No one will be surprised that BMW X5 won the championship in the luxury medium and large SUV market in 65438+ 10. On the one hand, it has a high recognition in the market, on the other hand, the listing of 2.0T models further lowers its price threshold, which naturally helps to increase sales. The monthly sales volume of BMW X6 in 1 is 25 1, which still does not reach the previous average level. The launch of the Porsche Cayenne Coupé and Audi Q8 took away some of them.
Mercedes-Benz GLE can approach BMW X5 in sales volume, and launch a 2.0T model, which is an important reason to improve the price competitiveness. At the end of 65438+February last year, GLE launched two low-profile models to further lower the price threshold. Judging from this wave of Mercedes-Benz operation, GLE will carry out the price war to the end; Considering that Mercedes-Benz is slightly higher than BMW in brand recognition, the sales dispute between GLE and X5 will be more intense. Mercedes-Benz G-Class11car sold in October is 48 1 car, and it needs to increase the price for picking up cars in many places; Due to the lack of direct competitors, the G class will continue to be favored.
Porsche cayenne 1 month sold 3075 vehicles, once again entering the top three sales charts, and the coupe version will become its sales growth point; Considering the high recognition of Cayenne in the market, the sales volume will remain stable in 2020. Compared with BMW X5 and Mercedes-Benz GLE, Cayenne pursues more gold content in sales.
The sales volume of Cayenne's brother Audi Q7 and Q8 in 1 month was 475 and 460 respectively. It's a bit surprising that Q8 outsold BMW X6. According to the plan, Q7 will usher in a mid-term redesigned model in the near future, and its official selling price is expected to drop significantly. The sales volume of 1 of Bentley Tian Yue and Lamborghini Urus on the same platform are 14 1 and 5, respectively, and the performance is still tepid. Volkswagen Touareg sold 5438+ 10/864 vehicles in June, and has become a pillar model of imported Volkswagen dealers.
Land Rover Range Rover sold 140 1 vehicle in June, and Range Rover Sport Edition 10 12 vehicles. Coupled with the discovery of 699 vehicles sold, Land Rover's overall gains in the medium and large SUV market are not small. According to the plan, the new Guardian will be launched this year, and Land Rover's overall share in the luxury medium and large SUV market will be further enhanced. Those consumers who like Land Rover but feel that they lack masculinity can wait for Defender, whose design style continues the image of a tough guy in the past.
Volvo XC90 1 month sales 1372 vehicles, and its core competitiveness is as low as 500,000 yuan. Although the domestic Cadillac XT6 is a model between a medium-sized SUV and a medium-sized SUV, it shares a part of the XC90 at a lower price and higher cost performance.
Lincoln Flyer is a potential stock in the luxury medium and large SUV market, with a sales volume of 472 vehicles in June 5438+ 10. According to the plan, it will be made in China this year, further lowering the price threshold. Judging from the price of imported fliers from 628,800 yuan, the domestic price threshold is expected to drop to about 500,000 yuan, which will definitely increase its sales in an all-round way, and XC90 will also welcome its most direct competitor.
Maserati Levante 1 9 vehicles sold per month is the marginal model of luxury medium and large SUV market. Compared with the Porsche Cayenne, there is a gap in product reputation and the pricing is a bit high. In the German market, the tax-included price of Levante gasoline version is 79,654,38+0,000 euros, and BMW X6? XDrive40i is ten thousand yuan. After entering the China market, the price of the latter started at 836,900 yuan, while Levante was as high as 96. 1.8 million yuan. If Levante can show more sincerity in price and seriously benchmark with BMW X6 and Audi Q8, its sales will have room for improvement.
Japanese luxury medium and large SUVs perform in general. Lexus sold 66 vehicles in June 5438+10. Because of parallel imports, there is no national six model for the time being, so the sales volume may continue to decline. The monthly sales volume of finidi QX70 is 12, and the monthly sales volume of Acura MDX is 1 car, which basically has no sense of existence. The former has reached the age of stopping production and delisting, while the latter has the problems of high price threshold and low brand awareness. Finidi QX60, located between medium-sized SUV and medium-sized SUV, sold 225 vehicles 1 month. Looking at the market performance of Cadillac XT6, I wonder if Britain and finidi regret not having a domestic QX60.
Kitten Heart Blue View:
With the completion of the replacement of Mercedes-Benz GLE, the competition for the sales champion in the domestic luxury medium and large SUV market is also more intense. The addition of 2.0T models and the lowering of the price threshold are positive for GLE, and X5 will rely on the price reduction promotion of dealers to try to keep the market share; Considering that Mercedes-Benz GLE has made up its mind to start the price war, Kitten thinks that it is expected to surpass X5 to become the sales champion of luxury medium and large SUVs in a few months. Audi Q7 is about to usher in a mid-term redesigned model, and its performance is also worth looking forward to. Lincoln Flyer is an eye-catching person, and his direct conversation with Volvo XC90 is very interesting.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.