Kitty was born in 1974. At that time, Sanrio Company planned to launch a small wallet, and the pattern on it hoped to design a brand-new character. Kitty's first generation designer Shimizu Zanzi thought of children's favorite animals at the beginning of the design, which are nothing more than bears, puppies and kittens. Since the first two have been introduced, she decided to adopt her favorite cat, so this little white cat with a red bow appeared in her wallet. Nobutaro didn't like it very much at that time, but strangely, the kitten became popular out of control.
Today, kitty is 32 years old, which is old enough for a cat. Moreover, in such a fast-changing market as Japan, it is not easy for a 32-year-old animation brand to keep fresh. However, Sanrio can always keep up with the fashion trend as quickly as possible. Understanding and grasping the pulse of fashion is the key factor of kitty's success.
Hehe, that's all I know. I hope I can help you ~ ~ ~