19 18, just when Taotaoju was getting better, it was devastated: Yongan Company wanted to Gai Lou here and annexed this land. Tao Taoju had to move to Shanghai Heather, another name is Guanshengyuan.
1923, Guanshengyuan was reorganized into a company limited by shares. The following year, we registered the "Sheng" trademark. From then on, Guanshengyuan moon cakes in Xi 'an not only opened his Guanshengyuan to Nanjing Road, but also had Guanshengyuan shops in the main streets of Shanghai. On the basis of Pei-Mui Chan and beef jerky, Guanshengyuan products also add new products such as moon cakes, canned jam and almond dew.
From 65438 to 0933, he led the heads of various departments to visit Japan and was inspired. After returning to China, we made apricot soft candy, fish skin peanuts and other products, which were the first in China and exported to Southeast Asian countries.
1934, shortly after the movie queen Hu Die finished advertising for Lux soap, she was invited by Xi 'an to cut the ribbon at the moon cake fair in Guanshengyuan, Chongqing, and asked her to take a photo with the extra-large moon cake in Guanshengyuan. Later, Xian made this photo into a huge advertisement, and wrote: Only China has this star, and only Garden has this moon cake for five years. Since then, Guan Sheng in Xi 'an has won the reputation of "Moon Cake King" in Shanghai.
1937, the "8 13" incident broke out, and Xi' an donated a large amount of food to treat the anti-Japanese soldiers who fought bloody battles. At that time, General Feng Yuxiang specially wrote the words "Modern Red Paste" for Xi 'an to encourage his patriotic action. After the fall of Shanghai, Guan Sheng, Xi 'an moved the factory to Chongqing and Guiyang to continue production. It was not until the victory of the Anti-Japanese War that he moved back to Shanghai.
By 1949, Guanshengyuan had set up 37 branches all over the country and developed into the largest food enterprise in China at that time.
1956, Guanshengyuan is a public-private partnership. Guanshengyuan Co., Ltd., controlled by Xian's family, disintegrated, and the Shanghai headquarters was "divided into three". Branches and enterprises all over the country are subordinate to local governments and have nothing to do with Guanshengyuan in Shanghai. At present, there are nearly 65,438+00 Guan Sheng gardens in Chongqing, Nanjing, Guiyang, Kunming and Chengdu. There are historical traces of Guan Sheng in Xi 'an. In Shanghai, there are also industrial crown gardens and commercial crown gardens. Across the country, there are also many Guan Sheng gardens with no uniform font size.
1972 premier Zhou Enlai presented white rabbit toffee to us president Nixon.
65438-0993 Shanghai Guanshengyuan Food United Corporation merged with Shanghai Guanshengyuan Food General Factory, Shanghai Tianshan Huimin Food Factory and Shanghai Huashan Food Factory to form Guanshengyuan (Group) Corporation with integrated asset management, mainly producing two series of products: candy and bee products. In that year, the total net assets were 80 million yuan, the sales income was 290 million yuan, and the foreign exchange earned by export was 165438+ 10,000 dollars. The group company has established the management mode of the second floor center. The White Rabbit trademark was recognized as the first batch of well-known trademarks in China. Shanghai Danone Biscuit Food Co., Ltd. is a joint venture with France Danone Company. 1995 guanshengyuan (group) corporation merged with Shanghai fermented food company to form a new guanshengyuan (group) corporation and set up a board of directors. Invested 1 100 million yuan to jointly establish Shanghai Guanshengyuan Quaker Oatmeal Co., Ltd. with Quaker Company of the United States. Established Guanshengyuan newspaper, held the first Guanshengyuan staff sports meeting, and then held it every two years. 1996 Shanghai Guanshengyuan merged, unified its brand name, and was restructured into Guanshengyuan (Group) Co., Ltd. Create and cultivate a number of brand companies with brands, products, markets and benefits, and at the same time implement major industrial restructuring. Three bankrupt enterprises (New Fermentation Factory, Shanghai Alcohol General Factory and Shanghai Brewery) merged two enterprises (Huaguang Brewery and Yimin No.4 Factory) and reduced one enterprise (Shanghai Bread Factory). Introduce foreign capital and make a joint venture with Japan Taisho Pharmaceutical Co., Ltd. to produce Baomeida health care products (later renamed as power health care). The group company has established a management framework of "three-level center". 1997 went public by backdoor, and Guanshengyuan became a state-owned shareholder of Fenghua.
1998 Shanghai Tobacco (Group) Company and Shanghai Light Industry Holding (Group) Company jointly invested in Guanshengyuan, and the new Guanshengyuan (Group) Co., Ltd. was unveiled. Main products: candy, bee products, alcohol, condiments, flour products, frozen food, beverages and more than 20 series and more than 2000 varieties. The net assets of the enterprise are 1 1 .60 billion yuan, the sales income is 5 billion yuan, and the foreign exchange earned by export is11ten thousand dollars. Guanshengyuan exclusively sponsored the 6th Shanghai International Football Championship. Fully implement ISO9002 international quality certification within the Group. Hold a seminar on Guanshengyuan Group's development strategy for 2 1 century. The group company put forward the strategy of centralized brand management and formulated the brand management regulations. Implement unified company standards, unified enterprise name, unified background color, unified business cards, envelopes, stationery, product packaging boxes and unified VI standard combination within the company. In 2000, "Guanshengyuan" trademark was awarded as a well-known trademark in China, thus Guanshengyuan Group became the only enterprise group in China with two well-known trademarks in China. Reform the system of Shanghai Institute of Industrial Microbiology and establish Guanshengyuan Group Technology Center. Intensive management, the establishment of Guanshengyuan Group fund settlement center. The intelligent and modern Guanshengyuan office building was built and put into use. 200 1, the group company proposed that the transformation from asset management to product management is the basic strategy for the sustainable and healthy development of Guanshengyuan in the new century. And held a large-scale seminar on "Green Guanshengyuan New Century Development Forum". Weng Mao, the general manager, put forward the business philosophy of "green, borderless and sustainable management". On behalf of China food industry, Guanshengyuan participated in the preface exhibition of "Achievements of Reform, Development and Technological Innovation of State-owned Enterprises". In 2002, "Guanshengyuan" and "White Rabbit" trademarks were recognized as "Top Ten Favorite Trademarks" and "Top Ten Most Recognized Trademarks" respectively. The group company cooperated with the world retail giant Wal-Mart to become its candy supplier. The project of automatic production line of white rabbit was successfully transformed. White rabbit toffee obtained the first batch of registration certification of origin mark in Shanghai.