Basic introduction Chinese name: category of exhibition economy: noun object: exhibition features: definition, function, characteristics, types, sample exhibitions, functions, China, the world, Germany, North America, Africa, Asia, Oceania, overview, economic belt, books, information, content introduction, definition exhibition economy refers to the economic activities and activities caused by the existence of exhibition activities and the exchange of exhibition products. The so-called exhibition economy, that is, by holding large-scale conferences and exhibitions, brings a steady stream of business flow, logistics, people flow, capital flow and information flow, directly promotes the development of commerce and tourism, constantly creates business opportunities, attracts investment, and then drives the development of other industries, forming an economic group with exhibition activities as the core. Exhibition economy can be divided into two basic parts: conference and exhibition, which are mostly integrated, that is, international conferences are mainly conferences, but some commercial exhibitions are held at the same time; Although international exhibitions are mainly exhibitions, various seminars and symposiums are also held during the exhibition. The content of the meeting is increased due to the exhibition, which has an intuitive effect; The exhibition was upgraded and more professional because of the meeting. It will complement the exhibition. In foreign countries, convention and exhibition industry, tourism industry and real estate industry are also called the "three smokeless industries" in the world. Function 1. Exhibition economy can promote the development of related industries. Exhibition economy can not only create huge economic benefits, but also promote the development of transportation, tourism, catering, accommodation, communication, advertising and other related industries. According to experts' calculation, the international industry driving coefficient of convention and exhibition industry is about 1: 9, that is, if the income of convention and exhibition venues is 1, the income of related industries is 9. Exhibition economy provides a good place for enterprises to carry out marketing activities. In the increasingly fierce market competition, enterprises want to find opportunities to collect market information and promote product sales. It is undoubtedly an opportunity to participate in the exhibition. On the one hand, enterprises can obtain all kinds of effective information in time, accurately and at low cost by attending conferences and exhibitions. Then, according to this information, implement the appropriate marketing mix strategy. On the other hand, enterprises can induce and even create consumer demand by displaying products, especially new products, at exhibitions. Third, the exhibition economy can promote the development of the city. Exhibition economy can promote the development of the city and improve its popularity and reputation. Exhibition economy has the following characteristics: 1. Characteristic economic activity It is a characteristic economic activity different from general economic activity; Second, there is a scheduled time and place for full publicity, which can make the products fully publicized and displayed, and its intuition, artistry and publicity are fully reflected; Third, communicate with each other. It can gather a large number of supply and demand sides to communicate with each other; Centralized time, bulk purchase and sale; Not only exchanged products, but also exchanged information types. First, the Canton Fair, Shanxi Trade Fair and other comprehensive; Second, Shaanxi Yangling Agricultural High-tech Expo, Wuhan International Mechanical and Electrical Products Expo and other professional types, China Art Expo, National Talent Exchange Conference and other special types. Exhibition economy has been paid attention to by * * and industry abroad, which has played a powerful role in promoting economic development. A foreign mayor commented, "If an international conference is held in my city, it's like a plane dropping dollars on my head". In China, the rapidly rising exhibition economy has become the propeller and new bright spot of national economic development, and has become a new landscape of many cities. Successful exhibition examples are enough to prove the "bridge" function of exhibition and its economic benefits. The first sample exhibition in the world was 1890 in Leipzig, Germany. With the evolution of society and the progress of science and technology, the convention and exhibition industry is constantly adjusting and changing in all aspects. Nowadays, from the perspective of economic aggregate and economic scale, the development of world exhibition economy in all countries of the world is very uneven. Europe is the birthplace of the world exhibition industry. After more than 100 years of accumulation and development, Europe's exhibition economy has the strongest overall strength and the largest scale. In this region, Germany, Italy, France and Britain are all world-class exhibition countries. Exhibition activities that promote economic development will certainly play a great role in promoting economic development, mainly in the following aspects: 1, creating opportunities for promoting products and building national excellent brands, especially for new products to be listed: 2, providing producers with broad market space and gaining the initiative in production according to the contracts signed during the exhibition; 3. Provide more choices for the demand side, select goods by sample and price by quality, reduce procurement costs and improve procurement quality; 4. Deepening feelings, communicating information and promoting the upgrading of products are conducive to improving the management level of enterprises; 5, the most fundamental role is to create economic benefits, enterprise benefits, national income, so as to promote economic development and social progress. China Since 1980s, China's exhibition economy has been growing at an average annual rate of 20%, but compared with developed countries, China is still in the primary stage. The world has formed famous exhibition cities such as Paris, London, Chicago, Singapore and Hong Kong Street. Therefore, the exhibition economy in China needs to be further developed. Many cities in China regard the construction of exhibition venues as a city image project with huge investment. There are more than 30 exhibition halls of 10,000 square meters in China, and regional centers such as Beijing, Shanghai, Guangzhou, Wuhan and Dalian have been formed. The Nanjing Convention and Exhibition Center, which is under construction, has a construction area of nearly 1 1 ,000 square meters, 2068 international standard booths and 1 ,000 parking spaces. Its restaurant can serve ten thousand people at one time, and it will be a first-class modern comprehensive exhibition hall after completion. However, experts in the industry pointed out that the establishment of large-scale convention and exhibition centers all over the country exceeded the level of economic development in China, which was blind and wasted investment, and needed to be planned and managed as a whole. Generally speaking, exhibition economy is still a sunrise industry in China. Through continuous efforts and improvement, it will surely move from the primary stage to the mature stage, which will surely play a powerful role in promoting the country's economic development and social progress. Convention and Exhibition Economy China's convention and exhibition industry is developing synchronously with the reform and opening up. 1978, there were only 6 international exhibitions in China, and 2 1 exhibition was held abroad. From 65438 to 0999, there were 694 domestic and international exhibitions and 292 foreign exhibitions. In the past 20 years, the number and scale of exhibitions have increased dozens of times. Convention and exhibition industry has penetrated into all economic fields, from machinery, electronics, automobiles and construction to textiles, flowers, food and furniture, and all industries have their own international professional exhibitions. Beijing and Shanghai have become the largest exhibition center cities in China. Judging from the scale of the exhibition, Beijing is the highest in the country; Judging from the number of exhibitions, Shanghai ranks first in the country. According to statistics, the exhibition business in China is growing at an annual rate of nearly 20%. 1999, Beijing hosted dozens of large-scale international and domestic conferences such as the World Architects Congress and the Universal Postal Union World Congress. The Asian Games Village International Conference Center holds more than 12 large-scale international conferences with more than 0/000 people and more than 30 international conferences with more than 300 or 400 people a year. 1997, four exhibition halls in Shanghai hosted more than 100 national and international exhibitions, and successfully bid for the 200 10 World Expo. More than 40 well-known and influential professional and international conferences are held regularly in Shanghai every year. Many central cities and provincial capitals have built modern large-scale exhibition halls to cultivate "exhibition economy". Street cities in Beijing, Shanghai and Dalian have clearly listed the convention and exhibition industry as a key industry and a new economic growth point. The Sino-German joint venture Shanghai International Expo Center in Pudong has started construction, with an exhibition area of 260,000 square meters. A nationwide exhibition network centered on Beijing, Shanghai, Guangzhou, Wuhan, Shenzhen, Dalian and Shenyang has been formed. Germany in the world takes Germany as an example. The outstanding characteristics of German convention and exhibition industry are the largest number of professional and international exhibitions, the largest scale, good benefits and strong strength. In terms of international trade exhibitions, Germany is the world's largest exhibition power, and about two-thirds of the world-famous international and professional trade exhibitions are held in Germany. In terms of turnover, six of the top ten well-known exhibition companies in the world are German companies. Every year, more than 130 international trade fairs are held in Germany, with net exhibitors170,000, of which nearly half (about 48%) are from abroad. In terms of exhibition facilities, Germany is also the world's largest exhibition power. There are 23 large exhibition centers in Germany, 8 of which cover an area of over 6,543,800 square meters. The total exhibition area in Germany is 2.4 million square meters, and three of the world's four exhibition centers are in Germany. North America, North America, the United States and Canada are the rising stars of the world convention and exhibition industry. Nearly 10,000 exhibitions are held every year, including about 4,300 exhibitions with a net exhibition area of over 5,000 square feet (about 460 square meters), with a net exhibition area of 500 million square feet (about 46 million square meters), 6,543,800 exhibitors and nearly 75 million visitors. The cities that hold the most exhibitions are Las Vegas, Toronto, Chicago, new york, Orlando, Dallas, Atlanta, New Orleans, San Francisco and Boston. Economic and trade exhibitions have gradually developed in Central America and South America. It is estimated that the total exhibition economy in Latin America is about $2 billion. Among them, Brazil ranks first, holding about 500 exhibitions every year, with an operating income of 800 million US dollars; Argentina is close behind, holding about 300 exhibitions every year with an output value of 400 million US dollars; Mexico ranked third, holding about 300 exhibitions with a turnover of 250 million US dollars. Except these three countries, the exhibition economies of other Latin American countries are very small, and many countries are still in their infancy. The development of exhibition economy in Africa is basically similar to that in Latin America, mainly concentrated in economically developed South America and Egypt. With its strong economic strength and radiation ability to neighboring countries, South Africa's convention and exhibition industry is far ahead in southern Africa. The convention and exhibition industry in North Africa is represented by Egypt. With its extremely favorable geographical position connecting Asia and Europe and communicating with the markets in the Middle East and North Africa, Egypt's convention and exhibition industry has advanced by leaps and bounds, and the scale and internationality of exhibitions have been greatly improved, with 30 large-scale exhibitions held every year. Of course, due to various conditions, large-scale exhibitions are generally held in the capital Cairo. Except for South Africa and Egypt, the exhibition economy in West Africa and East Africa is very small. A country basically holds one or two exhibitions a year, but these exhibitions can't be held all year round due to the limitation of weather conditions. The scale and level of exhibition economy in Asia should be said to be higher than that in Latin America and Africa, especially the scale of exhibition economy can be second only to Europe and America. Japan is the only economically developed country in this region, and the development level of its convention and exhibition industry is self-evident. Among the remaining countries, China and Hongkong in East Asia, the United Arab Emirates in West Asia and Singapore in Southeast Asia have become exhibition powers in this region by virtue of their vast market and huge economic development potential, or by virtue of developed infrastructure, high service industry development level, high international openness and favorable geographical advantages. Take Singapore as an example, the country's convention and exhibition industry started in the mid-1970s, not too early. However, Singapore attaches great importance to the convention and exhibition industry, and the Singapore Convention and Exhibition Bureau and Singapore Trade Development Council are responsible for promoting the convention and exhibition industry. In addition, Singapore has developed infrastructure such as transportation and communication, a high level of service industry, a high degree of international openness and a high English penetration rate. In 2000, Singapore was rated as the top five exhibition cities in the world by the Belgian Federation of International Associations. 17 has been the preferred exhibition venue in Asia, holding 3,200 exhibitions and conferences every year. Compared with Singapore, Thailand's exhibition economy in Southeast Asia is much larger than Singapore's, with only a few dozen exhibitions held every year. With the Southeast Asian economy gradually coming out of the financial crisis, the development speed of convention and exhibition industry in Thailand is accelerating. The number of exhibitions held in 2000 has increased from 23 in 1998 to 63, and it is expected to exceed 100 in 2006. The total exhibition economy in 2000 is expected to reach15 billion US dollars. The development level of convention and exhibition economy in Oceania is second only to Europe and America, but its scale is smaller than that in Asia. The exhibition industry in this region is mainly concentrated in Australia, with about 300 large-scale exhibitions held every year, with more than 50,000 exhibitors and 6 million visitors. Looking at the global development of the world exhibition economy, it is not difficult to see that the strength and development level of a country's exhibition economy are superior to its comprehensive economic strength, overall economic scale and service level, and it is in a leading position in the development of the world exhibition economy, occupying an absolute advantage; With the development of China and the strengthening of regional economic strength, its convention and exhibition industry is also booming. Economic Belt Since the reform and opening up more than 20 years ago, China's convention and exhibition industry has developed rapidly in various cities, especially Beijing, Shanghai, Guangzhou, Dalian and Chengdu, forming five major convention and exhibition economic industrial belts: Bohai Rim, Yangtze River Delta, Pearl River Delta, Northeast China and Central and Western China. The convention and exhibition economic belt around Bohai Sea —— with Beijing as the center and Tianjin, Langfang and other cities as the focus, its convention and exhibition industry has developed early, with large scale, large quantity, high degree of specialization and internationalization, complete categories, concentrated exhibition of well-known brands and wide radiation. The Yangtze River Delta Exhibition Economic Belt-an exhibition industrial belt centered on Shanghai and relying on cities such as Nanjing, Hangzhou, Ningbo and Suzhou has been formed. The industrial belt has a high starting point, strong support, reasonable planning and layout, strong trade color, great influence by location advantages and industrial structure, and great development potential. Pearl River Delta Convention and Exhibition Economic Belt —— With Guangzhou as the center, Canton Fair as the booster, Shenzhen, Zhuhai, Xiamen, Dongguan and other convention and exhibition urban agglomerations, it has formed a convention and exhibition economic belt with high degree of internationalization, outstanding structural characteristics of convention and exhibition industry, and dense exhibition area and industrial distribution. Northeast Exhibition Economic Belt-The exhibition economic belt with Dalian as the center and Shenyang, Changchun and other cities as the focus, relying on the industrial advantages of Northeast industrial base and the location advantages of Northeast Asia, has formed brand exhibitions such as Changchun Automobile Expo, Shenyang Manufacturing Expo and Dalian Clothing Exhibition. The convention and exhibition economic belt in the central and western regions-with Chengdu as the center and Chongqing, Xi and other cities as the focus, has formed brand exhibitions such as Chengdu West International Expo, Chongqing High-tech Fair and Xi East-West Expo through continuous development. Book Information Book Information Book Name: Exhibition Economy Author: Shi Guoxiang, He Xueliang Press: Nankai University Press: 2008-9-1ISBN: 9787310030095 Format: 16 Price: 26.00 Yuan Content Description Exhibition economy is a cross-industry formed by the development of exhibition industry in a certain historical stage. Various economic organizations and related economic activities, which are composed of the production, circulation, exchange and distribution of exhibition commodities, are an organic whole with inherent operating rules and mechanisms. It is a new economic form with convention and exhibition industry as the center and other related industries as the support. As a new economic form, exhibition is still in the process of development and perfection, which brings great difficulties to the research. This book absorbs the existing research results in this field as much as possible, plus the author's research experience, and uses the theoretical system and analytical model of economics to form the framework and supporting content of this book. This book is divided into eight chapters. The first chapter analyzes the formation and judgment criteria of convention and exhibition economy; The second and third chapters start with the analysis of supply and demand of exhibition, and construct the structure and operation of exhibition market; The fourth and fifth chapters analyze the structure and benefits of convention and exhibition industry; The sixth chapter analyzes the operation and mode of exhibition economy from the perspective of urban economy and regional economy; The seventh chapter discusses the failure of exhibition market and its countermeasures, and the eighth chapter discusses the sustainable development of exhibition economy.