Jianlibao Group owns several famous brands: Jianlibao, Fifth Season, Qi Baoguo, Ai Dong, A8, Baofeng and so on. Among them, Jianlibao is the core brand of beverage business, which has a history of more than 20 years and enjoys a high reputation in the country.
New century, new chapter. In the future, Jianlibao Group will further highlight its main business, take being a corporate brand representing China's national culture as its lofty goal, take the health industry as the leader, take building a century-old national brand as its own responsibility, and devote itself to building a powerful Jianlibao industrial kingdom and creating new glory of national beverages. In the past 20 years, Jianlibao has created more than 60 "Best in China", won the Excellent New Product Award of the Ministry of Light Industry for many times, been selected as "Top 500 National Large-scale Industrial Enterprises" for eight consecutive years, and was rated as "the most popular beverage for consumers" for 10 year.
It is incumbent on national brands to actively repay society and promote national progress. 1996, Jianlibao contributed100,000 yuan to support China's space industry, 1998, donated100,000 yuan to the Hope Project, and established 40 Hope primary schools nationwide, providing13.26 million yuan in aid for flood fighting and disaster relief. From 65438 to 0984, Jianlibao has supported social welfare undertakings such as education, sports, science and technology, and disaster relief for more than 300 million yuan.
Since the 23rd Olympic Games 1984, Jianlibao has sponsored sports delegations to participate in four Olympic Games, namely 1 1 Asian Games and 13 Asian Games, and sponsored the 6th, 7th and 8th China People's Games and other large-scale sports events. The growth of Jianlibao witnessed the growth and take-off of sports in China.
June 5438 +2002 10, Jianlibao Group was successfully transformed from a state-owned enterprise into a joint-stock company. After a series of reforms and adjustments, new products have been continuously introduced, the performance has been greatly improved, and the total assets have also increased rapidly from 3.7 billion before the restructuring to 5 billion. On June 5438- 10, 2005, the company formed a strategic alliance with Taiwan Province Uni-President Group, which accelerated the strategic layout in the domestic market and improved the brand benefits. From June 5438 to1October 8, 2007, Jianlibao held a signing ceremony with the world-renowned beverage giant, Kurt Beverage Company of Canada, which officially became Kurt's beverage processing and production base in the Asia-Pacific region, and Jianlibao began to expand overseas markets. While constantly improving its own development, the company has made positive contributions to local economic development in many aspects, such as employment, taxation, local procurement, technology introduction and personnel training. —— Oligo, a new generation product produced by Guangdong Jianlibao Beijing Huairou Branch, was listed in Beijing in early April 2007. Oligo originated in Japan and is a low-fat fructose, which is widely used in the production of food and beverage abroad. Oligo has a special logo, and only qualified enterprises can be added to the product in the next few years. Guangdong Jianlibao, as the first enterprise to cooperate with the National Center for Public Nutrition and Development, is also the only enterprise in China that can add Oligo to beverages in the next three years. Jianlibao will also launch other series of drinks with the new formula of Oligo. Therefore, the insiders believe that the goal of Jianlibao in 2007 is not just the summer beverage market. While actively seeking listing opportunities, Jianlibao may launch new products and try to restore the market, which is a signal to the capital market that the enterprise is operating well.
In 2008, Jianlibao launched "Jianlibao 1984", based on the classic formula of Jianlibao 1984. Added more honey, it is the only inflatable sports drink containing natural honey in China market. It has rich honey fragrance, moistens and quenches thirst, arouses consumers' good memories of Jianlibao, arouses people's national pride and superiority, and takes advantage of the Olympic opportunity.
In 2008, Jianlibao upgraded its series of products Sunshine Fruit in the fifth season, which will create a new era of fruit juice. Sunshine fruit handkerchief is a series of products upgraded in the fifth season. Fruit handkerchief gives people the association of "high value", which reminds people of sunshine, orchards and fresh, delicious and nutritious juice. Sunshine fruit is a kind of high-concentration and rich fruit fiber which combines the taste of sunshine. It has real taste and natural nutrition. Beyond low-concentration fruit juice, it is rich in dietary fiber and has a pulp taste to achieve a more realistic taste. By adding the artificial shape of suspended fruit particles, it surpassed the fruit orange and was closer to fresh pressing, redefining the standard of good juice. Its product appeal is original flavor, original flavor, just like fresh pressing.
In 2008, the marketing theme of Jianlibao carbonated sports drinks was entertainment and leisure: eating snacks and drinking apples to the west. Apple Sida is a brand-new apple-flavored beverage and the only candy-flavored carbonated beverage in China market. The concept of candy fragrance is introduced into the market, which is very novel. The fragrance of candy is an important feature that distinguishes Apple Xida from its drinks.
In 20 13, Jianlibao fashion sparkling juice beverage pal was put on the market with the theme of "I am ordinary, I taste extraordinary" and "If lively, it is really delicious"! "Burst fruit steam, let you burst enough at a time!" The popular advertising language in 1990s, the black classic packaging that once led the beverage trend, once left you with endless aftertaste. The name of pop Fruit Steam swept the country, leaving a deep impression in the history of China beverages. Today, ten years later, Jianlibao's "fruit-popping steam" has returned to consumers with brand-new positioning, brand-new packaging and brand-new taste, vowing to regain the market position of carbonated fruit juice drinks, so that the once glory can be continued, and at the same time, it will once again release the signal that Jianlibao will return to the market strongly, vowing to have endless ambitions! 1984: Jianlibao was born, which was a blockbuster with the first Olympic Games of China sports delegation, and was known as "China Shenshui";
1985: won the best sports drink in China and became the state banquet drink in the Great Hall of the People;
1988: won the second prize of national scientific and technological progress (first prize in beverage industry); 1990: special beverage for China team of Beijing Asian Games;
199 1 year: set up a branch in the United States and bought the first floor of the Empire State Building;
1984- 1996: it has been the first choice for the China Olympic sports delegation for four consecutive years;
1993: Foreign Affairs Reception Beverage of the Permanent Mission of China to the United Nations;
1994: the preferred drink of China team in the Asian Games;
1995: the sales volume of China beverage brewing industry is the first;
1996: The world's first asteroid named after an enterprise "Sanshui Jianlibao Star" was born;
1993- 1997: set up jianlibao youth team to study in Brazil and achieve the "platinum generation" of China football;
1997: a well-known trademark in China, with sales of 5.4 billion yuan, ranking first in the beverage industry in China;
1999: Top Ten Beverage Industries in China;
2000: the first place in China market commodity quality survey;
2002: exclusive special broadcast of the World Cup;
2003: Named China Jianli Baolong Team;
2005: Uni-President enterprise, with sales of 65.438+0.2 billion yuan;
The sales in 2006 was 65.438+0.6 billion yuan;
In 2007, the sales reached 654.38+08 billion yuan;
2008: 20 10 won the sponsorship of Guangzhou Asian Games and became the designated sports drink;
2009: The national cheerleading trials of Jianlibao Asian Games began.
20 13: Jianlibao spent nearly 300 million yuan to win the prime-time advertising space of three CCTV channels, anhui tv and Hunan Satellite TV in one fell swoop, and carried out all-weather advertising bombing; Online advertisements are placed on Baidu Iqiyi, Youku Video, Tencent News homepage, and some online tycoon advertisements on mobile phone Phoenix!