During the Athens Olympic Games in August 2004, the Olympic Channel appeared for the second time, and the Olympic rings were placed under the "CCTV-5" logo (different from the later logo, the word "sports" was placed under the "CCTV-5" logo after 201/year). That is, "CCTV-5+ Olympic rings". (It is the first CCTV channel in the form of "English+Numbers+Patterns")
During the 2008 Beijing Olympic Games, the Olympic Channel made its third appearance. The logo officially adopts the current double-line "CCTV" shape, with the Olympic rings below. That is, "CCTV+Olympic rings" double line. At the same time, the logo will be moved to the upper right corner according to the actual broadcast situation to avoid blocking the scoreboard.
20 12 During the London Olympic Games, the Olympic Channel made its fourth appearance and moved to a new address for broadcasting. In the same period, the logo of "CCTV- Olympic Games" appeared in the promotional film, but this logo is only an internal publicity logo, and the logo of "CCTV+ Olympic rings" is still used in the TV screen.
In 20 16, Rio de Janeiro, Brazil will host the 3 1 Olympic Games, during which the Olympic channel will appear for the fifth time. Since CCTV's new logo promo was used on 20 16 65438+ 10/day, the promo logo was changed to a single line "CCTV". +Olympic rings "logo. At the same time, CCTV-5+ may also become the Olympic version (specific name to be determined).