Gxg is not a brand owned by lv. Domestic fashion men's wear brand was founded in 2007, and its sales channels cover all kinds of street shops, hair shops and department stores. The number of GXG stores in China has reached nearly 1 1,000, and GXG online covers new retail platforms such as Tmall, Taobao, Vipshop, Netease Koala, Tik Tok and Wu De. Business products include men's wear, men's shoes, underwear, accessories, bags and other categories. In the Tmall Double Eleven event, GXG won the first place in the men's wear category for many times, occupying the top three in the men's wear category rankings.

brand marketing

In recent years, GXG has implemented the strategy of brand rejuvenation, promoted the multi-population of brand experience circle, and launched XLAB innovation experiment plan, including noodle and accessories innovation, category innovation, brand co-branding, designer cooperation, IP re-innovation and cultural exploration. Realize the innovation of down surface accessories and categories.