Different from the stock price increase, Hubei Radio and Television has a sluggish sales performance in the environment of continuous epidemic and continuous decline in the field. According to the pre-increase of 20021annual results announced by Hubei Radio and Television, it is estimated that the loss attributable to shareholders of listed companies in 20021year will be 350-450 million yuan, a year-on-year decrease of 34.8 1%-49.30%.
For this matter, Hubei Radio and Television said that in 20021year, under the trend of continuous epidemic and declining fields, enterprises fully implemented the development strategic plan of "one master, multiple wings, multi-industry and multi-pronged", actively promoted and practiced transformation and upgrading, participated in the integration of "one national network" and built a 5G classic radio and television Internet.
"The primary factors of performance changes are: First, due to various reasons such as the development of Internet technology and new media, the outflow of users with traditional cable ratings is large, and the expansion of the public passenger transport market has encountered shortcomings; Second, constrained by the lack of mobile communication technology business processes, communication operators use mobile phone card packages to give TV and broadband services unequal core competitiveness and occupy the market share of traditional TV and broadband services; Third, the company's key costs are rigid, and the income of main businesses such as cable TV and broadband services has decreased, resulting in income losses. " Hubei radio and television expression.
In 2020, Hubei Radio and TV Station suffered its first loss since the launch of 20 12, with a loss of 690 million RMB. For this matter, Hubei Radio and Television once said that "all business processes of the enterprise are in Hubei Province. During the epidemic, it coincides with the peak period of updating traditional cable TV users. Enterprises cooperate with government departments to suspend business and rectify service outlets, resulting in a decrease in income; At the same time, in response to the appeal of government departments, enterprises have adopted preferential measures such as' basically not turning off the phone to deduct the ratings, free viewing by users of dual interactive communication, and free viewing by paid live channels' to effectively ensure that users in epidemic areas can watch TV normally during the epidemic period and assume more corporate social responsibilities, resulting in a decrease in operating income and an increase in the cost of broadband networks. "
Compared with the epidemic situation, Hubei Radio and Television has encountered more serious downward problems in other places. According to the reporter of China Times, due to various reasons such as the development of Internet technology and new media, users' consumption views and consumption patterns have changed, and all users in the traditional radio and television fields have continued to flow out, and the business process of cable ratings has declined.
The commercial operation mode of radio and television has its own characteristics and development trend, but it also has its own advantages. Just standing in different directions, we have different judgments on its economic benefits. The engulfment of its sales market is driven by the development trend of technology, the provision of content and the choice of users. How to get rid of the disadvantages of commercialization of radio and television department must be considered and highlighted from various levels such as content, technology and excellent talent structure.
In view of the relationship between enterprises and Meta-Universe, how do you view the downward trend in the field of radio and television, and whether new business processes are being carried out to hedge the interference suffered by traditional business processes? The reporter called Gao Concurrent to interview Hubei Radio and Television, and the relevant personnel of Hubei Radio and Television Office said that it is not convenient to be interviewed at this stage.