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Two-dimensional animation
Two-dimensional animation is an animation edited by hand-drawn original paintings, photographic pictures or computer graphics. Two-dimensional animation has the ability to express abstract concepts and virtual characters. It attracts the audience's attention with bright colors and vivid role movements. At the same time, because of this feature, two-dimensional animation is still the most suitable medium in the field of education and children's entertainment. What are the specific aspects of the value of 2D animation?

First, the application value of two-dimensional animation character design in movies

Two-dimensional animation character design has played a certain role in expressing characters and promoting the development of stories. Two-dimensional animated characters can be shot indoors at any time, and can complete difficult shots that cannot be done in real movies. Different from real movies, the two-dimensional animated characters created by Lexus animation in a series of works are more modifiable and the quality requirements are easier to control. The shot with high real-life cost can be realized by two-dimensional animated characters to reduce the cost, the dangerous shot in real-life shooting can be replaced by two-dimensional animated characters, and the shot that cannot be reproduced can be simulated by two-dimensional animation, which can beautify the displayed products.

The rational use of two-dimensional animated characters in real movies will add a lot of color to the movie, and make the movie more novel, richer in content and more memorable.

Second, the application value of two-dimensional animation scene design in animation games

With the popularity of various secondary animation online games, the scene design of animation games has been paid more and more attention by game developers. Good animation game scene design can strengthen the theme of the game, enhance the aesthetic feeling of the animation game, and make the rendering effect of the game more full.

Third, the application value of two-dimensional animation color design in web design

With the rapid development of the Internet, more and more enterprises attach great importance to the image of their own enterprises on the Internet. The display of web pages can be seen in today's market economy. The application of color design in two-dimensional animation plays a very important role in website design and is also one of the keys to establishing website image. There are countless applications of the same color, and there is no very mechanical rule for color harmony.

Fourth, the application value of two-dimensional animation split-shot script design in TV advertising

Shot-splitting script is an intermediate medium to convert words into three-dimensional audio-visual images. It is to divide the film and television drama into a series of shots that can be shot and display them graphically so as to observe them intuitively when shooting on the spot. It is an indispensable link in the production of cartoons and an indispensable part in the shooting of TV advertisements. Story board's design directly determines the plot development of the whole advertisement, and also plays an important role in the overall style of TV advertisements.