customers with the benefits of unified ordering, checkout, customized products (including installing proprietary software), local supply and on-site service.
The core of Dell's Asia Pacific business is the Asia Pacific Customer Center (APCC) in Penang, Malaysia. The production plant covering an area of 238,000 square feet was put into operation on June 20 14 at 5438+0995 and June 20 14 at 5438+0996, and on July 20 14 at 65438 and June 20 14, respectively. In February, 20001year, the second phase of Dell Asia-Pacific Customer Center (APCC2) was completed. The Asia-Pacific Customer Center produces desktops, workstations, laptops, servers and storage products for customers in the Asia-Pacific region according to orders.
Referring to the production and professional functions of the Asia-Pacific Customer Center, Dell established the China Customer Center (CCC) in Xiamen, Fujian in August, 1998. In order to meet the increasing demand of China market, in June 2000, 165438+ 10, the "China Customer Center" was expanded to a facility of 390,000 square feet. It continues to operate according to dell model in terms of production, management, marketing and finance. In March 2006, it obtained ISO900 1(2000 edition) and ISO 1400 1 certification.
Customers in Asia Pacific can order products directly from Dell and receive the order within 7 to 10 days. Customers can also get a lifetime free technical support hotline and on-site service on weekdays.
Dell has created a free technical support hotline and made it an industry standard. The multilingual technical support engineer of Asia-Pacific Customer Center can solve the technical problems of more than 75% callers by telephone. All this is possible because each system shipped by Dell has a product number associated with its detailed technical specifications.
One of Dell's most important investments in the world is the Internet. Its Asia-Pacific website, www.dell.com/ap, currently uses four languages, including Chinese, English, Korean and Japanese, and supports websites in Asia-Pacific region 16 countries.
In the last fiscal quarter of 200 1, 16543810.2, the Asia-Pacific and Japan markets decreased by 9%, but the total shipments of Dell in this market increased by 28% compared with the same period of last year. In the past four quarters, Dell's total business in Asia-Pacific region and Japan reached $3 billion.