1. Brand history: China Nifang was founded in 1996. It is one of the earliest brands that began to produce massage tools and health care products in China, with a long history and precipitation. Yu Nifang, founded on 20 16, is an emerging brand in recent years.
2. Product positioning: the products of China and Nigeria are mainly positioned in the middle and high-end market, paying attention to product quality and technological innovation, and the price is relatively high; Yu Nifang's product positioning is relatively close to the people, and the price is also relatively close to the people, which is suitable for mass consumption.
3. Product type: China Nifang has a wide range of products, including massage chairs, massagers and accessories. The products of Royal Mud Workshop are mainly concentrated in the fields of massagers and health products.
4. Brand image: The brand image of China and Nigeria is relatively low-key, focusing on quality and technology, and rarely advertising; Yu Nifang, on the other hand, widely publicizes the brand image through various channels and pays attention to brand promotion and marketing.