Surfing is a noble sport, and its concept is deeply rooted in people's hearts. Some people see the leisure and wealth of the middle class, while others see the excitement and pleasure of going their own way and riding the wind and waves. In a word, surfing endows the dream of "connotation" and "meaning" with brilliance and beauty. Surfing is wave-driven, and it should be carried out at the stormy seaside. The wave height should be around 1 m, and the minimum should not be less than 30 cm. Hawaii has waves suitable for surfing all year round, especially in winter or spring. They come from the North Pacific. The waves are as high as 4 meters, allowing athletes to slide more than 800 meters. Therefore, Hawaii has always been the surfing center of the world.

In the 1980s, TV, movies, advertising media reported and celebrities demonstrated: California vacation+middle class superiority+wheat skin color = surfing lifestyle, followed by merchants and commodities with various surfing elements as carriers. Looking back at the evolution of the whole surfing history, it has been 100 years since Hawaiian native culture-missionaries-America-Europe and America-Asia. Judging from the track of cultural communication, people who are keen on surfing lifestyle under its influence were born in 1930, that is to say, surfing may have lived in coastal families in California for six generations.

Surfing culture is the cultural image of values, beliefs and life enjoyed by surfers, surfing clubs, surfing equipment manufacturers and all surfers. Broadly speaking, surfing culture is the sum of material wealth and spiritual wealth created by human beings in the historical practice of surfing. Surfing culture is the mission, vision, goal and spirit that surfers gradually form in the process of surfing, and all surfers agree and abide by it. This culture includes helping others, caring for love and peace, protecting the ecological environment, not deceiving others, and facing up to one's inner fears and desires.

The fashion of surfing culture is sought after by more and more people, followed by skateboarding, windsurfing and snowboarding. In the development, the commercial value is also increasing. On the spiritual level, surfing and dreams have become very influential advertisements, affecting people's behavior, consumption and life. Today, there are more than 80 million surfers in the world, and the number of surfers is150,000, with an annual growth rate of 12%~ 16%. Surfing has become synonymous with "health, green and challenge".