1, generous and beautiful cover

The appearance should be generous and beautiful, preferably very rich, which can highlight or display the corporate image and make people feel good. Some processes can also be used. Although the cost will be higher, the effect can not be ignored.

2. Culture and strength

Brochures are originally used to promote enterprises, focusing on reflecting the brand culture and economic strength of enterprises. This requires illustrations to publicize the culture of the enterprise (the history and purpose of the enterprise, etc.). ), showing the strength of the enterprise (honor, construction scale, products, equipment, execution, etc.). ), describe the bright future of the enterprise (enterprise planning, etc.). ), attract readers' attention and enhance their attention to enterprises.

3. Don't have too many inner pages

Don't have too many inner pages, just keep them at 5-8 pages. And the text part should not be too much, it is best to use pictures to explain. Use concise language to achieve the publicity effect of enterprises.

Step 4 increase the amount of information

If the enterprise has made great publicity on some websites or media, it is necessary to publish your company on which major websites, so that if someone is interested, they can go directly to the website or watch TV media, and they will remember your company more deeply. In this way, the purpose of enterprise publicity has been achieved.

5. The language is simple and clear

Try to be simple and clear, don't be like a great writer. After all, people who read your company brochure have different cultural levels.

6, the best color printing

Color printing is better than black and white, and it is also the embodiment of grade.

7. Paper requirements

In corporate brochure, besides design and content arrangement, printing paper and printing technology should also be considered, which has a great influence on improving the taste and grade of promotional brochures.

The size can be determined according to the specific situation, and there is no fixed size requirement.

Extended data:

Design points:

First, brochure design should stand at the height of brand building. Many companies feel that "brochures, as long as they are done well, are nothing more than a look, which has little impact on the marketing of enterprises." This is all wet! Propaganda is always good and bad, and there is no intermediate evaluation. When the audience is defined as "average", you may have been passively out.

In this self-exposed society, you are definitely not the only one who makes brochures. Only an excellent brochure will make your enterprise stand out among many similar enterprises.

Second, the brochure is the Depth Charge that supports the image of the enterprise, and it needs to design the brand personality. Not every enterprise's culture is the same, just seeking simplicity and quickness, ignoring the specificity, professionalism and artistry of brochure design. Then, the brochure you made is at best an imitation after imitating other people's styles.

It's not hard to imagine what it would be like to walk the catwalk in other people's clothes. Effective brochures are the concentrated expression of enterprise characteristics, but focus on the direction of utilization. Or attach importance to product introduction, or emphasize corporate culture, or reflect market value, or based on investment analysis. In short, its creative purpose must be based on a unified purpose. No matter how comprehensive the sample is, it must also have core values.

Third, the brochure design should have a far-sighted vision. Brochure is an important part of enterprise brand building, and the establishment of enterprise status is a long-term accumulation process, so brochure design must have a long-term vision.

Anyone who does brand design, the most important thing is to see what others can't see and think of what others can't think of. This is particularly important in the design of brochures. Brochures, like the mobile facade of enterprises, are generally designed for life, and the possibility of random changes is very small, unless the brand itself lacks confidence or encounters brand transformation.