In 20 19, the total sales volume in the US market was17,047,725 vehicles, which was 1.3% lower than that in 20 18. The annual sales of pickup trucks and SUVs increased by 2.6% to 65,438+02,234,492 vehicles, while the sales of other passenger cars decreased by 65,438+00.1%to 4,865,438+03,233 vehicles in 2065,438+09. Generally speaking:
The pickup truck and SUV markets continue to expand, while the traditional automobile market continues to shrink.
Detroit Big Three-Slightly down
As the basic market, the performance of Detroit Big Three in the 20 19 US market can be said to keep up with the big market, while GM, Ford and FCA still rank first, second and fourth in the list, showing a slight decline.
General group:? 2,887,046 vehicles | down 2.3%? ; Ford group:? 2422698 vehicles | down? 3.0%? ; FCA:？ 2203663 vehicles | down? 1.0%
In 20 19, GM and Ford continued the strategy of "de-sedan", while the product spectrum focused more on FCA group in pickup truck and SUV market, with a relatively small decline. At the same time, sales were also affected by the strike of the North American Automobile Workers' Association.
General Motors Corporation:
●? Affected by the UAW strike, the sales volume of 20 19 in the fourth quarter decreased by 6.3% to 735,909 vehicles.
●? Chevrolet's annual sales decreased by 3.8% to 65,438+0,958,925 vehicles; GMC increased by 65,438+0.5% to 564,946 vehicles; Cadillac, on the other hand, increased by 65,438+0% to 65,438+056,246 vehicles. Buick increased by 66 vehicles to 206,929.
●? In the SUV market, Chevrolet Equinox is still the best-selling product except pickup trucks, with sales of 346,048 vehicles, an increase of 4%; Trax (domestic innovation before replacement) increased by 29.9% to116,816 vehicles; Cadillac XT4 increased by 365,438+00.9% to 365,438+0.987; Buick sold 65,438+002,402 Angkor (Angkor before domestic replacement), up 65,438+00% year-on-year. Enclave (with the same name as Angkor Banner in China, but actually belonging to platforms C 10B and C 1UB) increased by 3% to 5 1 65438. Angkewei (Angkewei) rose by 65,438+00.2% to 33,229 vehicles; GMC？ Arcadia rose 65,438+02.2% to 99,429 vehicles.
●? In the pickup truck market, the sales volume of Chevrolet Silverado decreased by 65,438+0.7% to 575,600 vehicles. GMC？ Serra rose 5.8% to 232,323 vehicles.
Overview of GM SUV platform? Source: gmauthority
For GM, although some SUV products are newer than the domestic market, such as Trax, Encore, etc., the sales volume still has a substantial increase, which is inseparable from the trend of "de-sedan" in North America. Unlike China, Equinox is the only compact SUV in North America that can compete with Japanese SUVs. At the same time, GM has established a well-defined product line in the SUV market through Chevrolet, GMC and Buick, which will help to continue to consolidate sales in the future. In the automotive market, GM will continue to maintain its luxury brand Cadillac product line.
General? The SUV family?
Ford Motor Company:
●? Ford's performance in the fourth quarter was also bleak, with overall sales down by 65,438+0.3%, including SUV sales down by 4.65,438+0%, car sales down by 465,438+0% and pickup truck sales up by 65,438+05.9%.
●? Ford's F-series is still the best-selling model in the United States, but last year's sales volume dropped by 65,438+0.4% to 896,526 vehicles.
●? Explorers' sales last year dropped by 26. 1% to 168309 vehicles. Escape (domestic wing tiger; At the end of the year, the replacement products were domestic sharp, but the sales volume decreased by 1 1.3% to 24 1.388 vehicles; The lost car Fusion (domestic Mondeo) decreased by 4.4% to 65,438+066,045.
●? Ford Sharp rose 3.3% to 65,438+038,565,438+05 vehicles; On the other hand, Flex increased by 20.6% to 24,484 vehicles; Expedition sales soared by 58. 1% to 86,422 vehicles; Ford Fiesta also increased by 16.3%, reaching 60 148 vehicles.
●? Lincoln's SUV product lineup is quite good, among which Nautilus (navigator)? /? MKX increased 1 1% to 3 1, 7 1 1 vehicle, and the number of pilots increased by 4.6% to 18656, although pirate ships (adventurers)? /? The sales volume of MKC decreased by 65,438+0.6% to 25,865,438+05 vehicles.
●? Small carriage market of wild horses: the sales volume of wild horses decreased by 4.4% to 72,489; Dodge Challenger (Dodge? Challenger) fell 9% to60,997 units; Chevrolet Camaro fell 5.3% to 48,265 points.
●? Sales of Ford GT soared by 865,438+0.7% to 229 vehicles.
For Ford, its growth point is still in the SUV market, especially the expedition. Full-size SUV is similar to the pickup truck market, and it is a market with American characteristics and considerable profits. Carnival can be described as a growth against the market. In the luxury car market, Lincoln's performance is relatively stable.
Lincoln SUV family
FCA group:
●? Ram brand increased 18% to 703023 vehicles. Jeep once again became the best-selling brand, although it decreased by 5%, it still reached 923,291vehicle; Dodge fell 8% to 422,886 units; Chrysler decreased by 23% to 65,438+026,9,765,438+0 vehicles; Alfa Romeo (Alfa? Romeo) dropped by 23% to 65,438+08,292 vehicles, still enough to surpass Fiat-down by 465,438+0% to 9,200 vehicles.
●? Ram pickup truck sells more than Chevrolet? Silverado was 58,094 vehicles higher, reaching 663,694 vehicles, up 65,438+08% year-on-year. ProMaster？ The number of vans increased by 265,438+0% to 56,409.
●? Surprisingly, Shanda? Cherokee? (Grand Cherokee) became the Jeep brand sales champion, with an increase of 8% to 242,969 vehicles; Herdsman decreased by 5% to 228,032 units; Gladiator pickup trucks made up for the loss among herders, reaching 40047 vehicles; Cherokee (free light) decreased by 20% to 19 1 397 vehicles; Companion decreased by 65,438+06% to 65,438+043,934 vehicles, while defection decreased by 265,438+0% to 76,885 vehicles.
●? Dodge? Chargers increased by 265,438+0% to 96,935 vehicles; Challenger dropped 9% to 60,997 vehicles.
●? Caravans decreased by 65,438+09% to 65,438+022,648; The new Chrysler Pacifica dropped by 65,438+07% to 97,705 vehicles. Sales of Chrysler 300 decreased by 37% to 29,265,438+03 vehicles.
●? Stelvio is the most popular Italian brand, although its sales dropped by 22% to 9,444 vehicles. Julia, on the other hand, dropped by 24% to 8,704.
●? Fiat 500 decreased by 39% to 3,267 vehicles, while 500X decreased by 52% to 2,565,438+08 vehicles. Fiat sold 2,644 spider, down 25%.
In the pickup truck market, the strong performance of Ram in 20 19 years obviously diluted the market share of Ford pickup truck and general pickup truck. In addition to their efforts in the pickup truck market, Caravan and Pacifica helped FCA Group maintain the share of American brands in the MPV market. However, the Jeep brand is generally bullish in the SUV market, but it has plummeted across the board. Further product differentiation is what Jeep brand needs to do. In the increasingly competitive SUV market, only by constantly upgrading and introducing new products can we remain competitive. Fiat, which has poor sales, will gradually withdraw from the US market, including the Fiat500, which is about to be delisted. Similar to the other two, the traditional brand Chrysler will gradually be marginalized. We look forward to the performance of FCA and PSA in the North American market.
Ram? Television program schedule
Japan-Ice and Fire
As the main competitors of Detroit Big Three in the American market, Japanese car companies showed a trend of polarization in 20 19. Toyota still ranks third, while Honda and Nissan rank fourth and fifth.
Toyota:? 2085235 vehicles | down by 2.0%? ; Honda:? 1,608, 170? Cars rose by 0.2%; Nissan: 1, 345,681vehicle | drop? 9.9%; ? Subaru: 700, 1 17? Car | up? 2.9%; Mazda: 278,552 people? Get off |? 7.2%; ? Mitsubishi: 12 1.046? Cars have increased by 2.5%
Toyota:
●? Toyota RAV4 is the best-selling model, with sales volume of 448,071vehicle, an increase of 4.9%. Toyota said that about 92,000 of them are hybrid vehicles.
●? Camry is still the best-selling car, although it dropped by 65,438+0.9% to 336,978 last year. Corolla rose 0.4% to 304,850 vehicles.
●? Sales of Prius decreased by 20.4% to 69,765,438+08 vehicles; Toyota Mirai's sales of hydrogen fuel cell vehicles decreased by 1 1.6% to 1502 vehicles.
●? Toyota 4Runner decreased by 5.6% to 65,438+0,365,438+0,888 vehicles; Highlander decreased by 2. 1% to 239,438 vehicles. Toyota Tacoma rose 1.3% to 24880 1 vehicle; The sales volume of tundra decreased by 5.6% to11.673 vehicles.
●? Except for UX, all Lexus SUVs declined, with sales of 65,438+06,725 vehicles in the first year. RX decreased by 0.5% to 1 1 1.036; While NX decreased by 5.4% to 58,765,438+05 vehicles.
●? Lexus ES rose by 5.9% to 565,438+0.336 vehicles, and IS rose by 34.9% to 65,438+0.492 million vehicles.
●? Lexus LS dropped 40.6% to 5,528 vehicles. LC decreased by 38.4% to 65,438+0,265,438+09 vehicles.
The RAV4 and corolla that Toyota replaced last year showed strong product strength. RAV4 has achieved substantial growth in the traditional compact SUV market, while Corolla has maintained a small growth under the general trend. While other luxury brands are generally bullish, the sales of Rexasa are not optimistic. From 15, the market share dropped to 1.74%, which was obviously behind Mercedes-Benz BMW.
Honda:
●? Honda brand rose 0.3% to 65,438+0,450,785 vehicles. ; Acura brand decreased by 65,438+0% to 65,438+057,385 vehicles.
●? Honda CR-V is the best-selling model, increasing by 65,438+0.4% to 384,65,438+068 vehicles. Pilotage decreased by 65,438+05.4% to 65,438+035,008 vehicles; Honda Passport sold 36,085 vehicles.
●? Civic sales decreased by 65,438+065,438+00 vehicles to 325,650 vehicles. Accord dropped 8. 1% to 267,567 vehicles.
●? Pickup Ridgeline increased by 9% to 33,334 vehicles.
●? RDX is the best-selling model of Acura, although it has dropped by 1. 1% to 62,876 vehicles. MDX increased by 65,438+0% to 52,065,438+09 vehicles.
●? TLX is Acura's best-selling car, although its sales volume dropped by 65,438+02.9% to 26,548 vehicles. ILX rose 30.3% to close at 14685.
●? NSX sales soared 40% to 238 vehicles.
Honda revived the Passport model last year, made up the gap between CR-V and Pilot, made a differentiated product portfolio, continued to exert its strength in the medium-sized SUV market, and achieved good results. CR-V and Civic have always been stable sources of sales. Acura continues to maintain a stable competitiveness.
Honda? SUV？ Lineup? (The pilot on the right, the second passport)
Nissan:
●? Nissan brand sales decreased by 8.7% to 65,438+0,227,973 vehicles, while sales in Britain and finidi decreased by 265,438+0.65,438+0% to 65,438+0.7708 vehicles.
●? Rogue (Qi Jun and Hacker) is still Nissan's best-selling model, but it dropped by 65,438+05% to 350,477 vehicles last year. Kicks increased 149.6% to 58 193 vehicles; Pathfinder decreased by 2.8% to 6569 1 vehicle; The frontier decreased by 9. 1% to 72,369 vehicles; Titan dropped by 37.5% to 3 1.5 14 vehicles.
●? Teana increased by 37 vehicles, reaching 209 183 vehicles. The newly replaced Centera decreased by 65,438+03.3% to 65,438+084,665,438+08 vehicles; The Leaf Wind dropped by 65,438+06% to 65,438+02,365 vehicles.
●? NV increased 18.5% to 200,22 vehicles; NV200 increased by 0.8%, reaching 18768 vehicles.
●? In Britain and finidi, the QX60, which leads the sales volume, decreased by 8.9% to 43, 162 vehicles. Sales of all models in Britain and finidi declined in 19 calendar year, among which QX30 decreased by 60. 1% to 3,229 vehicles. Q50, down by 25.2% to 25,987 vehicles; Q60 decreased by 44. 1% to 5,043 vehicles.
●? The sales volume of Mars GT-R was 3,365,438+0 vehicles, down by 38.5%.
In the context of the great turmoil in the alliance, Nissan continued to encounter serious waterloo in the North American market. (6.2% in 20 18 and 9.9% in 20 19), except for the Kicks and NV series, the sales volume dropped significantly. Britain and finidi are the first three luxury brands in Japan to fall behind.
Nissan? NV？ Television program schedule
Subaru car:
●? Outback is the best-selling model of Subaru, with an increase of 65,438+0.3%, reaching 65,438+0.865,438+0.65,438+078 vehicles; Forrest followed closely, increasing by 5% to 65,438+080,65,438+079 vehicles.
●? Ascent sales increased by 126.3%, reaching 8 1 1,958 vehicles; Crosstrek (domestic XV) sales decreased by 9.2% to 13 1, 152.
●? WRX？ /? STI decreased by 24% to 265,438+0,838 vehicles; BRZ decreased by 39. 1% to 2334 vehicles. Toyota 86? /The total sales volume of Subaru BRZ is 5,732 vehicles.
Subaru continued its growth performance (5% in 20 18), especially the compact SUV Forester and the medium-sized SUV? Asen has made great contributions. WRX/STI, a commuter weapon in the Great Lakes region, has declined.
Subaru? rise
Mazda automobile:
●? Mazda is still a brand dominated by SUV. The best-selling model CX-5 rose by 2.5% to 65,438+054,545 vehicles. CX-9 decreased by 4.9% to 2686 1 vehicle; CX3 sold 65,438+06,229 vehicles; ? Mazda sold 899 new CX-30s.
●? Mazda 3 (Angkor Sela) decreased by 2 1.5% to 5074 1, while mazda 6 (Artz) decreased by 30.4% to 2 1.524.
●? MX-5？ Miata sales decreased by 65,438+03.6% to 7,753 vehicles. Mazda Miata? /The total sales volume of Fiat Spider is 1 1, 397, but it is still Toyota 86? /? Subaru? Almost twice as much as BRZ.
Although Mazda's popularity and reputation in China are increasing day by day, its sales in North America and China are not optimistic. The sales volume of SUV models is still relatively stable, but Mazda 3 may be affected by the replacement, and the sales volume has declined. On the other hand, mazda 6 can't deny it. As a product that has lasted for eight years, its product strength is not enough in the American auto market where the overall market is shrinking. And its competitors, Accord and Camry, have just changed. CX-30 may be able to catch up with the current trend in the US market in the small SUV market and help Mazda in 2020.
Mazda? CX-30
Mitsubishi Motors:
●? Mitsubishi's best-selling model is the Outlander, which rose by 0.8% to 37,965 units. Outlander? The movement dropped 14. 1% to 33644 vehicles, Outlander? PHEV decreased by 32.5% to 2,865,438+00 vehicles.
●? Eclipse? Cross rose by 65,438+007.3% to 65,438+09,6,665,438+0 vehicles. Even Phantom's sales increased by 65,438+00.9% to 26,966 vehicles.
Like the domestic market, after cutting off the car product line, Mitsubishi continued to play its residual heat in the market with three SUV models.
Volkswagen and Korea-slightly increased
Hyundai Motor: 688,77/kloc-0 | up 3.0%? ; Kia Motors: 6 15338 vehicles | Rising? 4.4%? ; Volkswagen: 363,322 vehicles | Up? 2.6%。
Modern cars:
●? Thanks to Palisade and New Santa Fe, Hyundai Motor has performed best since 20 16.
●? Although Hyundai has turned to the high-end market, Elantra is still the best-selling model, but it has decreased by 65,438+02.6% to 65,438+075,094 vehicles. Similarly, Tucson is still its best-selling SUV, although it has dropped by 3.4% to 65,438+037,3,865,438+0. Sonata dropped by 65,438+06.8% to 87,466 vehicles.
●? Santa Claus? The sales volume of Fe increased by 8.8% to 65,438+027,373 vehicles. Hyundai sold 28,736 Palisades.
●? Nexo's sales jumped 507% to 267 vehicles.
●? The sales volume of Veloster increased by 65,438+08.2% to 65,438+02,849 vehicles. Hyundai sold 1 0,077 venues.
Like other brands, Hyundai is also making efforts in the SUV market, including replacing medium-sized SUVs? Santa Claus? Fe and the launch of full-size SUVPalisade and small SUV just listed at the end of the year? Venue.
Modern SUV family
Kia Motors:
●? Kia's best-selling model Soul still fell 6.4% to 98,033 units. Optima (domestic K5) decreased by 5.3% to 96,623 vehicles; Souranto (Souranto) decreased by 65,438+065,438+0% to 95,956,5438+0 vehicles; Ford dropped 6.2% to 95,609 vehicles.
●? The highlight is that Telluride sold 58,604 vehicles in the first year of listing.
●? Sportage increased by 7.8% to 89,278 vehicles; Niro sales decreased by 65,438+03.3% to 24,467 vehicles; Sting decreased 17.5% to13,861vehicle.
Kia's highlight, like Hyundai, is the SUV market. Telluride has achieved good performance in the medium and large SUV market.
Kia? telluride
Volkswagen:
●? The best-selling model is Tiguan, with 65,438+009,963 vehicles, an increase of 6.7%. Atlas rose 37% to 865,438+0,508 vehicles.
●? Jetta rose by 65,438+065,438+0% to 65,438+000,453 vehicles; Golf sales decreased by 65,438+02% to 37,393 vehicles; Passat (Magotan and Passat) decreased by two thirds to 14 and 123 vehicles.
●? In the first year, the sales volume of Arteons was 2,449, and the sales volume of Beetles about to stop production was17,215, up by 19% year-on-year.
To some extent, Chinese and American consumers have the same preference for large-size SUVs. After Volkswagen brought Atlas and new Tiguan, it also brought an opportunity for Volkswagen brands to counterattack in the North American market. Of course, Volkswagen's sales last year were still 2 1 1, 50 1 vehicle lower than the American sales record set by 1970. But it is the highest year since the "diesel gate".
Luxury brands-generally optimistic
BMW Group: 360,965,438+08 vehicles | up 65,438+0.8%? ; Mercedes-Benz: 357,729 vehicles | Up? 1.0%? ; Audi: 224,11/kloc-0 | Up? 0.4%? ; Jaguar Land Rover: 125787 vehicles | Rising? 3.0%? ; Volvo: 108234 | Up? 10.2%? ; Porsche: 6 1, 568 | Up? 7.6%? ; Jens: 2 1, 233 vehicles | up? 105.9%
BMW Group:
●? The BMW brand increased by 4.4% to 324,826 vehicles; Mini decreased by 65,438+07.4% to 36,092 vehicles.
●? X3 is BMW's best-selling model, with an increase of 14.3%, reaching 70 1 10; X5 increased by 265,438+0.3% to 54,595 vehicles; The new X7 sales volume is 265,438+0,574 vehicles; X 1 decreased by 38.6% to17,815.
●? 2 series decreased by 3% to 80 15 vehicles; Series 3 rose 7.3% to 47,827 vehicles; Series 4 decreased by 40.7% to 65,438+08 and 6,265,438+0 vehicles; 5 series reduced 1 1.8% to 38,709 vehicles; 7 series increased by 6.7% to 8823 vehicles; I3 dropped by 20.6% to 4,854 vehicles.
●? Countryman led the decline in MINI, down 20.5% to 65,438+03,969 vehicles. Other MINI models have declined, including Cooper? /? s？ Hard top? 2? Doors, down 65,438+05% to 8,462 vehicles.
Similar to the China market, in the US market, BMW also overtook Mercedes-Benz. Besides X3 and X5, X7, the flagship of the new SUV, also performed very well. At the same time, the auto market unexpectedly fell across the board. Mini models also seem to lack stamina.
Bmw X7
Mercedes-Benz:
●? Sales of Mercedes-Benz passenger cars increased by 47 vehicles, reaching 365,438+06,094 vehicles. Mercedes? Vans rose 9. 1% to 4 1 635 vehicles.
●? GLC class is the best-selling model, increasing by 5.6% to 73,650 vehicles; GLE ranked second, with sales increasing by 8.6% to 49,980 vehicles. ?
●? Class C is the best-selling car, with 49 153 cars, down 18.6%. Class e? /? CLS decreased 13.6% to 40 1 13 vehicles. S class decreased by 65,438+06.4% to 65,438+02,528 vehicles, while GLS class increased by 65,438+0.2% to 22,225 vehicles.
●? In terms of compact front-wheel drive vehicles, Mercedes-Benz sold 65,438+07,6465,438+0 new A-class vehicles, exceeding the CLA, which dropped by 45% to 65,438+02,400 vehicles.
●? Mercedes-Benz sold 4208 AMGs? GT, a year-on-year increase of 175.9%.
Mercedes-Benz stopped the sharp decline last year and achieved a small increase through Van. In the compact and medium-sized SUV market, Mercedes-Benz is still on par with BMW. The car market is still unexpectedly falling sharply.
Audi:
●? The Q5 is still the best-selling model, although it dropped by 4% to 67,565,438+06 vehicles. Q8 increased by 603%, reaching 14256 sets; Sales of Q7 remained above 30,000 vehicles. At the same time, Audi sold 5369 e-Trons.
●? A4 decreased by 24% to 26,435 vehicles; A5 Decrease 1 1% to 23023; A6 sales jumped 69% to 65,438+07,807 vehicles; Sales of A7 increased by 2% to 4,955 vehicles.
●? TT increased by 3% to 65,438+0,324 vehicles; However, R8 dropped by 36% to 574 vehicles.
In the luxury car market, Audi's performance is obviously far behind Mercedes-Benz and BMW. Even so, 20 19 is still the highest market share in North America in Audi's history, reaching 1.3 1%. This is also due to its performance in the SUV market, especially the medium and large SUVs such as Q7 and Q8.
Audi Q8
Jaguar Land Rover:
●? Jaguar rose 2% to 3 1, 051; Land Rover rose 3% to 94,736 vehicles.
●? Like other products similar to luxury brands, Land Rover's best-selling models are far from the most affordable models. Range Rover Sport Edition rose 6% to 25,768 vehicles; The range rover has also reached18,831vehicle. Star pulse (? Velar) followed closely, reaching 17087 vehicles; Discovery, discovery and aurora sales are all around 1 10,000 units.
●? Jaguar F-Pace followed closely, rising by 5% to 65,438+05,4,965,438+0 vehicles; E-Pace rose by 7% to4,782 units; XE fell 25% to 355 1 vehicle.
●? Jaguar F-Type increased by 1 1 vehicle, reaching 2279 vehicles. The sales of I-Pace electric vehicles surpassed it, increasing by 560% to 2,594.
Despite its poor performance in China, Jaguar Land Rover has achieved growth in North America. Especially the Land Rover brand, the Range Rover series contributed nearly half of the brand's sales. Jaguar brand has also achieved its rise with SUV products.
Land rover family
Volvo Cars:
●? XC90 has once again become the most popular model of Volvo, with 35,760 vehicles sold last year, up 65,438+03.1%year-on-year.
●? XC60 ranked second with 30,578 sets, down 5.7%; XC40 increased by 42. 1%, reaching 17654 units.
●? In the car market, S60 leads with sales of 65,438+07,526 vehicles, with a year-on-year increase of 65,438+048.4%.
Volvo has revived the global market in recent years. It is also based on SUV products.
Volvo family
Porsche:
●? Macan is the best-selling model of Porsche, although it dropped by 3.6% to 22,667 vehicles. Cayenne followed closely with an increase of 77%, reaching19,001.
●? Panamera decreased by 65,438+07.6% to 6,625 vehicles. Porsche sold 130 Taycan.
●? Porsche 9 1 1 decreased by 4% to 9,265 vehicles, while the sales of 7 18 decreased by 35.9% to 3,880 vehicles.
Incredibly, the growth of Porsche in 20 19 was completed by the substantial growth of the replaced cayenne. Its American market share has also reached a historical peak of 0.36%. The medium and large SUV market is still the top priority of luxury brands.
Jens:
●? Sales of G70 soared by 28 10%, reaching 1 1, 90 1 vehicle.
●? G80 fell 7.4% to 7094; G90 decreased by 0. 1% to 2,238 vehicles.
Jens is an important part of Hyundai Group's brand upward plan, and their current sales also show some competitiveness. It is worth mentioning that their advertisement also landed in the 2020 American Spring Festival Evening-Super Bowl, and appeared with their new SUV——GV80.
Genesis? GV80
Tesla:
●? Tesla? Models? 3? –? 158,925? Car (on? 13.7%)
●? Tesla? Models? x –? 19225 vehicles (down? 26.3%)
●? Tesla? Models? s-？ 14, 100 vehicles (down? 45.2%)
●? Total: 192250 vehicles (up? 0.3%)
Tesla rose slightly at 20 19, and its main advantages came from Q 1 and Q2. Tesla's current market share of electric vehicles in North America has reached 75%, so in order to achieve growth in the future, it must rely on the growth of the entire market.
In 20 19, the American automobile market showed the following trends:
●? The sales volume of mainstream brands has fluctuated greatly, while the luxury car market is bullish across the board except Japanese. SUV models are the sales lifeblood of all brands.
●? In the unique pickup truck market, the Ram pickup truck, which has undergone a replacement, has quite a tendency to change doors, almost completing the overtaking of the general pickup truck.
● Continue to push forward the historical process of "de-sedan". Except Japanese cars, cars in other departments are hard to resist this macro-market change, including the Detroit Big Three, which are gradually reducing their car products. In the whole reduction process, small SUVs have played a role in diluting the market share of cars, especially the market share of compact cars. Small SUVs are a perfect substitute for compact cars in the American market and can help consumers complete their daily commuting and shopping needs. And major brands are also trying to complete the layout of this market.
●? In the compact SUV market, it is still dominated by Japanese brands and firmly locks in the market. Because the demand in this market is still commuting shopping, there are not many opportunities for other brands. On the other hand, large and medium-sized SUVs, a distinctive market in North America, are caught in increasingly fierce competition. Both American, Japanese and Korean companies began to invest a lot of products in this market, which also led to the decline of some 20 19 models, such as Explorer and Highlander.
●? In the new energy vehicle market, Tesla is the only one, and its consumers want to buy Tesla directly instead of pure electric vehicles.
●? For the American market, the sales of pickup trucks and full-size SUVs reflect the economic situation throughout the year. For 20 19, the pickup truck market has risen steadily, and the expedition of the full-size SUV market has also appeared; Sales of luxury brand SUVs, especially flagship SUVs, have hit record highs. This really shows that 20 19 American people are still enjoying their little life. At least since the economic crisis, the economic situation of the United States has steadily increased for nearly 10 years.
Ford? swift
Text | San Antonio Xiaoshi?
Figure |? San Antonio Mei Sen? Network and related screenshots
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.