Gubeichun Group Co., Ltd. was established in 1952. 1999 10 was restructured into a limited liability company, which is an earlier liquor brewing enterprise and a key producer of pure grain wine in Shandong province. The company has 2,300 employees and total assets of 630 million yuan. It has jurisdiction over two business units: Xincheng Winery and Old Town Winery. Annual production capacity of high-quality liquor 12000 tons. Leading products "Gubeichun" and "Gubeiyuan" wine. At present, it can produce pure grain high-quality liquor with four flavors (Wuliangye Luzhou-flavor, Gubeichun Luzhou-flavor, Bianxiang and Maotai-flavor). Over the past 20 years, the products have won the titles of high-quality products of the Ministry of Light Industry and Shandong Province for many times, and have been rated as quality inspection-free products in Shandong Province. In recent years, it has been awarded the title of famous brand product in Shandong Province and won the first place in the sensory score of liquor in Shandong Province. "Gubeichun" trademark was rated as "Famous Trademark in Shandong Province" and was rated as one of the top ten brands and innovative brands in Shandong Province in 2002. It was designated as the event of the 20th Shandong Provincial Games and passed the ISO900 1:2000: 2000 quality management system certification. In recent years, faced with the unfavorable situation of intensified competition in the liquor market, the company emancipated its mind, made bold progress, insisted on internal introduction and foreign exchange, and actively cooperated with Sichuan Wuliangye Winery to develop five-star, four-star and three-star Gubeichun varieties. It not only fills the blank of high-grade Luzhou-flavor liquor in Shandong Province, but also plays an epoch-making role in the product structure of enterprises. The company has maintained a stable development momentum for six consecutive years. At present, the company cooperates more closely with Sichuan Wuliangye Winery, constantly improving product quality, developing high-tech products, adhering to the principle of focusing on one industry and diversified business, broadening various channels, expanding the growth point of enterprise benefits and enhancing the development potential of enterprises.

The main benefit index ranks first in the same industry in Dezhou, and is in the forefront of the same industry in the whole province. And was awarded the national advanced enterprise of quality and benefit by China Food Association. The annual sales revenue exceeds 100 million yuan, and the profit and tax is more than 40 million yuan. Gubeichun Co., Ltd. will gradually realize a new pattern of foothold in Shandong and going to the whole country.