Mcdonald's is stupid, taking over the restaurant and only making fast food, outsourcing everything else and letting others make money. Another fast food company, on the other hand, is very smart. It doesn't let fat water flow out and doesn't want others to make any money. It needs flour to make bread, so it wraps a piece of land to grow barley. In order to use milk, I raised a few cows myself, and the production line expanded sharply.
A few years later, McDonald's became the number one fast food company in the world, with branches all over the world. And another fast food restaurant disappeared. Later, people found him on a small farm in Holland. He stopped running a fast food company and raised several cows.
Why did McDonald's, which looked silly, finally become bigger and stronger, while fast food restaurants, which looked smart, disappeared? There are many articles in it.
McDonald's knows very well that as a fast food restaurant, the core thing should be fast food. Only by doing this to the extreme can we be competitive. Blindly expanding the production line will only distract its limited energy and weaken its competitiveness. Besides the core, you have to do it yourself. Entrusting affiliated things to professional companies can effectively ensure quality and reduce costs. It doesn't matter whether the money will be earned by others, the key is whether you can develop faster. So McDonald's succeeded. It is also based on this that our company has outsourced a lot of business.
Therefore, as an enterprise, we must first understand what we do and what the core is. If you don't understand this, blindly follow the trend and go to any project to make money, you will eventually accomplish nothing.
This is easier said than done. How do we do this?
In the book The Legend of McDonald's, we will get detailed answers.
This book describes ray? Crocker's happiness and hardships on the road to success tell you the perseverance and determination needed to "stick to" one thing in the most plain language, from which you can appreciate the strategy and wisdom of fast food giants and feel the management art of McDonald's.