In the early 1990s, a sitcom called "I Love My Family" swept the country. In one episode, Ge You played the role of an idiot, and a young man in a small town in the mainland sat in front of the TV, laughing nonstop.
Twenty years later, young people in small towns who love watching I Love My Family have gradually completed major life events such as schooling, employment and marriage.
Outside the magic capital of Shanghai, enjoying life, the restless genes in the blood vessels of young people in small towns are ready to move and are looking for an exit.
Young people who grew up in a small town named themselves "Erhunzi" and made an official WeChat account called "Hunziyue".
In the second half of 20 15, on the occasion of the official WeChat account blowout, "Hunziyue" grew rapidly, and fans rushed to 600,000 in one fell swoop.
The work of Soul Moon is a theme cartoon. Different from Zhu Deyong's cartoons many years ago, Soul Moon does not talk about feelings, does not split feelings, and each episode is "hard knowledge".
The latest widely circulated work of Faint Moon is What Tu Youyou did to Plasmodium. Shortly after the reporter forwarded this work, he found that his WeChat circle of friends was screened by it. The friends who forwarded the article involved all walks of life, many of whom were doctors or people with biological backgrounds.
Strangely, many readers who have nothing to do with science at ordinary times also enthusiastically forwarded this article.
A kindergarten teacher commented: "If you make a video, children can watch it."
Similar to this work, the content of "Faint Moon" involves either history or interpretation of current news, which can be simply summarized as topics that "school scum" don't want to see.
However, after being transformed into a comic book by Erhunzi, hard knowledge softened a lot, and with his gag, hard knowledge was no longer ugly, and even became an eternal Xian Yi.
Originally, she was the second married son who created in her spare time. Now she has quit her job, joined the entrepreneurial army and set up her own team to run "Marriage Joy" full-time.
In an era full of "no love of learning", the "mixed words" that spread hard knowledge have won the favor of venture capitalists.
No doors, no pies, the size of comic books.
On the seventh day after China scientist Tu Youyou won the Nobel Prize, Erhunzi put his works on his official WeChat account "Hunziyue", and in a few days, the cumulative reading volume was nearly 800,000, which left many people behind.
This is not the best one of the official WeChat account "Hunziyue", but the most powerful one is "calling anti-fascism every day. Do you know what fascism is?" ",published on the second day of the Tiananmen military parade, read 950,000, which is only 7 days of statistics.
Another masterpiece of Soul Moon is Reading Japanese History in One Breath. Many people have read this article before subscribing to "Faint Moon".
Erhunzi's comics have no genre, and they don't even know what genre they are called, but they have attracted many fans for a time.
Readers' first impression of Erhunzi cartoons is generally fun, and the style of gag and self-mockery is just in line with the reading interest of young people now.
But Erhunzi said that his works are not funny or attractive, and they are "dry goods".
If you haven't met Erhunzi himself, you must think that there will be a sly smile on the face of people staring at the background data of WeChat.
Unfortunately, there is a certain gap between the real people and the black-bellied people described in the self-portraits in his works.
Real person, born after 80, comes from an ordinary family. He is a non-top student in a key middle school in a small town in Jiangxi province, a big province in college entrance examination. He studied mechanical design in an engineering university, and the graduate students studied industrial design.
If you follow this life trajectory, Erhun will live in the normal trajectory of engineering male-to do a decent job with a good salary and be a screw in a big company.
In fact, before resigning, the life of Erhunzi has basically embarked on such a track.
Sitting in front of the reporter, the two slackers were neat and polite, and kept the polite attitude of the employees of the big company. They are nothing like the self-portraits in his cartoons-a sunken face and a pout, a face of dissatisfaction and a * * * silk expression.
In the first half of this year, Erhunzi officially resigned from a multinational automobile company. In June of 5438+00, he rented his own office, hired several employees, and started to operate "Hunziyue". The venture capitalist has already made a deal with the two bastards. The new economy and the internet have given the second married child enough room for development.
Hard knowledge is just needed.
Er Hunzi has repeatedly stressed to reporters that although most fans subscribe to Hunziyue because they think comics are funny, his comics are not for fun, but to spread hard knowledge.
"Hard knowledge is just needed", he said this sentence at least three times.
Erhunzi believes that everyone needs this knowledge or common sense, but the traditional learning methods are prohibitive.
The content of Hunziyue can be divided into three categories, one is historical theme, the other is automobile knowledge, and the rest is related to news events just like writing about Tu Youyou.
Among them, the number of historical themes is the largest, with four in the Eastern Zhou Dynasty, and several in the Chu-Han dispute and the Han Dynasty.
Erhunzi hopes that historical knowledge can form a series in the future, and likes the sense of organization after the knowledge is systematically combed.
Besides dynasties, there are also contents about Confucius and Qu Yuan. For these two historical figures, Erhun chose something that was not mentioned in the middle school history textbook, such as what Confucius did before traveling around the world to become a saint.
Er Hunzi said that the content of his cartoons comes from books published regularly, which are all mainstream academic viewpoints. "All three views are correct", which nobody noticed before.
World history includes national history and religious history.
Some Buddhist believers left a message backstage saying that his master read the cartoons about Buddhism in Hunzi Moon and recommended them to other believers.
In the eyes of the second mixed-up, he doesn't study history, but is "just a porter of historical knowledge".